Professional Experience
BFF Consultants creates lasting multi-media platform advertising sales strategies resulting in increased sales revenue for our clients. Before launching BFF Consultants in 2007, I worked my way up in the LGBTQ and mainstream media industry from Sales Manager, to Advertising Director to Publisher. I understand what is needed to build a successful and sustainable sales strategy and sales team. I've built multi-million dollar territories, won new fortune 500 accounts, launched new print and digital publications, mobile apps and websites. As a consultant, I work with my clients to create and implement strategic plans of action, guiding my clients to success and sustainable profitability. BFF Consultants’ works with your company to increase sales revenue, expanding your reach to both audience and advertiser. From start-up to restructuring of your current business model, BFF Consultants will guide you through the evolution necessary in today's ever changing media industry to reach your goals.
Expertise
- Publisher 5 Years
- Sales Manager/Exec. 18 Years
- Sales Person 24 Years
Specialty
- Entrepreneurship 24 Years
- Lifestyle 20 Years
- Other, Specify 20 Years
Industries
- Magazine - Large Consumer/National magazines 20 Years
- Magazine - Local/Regional magazines 20 Years
- Online/new media 10 Years
Media Client List (# Assignments Last 2 Yrs)
- AskTell Media/TowleRoad.com(10+)
- BeE Woman Magazine(10+)
- Charged Electric Vehicles Magazine(10+)
- Curved Space Creative(10+)
- Instinct Magazine(10+)
- Natural Pet World(10+)
- Susan Balboni, Inc.(10+)
- The Advocate(10+)
- The Holman Group(10+)
- Out Magazine(10+)
- Frontiers Media LLC(10+)
- Love&War(10+)
- Malibu Magazine(10+)
- Natural Child World(10+)
- The Out Traveler(10+)
- Pretty Pear Bride Magazine(10+)
- New American Vision(6-10)
- Cinah Media(10+)
- Punk\'s Not Dead LLC(1-2)
- Seaside Retailer magazine(1-2)
- The Blunt Post(10+)
Corporate Client List (# Assignments Last 2 Yrs)
- Porsche/Curved Space Creative(10+)
Other work history
Founder/Principal Consultant, BFF Consultants Publisher, Modern Luxury Hawaii LA Advertising Director, The New Yorker Western Advertising Director, LPI Media - Out, The Advocate & The Out Traveler Advertising & Marketing Director, Curve Magazine Owner/Recording Artist: Open Door Records
Technical skills
web design consultation, presentation design, proposals and publicity materials
Computer skills
Word, Excel, Outlook, PowerPoint, Sales Force
References
Available upon request.
Awards
LPI Media Sales Manager of the Year, 2004
Associations
Accredited Associate of the Institute for Independent Business since 2008; CEO Space since 2007 IBI Global, Inc./CEO Space Member since 2007; Member of Board of Directors, The Film Collaborative, since 2010; Member Better Business Bureau 2007
