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Margo Collins

Margo Collins

cell: 917.892.3888, MI USA

20 Years Experience

Professional Experience

ALL in ONE: Multilingual Web Content Specialist skilled at technical & creative sides of digital account management. Extensive agency corporate/client-side experience. Specialties include front-end production, content/asset management, eCommerce platform maintenance, project liaison & procedural streamlining. - UX-sensitive production of web content using Adobe Experience Manager (CQ / AEM 6) - Video support on Brightcove & YouTube; video embeds & supplementation of metadata - Keen-eyed copy editor & proofreader (web content, press releases & promo pieces) - Seasoned project manager with extensive production & liaison/account background - Cross-cultural adaptations: consultant on creative & content for global executions.

Expertise

  • Content Editor (online) 7 Years
  • Copy Editor 15 Years
  • Producer (new media) 6 Years

Specialty

  • Consumer Products 14 Years
  • International 15 Years
  • Technology 8 Years

Industries

  • Advertising agency 15 Years
  • Advertising, client side 10 Years
  • Online/new media 10 Years

Media Client List (# Assignments Last 2 Yrs)

    Corporate Client List (# Assignments Last 2 Yrs)

    • BLVD Content(1-2)
    • Congregation Beth El(3-5)

    Awards

    Guggenheim Foundation Fellowship, Peggy Guggenheim Collection, Venice, Italy Whitney Museum of American Art, Film/Video department Internship, NY

    Associations

    WebGrrls, Red Cross 9/11 Volunteer Database Implementation, NY The Adcraft Club of Detroit, MI Board of Directors, JARC, MI

    Foreign Language Skills

    French, Italian

    Computer skills

    HTML, xHTML CMS: AEM (Adobe Experience Manager); Interwoven TeamSite and Media Bin; Dreamweaver, Illustrator, Photoshop Operating Systems (OS X, Windows XP)

    Other work history

    - Web Content Editor (Entrega Systems for General Motors 8/2012 - 5/2015, and Pulte Group, MI, contract 3/2010 - 12/2010) - Digital Content Production, Kindle eBook program (Cengage Learning, MI, contract 4/2011 - 7/2012) - Web Content Specialist (McCann Worldgroup, MI, contract 10/2009 - 12/2009) - Bilingual IT Helpdesk Analyst (TechTeam Global, MI, contract 1/2009 - 5/2009) - Marketing Content Specialist (Borders Group, MI, contract 1/2008 - 3/2008) - Bilingual Coder/Developer (W.B. Doner, MI, contract 11/2007 - 1/2008) - Analyst/Corporate Administrator (Kelly Law Registry, MI, 2004 - 2006) - Media Director (ZAG Advertising, NY, 1999 - 2002) PLEASE REFER TO RESUME (in "Work Samples" above)

    References

    Available on request

    Digital work

    GM Media Online websites

    - Web content & digital asset management using Adobe Experience Manager (CQ/AEM 6).<br> - Publish press releases, product guides, press kits & photo galleries to GM Media Online websites (GM, Chevrolet, Cadillac, GMC, Buick & OnStar) in the US, Mexico, Brazil, Argentina, Ecuador & Columbia.

    Pulte Group websites

    &#8227; Maintained content on websites of company brands Pulte, Centex, Del Webb & DiVosta.<br> &#8227; Implemented dynamic/static content & imagery updates using TeamSite & Media Bin.<br> &#8227; Support site maintenance, extensive brand migration programs & digital sales initiatives.

    Aldi website

    &#8227; Incorporate copy, data and images into back end content management system using RedDot CMS Version 7.1.<br> &#8227; Support ongoing system updates and development of microsites.<br> &#8227; Production of weekly digital newsletter and special themed sales sections of website.

    Borders Media website (Beta)

    &#8227; Executed weekly updates of product summaries & created video & music clips, excerpts and other marketing-driven<br>web content using proprietary publishing system for Beta website.<br> &#8227; Coded HTML using Dreamweaver and Photoshop to populate weekly electronic marketing pieces.

    MAZDA Canada (Holiday microsite 2007)

    &#8227; Web development for Mazda Canada microsite using Dreamweaver/HTML.<br> &#8227; Incorporated French and English-language content.<br> &#8227; Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.

    Quaker State website

    &#8227; Web development for Quaker Statae website using Dreamweaver/HTML.<br> &#8227; Incorporated Spanish, French and English-language content.<br> &#8227; Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.

    Writing / Editing

    INSPIRATION magazine

    for ProQuest, Winter 2016

    "And so I moved to New York"

    creative writing sample

    Pitch for digital messaging piece

    for Team Detroit, Ford Sable '08

    Document Editing - French text specialist - sample chapter

    Global Knowledge, a specialist in IT and Business Training

    Creative

    Print Campaigns

    Showtime / ANC

    &#8227; Developed creative & production of trade print ads; researched art & stock images.<br> &#8227; Wrote press releases & copy communicating change of programming to affiliates.

    Showtime Satellite Networks

    &#8227; Developed & executed collateral marketing materials for wholesale market, including newsletter, direct mail and trade pieces.<br> &#8227; Supervised creative & production of trade show display pieces and premium items.

    Kelly Law Registry (KLR)

    &#8227; Developed collateral pieces and conceived show events.<br> &#8227; Produced and edited copy for trade and recruiting materials.

    STMicroelectronics

    &#8227; Managed $20 million international print campaign for STMicroelectronics, a semiconductor manufacturer.<br> &#8227; Directed production process from creative & copy development to film production; 210 ads produced in four languages.<br>

    General