
Melanie Catherine
New York City, NY USA
15 Years Experience
Professional Experience
Professional writer with balance of business experience and creativity. Freelancing in business writing, corporate marketing and journalism. Past corporate work includes brochures, advertorials, seminars, client communications, web copy, corporate identity materials and training guides. Journalism interests include business, culture, the environment and women's topics. Ability to attune writing style to different editorial guidelines and preferences. Deadline-oriented, organized and reliable.
Expertise
- Copywriter 15 Years
- Writer 15 Years
- Social Media 4 Years
Specialty
- Business (general) 15 Years
- Entrepreneurship 10 Years
- Women's Issues 18 Years
Industries
- Magazine - Local/Regional magazines 3 Years
- Marketing (firm) - Fortune 1000 corp. clients 15 Years
- Marketing (firm) - Small to mid-sized corp. cl 15 Years
Media Client List (# Assignments Last 2 Yrs)
- Plant Inc.(1-2)
- Elite Editing(1-2)
- Sales Spectrum(1-2)
- Moran Media Group(3-5)
Corporate Client List (# Assignments Last 2 Yrs)
- AXA Equitable(10+)
- Merrill Lynch(1-2)
- Universal Financial Services(1-2)
- FLM Graphics(1-2)
- Karr Barth Associates(1-2)
Other work history
Social Media Consulting for multiple non-profits and small businesses
Computer skills
Word, Excel, Powerpoint
Awards
Grand Prize Winner - Brand Planning MBA Team Competition
General
Glamour and Grit Collide on Bowery at Museum Bash
(The Villager 12/1/2007)
Talk-of-the-town piece on the Calvin Klein First Look event at the NYC New Museum of Contemporary Art, and the culture clash on Bowery.
Taste of Success
(Small Business Success 9/1/2007)
Profile of chef-turned-entrepreneur Mary Beth Boller.
Do Green MBAs Get Green Jobs?
(Sustainable Industries Magazine 4/4/2008)
Full length business feature on the growing number of graduates with Sustainable MBA degrees and the state of the green job market.
Decorative Smarts
(Small Business Success 4/1/2008)
Profile of Diane James, entrepreneur and owner of Diane James Designs, Inc. Published link coming soon.
8 Million Stories
(New York Press 4/2/2008)
Essay for the "8 Million Stories" column on life in New York City