Professional Experience
I’m a writer and editor based in Portland, Oregon. Over a decade-long career in content marketing and communications, I have fallen in love with helping entrepreneurs, B2C companies, and nonprofit organizations bring their brands to life through words. My work has appeared in Entrepreneur, Forbes, The Writer, the Business Journals, numerous local and regional news outlets, and more. I hold a B.A. in Journalism from the University of Oregon's School of Journalism and Communication.
Expertise
- Copywriter 10 Years
- Writer 10 Years
- Other, Specify 12 Years
Specialty
- Consumer Products 5 Years
- Fitness 5 Years
- Women's Issues 3 Years
Industries
- Online/new media 10 Years
- Nonprofit 5 Years
- PR (firm) - Small to mid-sized corp. clients 5 Years
Media Client List (# Assignments Last 2 Yrs)
- Statesman Journal(10+)
- Forbes(1-2)
- Entrepreneur(1-2)
- The Writer(1-2)
Corporate Client List (# Assignments Last 2 Yrs)
- Core Home Fitness(10+)
- Sony, Inc.(3-5)
- Bowflex(10+)
- Microsoft(6-10)
- Oregon Humane Society(10+)
Computer skills
Adobe Creative Suite
Equipment
DSLR camera, microphone
Associations
Public Relations Society of America, American Marketing Association
General
The Influential Blogger
(The Writer Magazine 4/1/2014)
A feature article published online and in-print by The Writer Magazine in April 2014.
Turning Back Time With Fitness: Gerry's Weight Loss Story
(Bowflex 1/6/2015)
Prepared for a leading consumer fitness brand, I crafted numerous blog posts that brought home fitness equipment to life through customer weight loss and wellness journeys. The collaborative process included an in-depth interview with the customer and supplemental interviews with the product team.
The 2 Ingredients That Make Up a Healthy Company's Winning Formula
(Entrepreneur 7/18/2016)
As a ghostwriter, I penned a thought leadership for a previous c-suite executive in the consumer product space, that was published by Entrepreneur in July 2016. The collaborative process included sourcing sessions with the client, in-depth research, and numerous supplemental interviews with key employees.
Core Home Fitness Launches New Glute Muscle Builder
(Core Home Fitness 6/28/2021)
When growing fitness brand Core Home Fitness brought its new Glute Drive machine to the U.S. market in 2021, I prepared strategic messaging and drafted an announcement press release that generated more than 148 million impressions.