Professional Experience
As a brand architect and strategist, I help you bring your brand to life and on shelf. Expertise includes finding your brand’s promise, developing an identity and collateral, and implementing effective marketing and PR campaigns. I have more than 20+ years of experience and specialize in launching products from overseas in the US. This includes launching Turkey's top hair care line in the US; to helping parents discover The Wonder Weeks of child/brain development; creating tasting events for whiskeys from the rolling hills here (Lynchburg, TN) and across the pond (Scotland); and boiling down client techno- and medical- speak for the layman. MEDIA RELATIONS SPECIALIST: Think like a journalist... act like a publicist.
Expertise
- Writer 25 Years
- Promotions 25 Years
- Other, Specify 25 Years
Specialty
- Consumer Products 25 Years
- Lifestyle 25 Years
- Other, Specify 24 Years
Industries
- PR (firm) - Small to mid-sized corp. clients 21 Years
- Other 20 Years
- PR (firm) - Fortune 1000 corp. clients 15 Years
Corporate Client List (# Assignments Last 2 Yrs)
- American College of Cardiology(10+)
- BIOTA International(10+)
- The Wonder Weeks U.S. Launch/Ongoing(10+)
- Personal Care Council/Look Good...Feel Better(6-10)
- The P3 Group of Companies (UK-Based)(3-5)
- Ketchum Public Relations (info upon request)(3-5)
- Behrman Public Relations(1-2)
Other work history
Quickly worked my way up the Agency ladder to become a VP at a top 10 agency (worldwide) before the age of 30. When I could no longer be passionate about the work, I left to join an award-winning start-up of like minded and smart practitioners. It was there that I decided in order to best serve my clients, I needed to be as "in love" with their business as they are. As an independent, this continues to be my M.O., which ensures that clients get the best of me.
Foreign Language Skills
Passable conversational Portuguese (Brazilian)
Computer skills
Mac and PC Microsoft Office: Word, Excel, Powerpoint, Outlook and Entourage
Equipment
- iMac G4 Desktop - Mac Powerbook Laptop - Blackberry - Sony DVD 301 Handycam - Canon Powershot Digital Camera
Work permits & visas
US Passport; current Brazilian Visa
References
Gladly supplied upon request
General
2006 DreamBall Journal
(CTFA Foundation 9/1/2006)
Wig Tips
(Women&Cancer Magazine)
For an ongoing column, featuring celebrity stylist and Look Good...Feel Better program volunteer, Oribe
The Wonder Weeks Postcard
ModernMom Column
(ModernMom.com)
To introduce Frans Plooij, Ph.D., and the author of The Wonder Weeks, to U.S. audiences and gain credibility - specifically among the mommy-sect, I established an ongoing relationship with ModernMom.com, one of the top "mommy blogs." Shortly after our first blog posts, Frans was named a featured expert/blogger on the site and thousands of moms click in to read our latest posts.
E. Werther Resume
(Resume 1/21/2016)
Professional Highlights include: ? Created “swarms” of B-Fly Bladers to announce the launch of Microsoft’s MSN nationwide, which included recruiting, outfitting and deploying MSN Butterfly-costumed roller-bladers bearing branded placards and collateral. The Bladers buzzed New York’s media outlets, resulting in “on the couch” talk on the Today show, as well as multiple media placements. ? Wrote and developed collateral materials to reach key audiences in vertical categories; edited technical documents to be “consumer-friendly; produced media training manuals and guides. ? Introduced worldwide bestseller, “The Wonder Weeks,” and its author to US audiences. ? Grew BIOTA brand to the #3 product in the Hair Growth category and #1 selling shampoo (IRI, 52 Week, Food, Drug and Mass). ? Proven track record with the media, including articles in The Wall Street Journal, The New York Times, CBS Early Show, Today Show, Good Morning America, New York Magazine, et al. ? As an independent consultant, integrated with
BIOTA Allure
(Allure Magazine)
ALCIS Sports Cream
(New York Times 5/7/2009)
International Center of Photography
(New York Times 9/11/2016)
Ellis Island
(New York Times 1/21/2016)