Professional Experience
Experienced media strategist and digital marketer with a proven track record of delivering high-impact campaigns for brands like Candy Crush. Skilled in media planning, campaign optimization, and client relations, I bring a strategic approach to digital media and content creation. Passionate about engaging audiences and driving results in remote, collaborative environments.
Expertise
- Account manager 6 Years
- Other, Specify 6 Years
- Writer 9 Years
Specialty
- Entertainment 9 Years
- Technology 6 Years
- Business (general) 5 Years
Industries
- Advertising - all 6 Years
- Advertising agency 4 Years
- Advertising, client side 4 Years
Corporate Client List (# Assignments Last 2 Yrs)
- King - Candy Crush(6-10)
- Audible(6-10)
- Sanofi(3-5)
Other work history
OMD USA – Senior Associate, Integrated Planning (Candy Crush/King) January 2023 – April 2024 Exceeded KPIs by 40% for King through effective media planning and innovative OTT strategies, optimizing brand visibility and engagement across channels. Havas Media Group – Digital Investment Specialist February 2022 – July 2022 Managed multi-platform investments for Sanofi, delivering $400K in added value and achieving a 30% ROI increase. Wavemaker – Senior Media Planner (Audible) August 2022 – January 2023 Led media vendor negotiations and content marketing strategies, contributing to a 20% subscriber growth for Audible.
Technical skills
Campaign Optimization, Media Buying, Data Analysis, Social Media Analytics, Content Strategy, Client Relations Management
Foreign Language Skills
N/A
Unions
N/A
Computer skills
Google Ads, Meta Business Suite, Microsoft Office (Word, Excel, PowerPoint), Adobe Photoshop, Mailchimp, DV360
Equipment
Mac/PC Proficiency, Adobe Creative Suite (Photoshop, Illustrator), Canva, Google Analytics, Hootsuite
Work permits & visas
Authorized to work in the U.S. without sponsorship.
References
Available upon request
Awards
N/A
Associations
N/A