Professional Experience
Having worked in the Advertising Agency environment for over fifteen years I have a great deal of experience creating and producing a wide range of products for a broad spectrum of clients. My diversified skill set always brings successful results whether the project is print for magazines or newspapers, collateral and OOH, or new media including online and mobile efforts.
Expertise
- Production (print) 15 Years
- Graphic Designer 15 Years
- Social Media 10 Years
Specialty
- Fashion 15 Years
- Books & Literature 15 Years
- Travel 15 Years
Industries
- Magazine - Large Consumer/National magazines 15 Years
- Online/new media 10 Years
- Advertising agency 15 Years
Media Client List (# Assignments Last 2 Yrs)
- Random House Publishing(10+)
- Loews Hotels(10+)
- NBC Universal(1-2)
Corporate Client List (# Assignments Last 2 Yrs)
- DK Publishing(10+)
- Palm Bay International(10+)
- Warnaco(10+)
Other work history
Production Manager, Agency212
Technical skills
High-end retouching and image compositing, SWF animation, Animated and Static GIFs, Site Skins, Email Blasts, Leaderboard and Skyscraper ads, Quicktime Video pre-rolls with Companion Banners, Rich Media with Expandable Capabilities, Metadata and Click Tags for devices ranging from iPads and iPhones to Galaxy and Kindle. Collateral: Wild Postings, Bus Wraps, Bus Kings, Kiosks and Bus Shelters, Airport Dioramas, Digital Mall Displays,Brochures, Back-lit Duratrans, Taxi Tops, Trolleys, Pedicabs, Street Handouts, and Billboards.
Computer skills
Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Animate (formerly Flash), Dreamweaver, Experience Design, Acrobat and Distiller, Fireworks, After Effects, Premiere, Lightroom, Bridge.) Final Cut Pro. Retouching software: Alien Skin and Eye Candy: These are third party plug in's for Photoshop that enable me to create stunning special effects. Fluid Mask: A program that also works as a Photoshop plug in that allows me to create intricate masking techniques with amazing results. I use this software primarily for high-end fashion work but it can be implemented for any client. QuarkXpress 8, MicroSoft Word, Excel, and PowerPoint.
Equipment
MacPro
References
Furnished upon request.
Digital Video
Source files for the Loews Hotels Jumbotron in Times Square
(Loews Hotels 4/17/2016)
The source files for a Loews Hotels Jumbotron which ran in Times Square.
Loews Hotels Jumbotron in Times Square
(Loews Hotels 4/17/2016)
A quicktime movie for my client Loews Hotels created with Adobe AfterEffects which ran on Jumbotron screens in Times Square and other locations in NYC.
Believer
(Imagine Dragons 10/1/2017)
A video created in Adobe After Effects and Premiere.
Black House
(Random House Publishing 4/17/2016)
A video for the Stephen King/Peter Straub collaberation Black House.
The Stinky Cheese Man
(Publishing 4/17/2016)
The Stinky Cheese Man (What more needs to be said!)
Aliquippa Pictures
(Aliquippa Pictures 4/17/2016)
An animated logo design utilizing an old sepia picture and some effects filters.
Sinatra Lives!
(Radio City Music Hall 4/17/2016)
Sinatra Lives! A promotional video for the Radio City show.
Package Design
DynaPep Energy Supplement
(DynaPep 4/23/2016)
Packaging design for an energy supplement that was created to add a bolt of lightning to your day!
Cavity In-Store Display
(Palm Bay International 4/24/2016)
An In-Store display for Cavit Wines where I created the die lines that carve out the mountain tops. I also recreated and retouched the labels on the bottles.
Roscato Tent Card
(Palm Bay International 4/23/2016)
Tent Cards. So VERY important in regards to POS advertising. You see this display and you're buying this wine!
PBI Pinot Grigio Case Card
(Palm Bay International 4/23/2016)
Case Card packaging design complete with die lines! Creative, retouching and production to industry specifications. The die lines part is critical as one must know when and how to implement spot colors for use in the CMYK printing process, overprint, and all sorts of other technical stuff that I love!
Lunetta Necker
(Palm Bay International 4/23/2016)
A "Necker" is exactly what you would expect it to be: A piece of advertising and promotion that slides around the neck of a bottle. In this case it's for Palm Bay International's Lunette wine.
PBI Tray Pack
(Palm Bay International 4/23/2016)
Tray Pack's are critical to my clients as they identify their brand and recognition is reinforced. Plus, the understanding of how to create a Tray Pack from a Production standpoint is essential!
Retouching and Compositing
Lunetta Retouching
(Palm Bay International 4/17/2016)
Retouching where the second bottle was added with a reflection, as well as the bowl of strawberries, and the overall image extended to the right.
Loews Hotels Retouching
(Loews Hotels 4/23/2016)
A sample of color alteration where the furniture, tie and glassware were modified to a more pleasing turquoise and an image was added to the laptop screen.
Red Carpet
(Ellen Tracy 4/23/2016)
Created for a presentation the red carpet was taken from another source and composited into an existing model shot.
Odigo
(Odigo 4/23/2016)
A full page ad for a dotcom startup named Odigo. The link will take you to my web site which shows the retouching of the deflated football and the full page ad that it was used in.
Cavity Wines Retouching
(Palm Bay International 4/23/2016)
Three women reflected in a wine glass for Cavit Wines. The link will take you to my website that animates the retouching process.
It's All Good
(Catalog Client 4/23/2016)
Retouching for a catalog cover created from scratch. The link will take you to my web site where you can view an animation of the compositing process.
