
Margo Collins
cell: 917.892.3888, MI USA
20 Years Experience
Professional Experience
ALL in ONE: Multilingual Web Content Specialist skilled at technical & creative sides of digital account management. Extensive agency corporate/client-side experience. Specialties include front-end production, content/asset management, eCommerce platform maintenance, project liaison & procedural streamlining. - UX-sensitive production of web content using Adobe Experience Manager (CQ / AEM 6) - Video support on Brightcove & YouTube; video embeds & supplementation of metadata - Keen-eyed copy editor & proofreader (web content, press releases & promo pieces) - Seasoned project manager with extensive production & liaison/account background - Cross-cultural adaptations: consultant on creative & content for global executions.
Expertise
- Content Editor (online) 7 Years
- Copy Editor 15 Years
- Producer (new media) 6 Years
Specialty
- Consumer Products 14 Years
- International 15 Years
- Technology 8 Years
Industries
- Advertising agency 15 Years
- Advertising, client side 10 Years
- Online/new media 10 Years
Media Client List (# Assignments Last 2 Yrs)
Corporate Client List (# Assignments Last 2 Yrs)
- BLVD Content(1-2)
- Congregation Beth El(3-5)
Awards
Guggenheim Foundation Fellowship, Peggy Guggenheim Collection, Venice, Italy Whitney Museum of American Art, Film/Video department Internship, NY
Associations
WebGrrls, Red Cross 9/11 Volunteer Database Implementation, NY The Adcraft Club of Detroit, MI Board of Directors, JARC, MI
Foreign Language Skills
French, Italian
Computer skills
HTML, xHTML CMS: AEM (Adobe Experience Manager); Interwoven TeamSite and Media Bin; Dreamweaver, Illustrator, Photoshop Operating Systems (OS X, Windows XP)
Other work history
- Web Content Editor (Entrega Systems for General Motors 8/2012 - 5/2015, and Pulte Group, MI, contract 3/2010 - 12/2010) - Digital Content Production, Kindle eBook program (Cengage Learning, MI, contract 4/2011 - 7/2012) - Web Content Specialist (McCann Worldgroup, MI, contract 10/2009 - 12/2009) - Bilingual IT Helpdesk Analyst (TechTeam Global, MI, contract 1/2009 - 5/2009) - Marketing Content Specialist (Borders Group, MI, contract 1/2008 - 3/2008) - Bilingual Coder/Developer (W.B. Doner, MI, contract 11/2007 - 1/2008) - Analyst/Corporate Administrator (Kelly Law Registry, MI, 2004 - 2006) - Media Director (ZAG Advertising, NY, 1999 - 2002) PLEASE REFER TO RESUME (in "Work Samples" above)
References
Available on request
Digital work
GM Media Online websites
- Web content & digital asset management using Adobe Experience Manager (CQ/AEM 6).<br> - Publish press releases, product guides, press kits & photo galleries to GM Media Online websites (GM, Chevrolet, Cadillac, GMC, Buick & OnStar) in the US, Mexico, Brazil, Argentina, Ecuador & Columbia.
Pulte Group websites
‣ Maintained content on websites of company brands Pulte, Centex, Del Webb & DiVosta.<br> ‣ Implemented dynamic/static content & imagery updates using TeamSite & Media Bin.<br> ‣ Support site maintenance, extensive brand migration programs & digital sales initiatives.
Aldi website
‣ Incorporate copy, data and images into back end content management system using RedDot CMS Version 7.1.<br> ‣ Support ongoing system updates and development of microsites.<br> ‣ Production of weekly digital newsletter and special themed sales sections of website.
Borders Media website (Beta)
‣ Executed weekly updates of product summaries & created video & music clips, excerpts and other marketing-driven<br>web content using proprietary publishing system for Beta website.<br> ‣ Coded HTML using Dreamweaver and Photoshop to populate weekly electronic marketing pieces.
MAZDA Canada (Holiday microsite 2007)
‣ Web development for Mazda Canada microsite using Dreamweaver/HTML.<br> ‣ Incorporated French and English-language content.<br> ‣ Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.
Quaker State website
‣ Web development for Quaker Statae website using Dreamweaver/HTML.<br> ‣ Incorporated Spanish, French and English-language content.<br> ‣ Extensive collaboration with Web Designers & Proofreaders on structural issues due to language adaptations.
Writing / Editing
INSPIRATION magazine
for ProQuest, Winter 2016
"And so I moved to New York"
creative writing sample
Pitch for digital messaging piece
for Team Detroit, Ford Sable '08
Document Editing - French text specialist - sample chapter
Global Knowledge, a specialist in IT and Business Training
Creative
Print Campaigns
Showtime / ANC
‣ Developed creative & production of trade print ads; researched art & stock images.<br> ‣ Wrote press releases & copy communicating change of programming to affiliates.
Showtime Satellite Networks
‣ Developed & executed collateral marketing materials for wholesale market, including newsletter, direct mail and trade pieces.<br> ‣ Supervised creative & production of trade show display pieces and premium items.
Kelly Law Registry (KLR)
‣ Developed collateral pieces and conceived show events.<br> ‣ Produced and edited copy for trade and recruiting materials.
STMicroelectronics
‣ Managed $20 million international print campaign for STMicroelectronics, a semiconductor manufacturer.<br> ‣ Directed production process from creative & copy development to film production; 210 ads produced in four languages.<br>
General
Web Content/CMS & Communications Specialist
2023-05-23 00:00:00