Odigo
(Odigo 4/23/2016)
A second piece of retouching for the dotcom startup named Odigo. The link will take you to my web site which shows an animation of the compositing created to "Pump UP Your Brand."
Web Animation
Cavit Wines
(Palm Bay International 4/24/2016)
An artistic effort using Photoshop filters that transitions between an etched feel and gives the brand a classy look. The link will take you to my web site where you can view the SWF.
Bob The Builder
(HIT Entertainment 4/24/2016)
Bob The Builder's Project: Build It! A totally fun banner animated in Flash. The link will take you to my web site where you can view the SWF.
Gramercy Publishing
(Gramercy Publishing 4/24/2016)
A logo animation that I created in Flash. The link will take you to my web site where you can view the SWF
Loews Hotels You First Campaign
(Loews Hotels 4/24/2016)
I implemented some Photoshop filters to give this piece a Rotoscoped feel. I then created the animation in Flash - the palm tree fronds in the beginning create a feeling of space and depth. A very cool look in my opinion. The link will take you to my web site where you can view the SWF.
Bullseye Publishing
(Bullseye Publishing 4/24/2016)
A fun little animation featuring a determined little dart soaring through the skies. The link will take you to my web site where you can view the SWF.
Loews Hotels You First Campaign
(Loews Hotels 4/24/2016)
A second Rotoscope-style banner for Loews Hotels, this time on a golf course. The link will take you to my web site where you can view the SWF.
Magazine & Newspaper
The Foreword Saga
(Amazon Publishing 4/24/2016)
A print ad for Amazon Publishing's The Foreword Saga which ran in numerous trade publications.
Warners Poster
(Warnaco 4/24/2016)
An In-Store poster for Warner's that implemented the use of Pantone spot colors.
Loews Santa Monica Hotel
(Loews Hotels 4/24/2016)
A print ad for the Loews Santa Monica Hotel that ran in numerous magazines nationwide.
To America... Love, Italy
(Cavit Wines 4/30/2016)
A very classy print advertisement campaign that successfully advanced the Cavit brand.
MontGras for Wine Enthusiast
(Mont Gras 4/30/2016)
Our Chilean Wine client's magazine advertisement that brought their brand greater exposure and increased sales. The photography alone was stunning!
JW Pet
(JW Pet 4/30/2016)
A really, really great company with outstanding toys for our four-legged friends! What pet (or human) could resist?
FontanaFredda
(Palm Bay International 4/23/2016)
A stunning piece of magazine advertising, don't you agree? The horizontal aspect has an eye-catching appeal in my opinion.
Do You Fango?
(Borghese 4/24/2016)
A print ad for a successful campaign promoting Borghese skin care products.
ReMidas for Wine Enthusiast
(ReMidas 4/24/2016)
A print advertisement for ReMidas Wines which ran in Wine Enthusiast.
Artwork/Illustration
ZAAAP!
(Myself 4/30/2016)
A frame from comic strip originally drawn by hand and recreated in Illustrator. My little sister getting zapped by me compliments of static electricity. Fun!
Meet The Goodlanders
(Meet The Goodlanders 4/30/2016)
Pastel Illustration for the cover of a children's book.
Cries For Help
(Cries For Help 5/1/2016)
A pastel and colored pencil drawing with a minimalist color scheme.
Sir Walter Scott
(Sir Walter Scott 5/3/2016)
A black and white charcoal sketch of the statue of Sir Walter Scott in Central Park's Literary Walk.
Dolorous Haze
(Dolorous Haze 5/3/2016)
A pencil drawing work in progress...
OOH
Warnaco Stitch-In Card
(Warnaco 4/24/2016)
A stitch-In Card that is added to magazines for Warnaco's women's foundation products.
DK Eyewitness Travel Bus Wrap
(DK Publishing 4/24/2016)
The rear view of the full Bus Wrap for the very popular DK Eyewitness Travel series of books.
Witches of East End
(Hyperion Publishing 4/24/2016)
Another look at the Bus Wrap for Hyperion Publishing's The Witches of East End.
Bravo Affluencer FC
(NBC Universal 4/23/2016)
Front Cover of the Bravo Affluencer Book that was created to entice current and perspective advertisers to the network.
Bravo Affluencer BC
(NBC Universal 4/23/2016)
Back Cover of the Bravo Affluencer Book that was created to entice current and perspective advertisers to the network.
Witches of East End
(Hyperion Publishing 4/24/2016)
A full Bus Wrap for Hyperion Publishing's The Witches of East End.
Picnic in The Park Room
(The Helmsley Park Lane Hotel 4/24/2016)
Creative compositing for a poster promoting the luxury Helmsley Park Lane Hotel.
Aperol
(Palm Bay International 4/24/2016)
Large format posters for Palm Bay International's brand Aperol wherein I created the compositing from several different Photoshop files.
The Dark Monk
(Amazon Publishing 4/24/2016)
One of several wild postings (VERY large format posters) in and around NYC promoting the popular book and series.
DK Eyewitness Travel Bus Wrap
(DK Publishing 4/24/2016)
A full Bus Wrap for the very popular DK Eyewitness Travel series of books.
DK Eyewitness Travel Bus Wrap
(DK Publishing 4/24/2016)
Another look at the full Bus Wrap for the very popular DK Eyewitness Travel series of books.
The Dark Monk 2
(Amazon Publishing 4/24/2016)
Another wild posting in NYC promoting the popular Amazon book and series.