Professional Experience
Former network news/sports field producer, now communication and media consultant. My practice includes health care, health care IT, education, and entrepreneurship. Currently producing/hosting Healthcare Is HILARIOUS! podcast. Powerful prose informed by humor is a specialty. I'm also great at helping companies discover their voice, and at ghost-writing content on behalf of C-level execs. Strong experience in social media for messaging and branding, as well as message advocacy. Author of "Cancer for Christmas: Making the Most of a Daunting Gift" about how an empowered patient can be his/her own patient advocate while managing medical care. My broadcast TV experience was mostly prior to the rise of YouTube. Will happily share full credits if asked - here's a sampling: - live remote field producer NBC/ESPN/CBS/ABC/CNBC - segment ENG NBC/CBS/ABC/BBC - satellite coord NBC/ABC/BBC
Expertise
- Copywriter 10 Years
- Producer (television) 20 Years
- Social Media 10 Years
Specialty
- Science 5 Years
- Technology 7 Years
- Medicine 8 Years
Industries
- Broadcasting - News - TV (National) 15 Years
- Professional Journal 8 Years
- PR (firm) - Small to mid-sized corp. clients 8 Years
Media Client List (# Assignments Last 2 Yrs)
- NBC(10+)
- ESPN(3-5)
- BusinessWeek.com(1-2)
- CBS(1-2)
- CNBC(1-2)
- Wiley(10+)
Technical skills
Audio editing (Sound Forge & Audacity), video editing (Final Cut)
Computer skills
Wordpress, MS Office, HTML, CSS
Equipment
MacBook, full audio podcasting setup (mobile)
Work permits & visas
US citizen
References
on request
Writing samples
Komen for the Cure: Hoist by Their Own Pink Ribbon?
(Brandchannel.com 2/6/2012)
Opinion piece on the brand impact of the Komen/Planned Parenthood controversy in February 2012.
Health literacy series (ongoing)
(Patient Empowerment Network 10/1/2017)
Ongoing series focused on health/science literacy for cancer patient support NGO
Tabitha Geary: Preserving History, One Family at a Time
(The Venture Forum 1/20/2008)
Profile of Tabitha Geary and her start-up digital memories company for a venture capital business association.
Mason Gates: Can't Stop Starting
(The Venture Forum 10/22/2007)
Profile of serial entrepreneur for venture capital business association.
Big 4 Firms Performance Analysis
(Big4.com 1/18/2011)
Assigned piece summing up a 2010 performance study of the Big 4 accounting firms: Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers.
Social + Media = Powerful Tool
(V Magazine for Women 9/1/2008)
Social media tip sheet for regional women's service magazine, including business applications for social networking apps.
Disruptive Women in Health Care
(DisruptiveWomen.net 11/23/2010)
I'm a contributor to the Disruptive Women in Health Care blog - the mission is to spark disruptive innovation in the healthcare system in the US and globally.
A Healthy America? Yes We Can.
(BusinessWeek.com 2/10/2009)
Op-ed on the possibilities for healthcare reform, starting with individual action.
Cancer for Christmas blog
(Cancer for Christmas 8/1/2009)
Blog on my book's website: topics are patient advocacy, health activism, e-patients, health care social media.
Mighty Casey Media blog
(Mighty Casey Media 1/1/2006)
My company's business storytelling blog, focusing on business storytelling topics with a concentration on healthcare and public policy, with a side dish of humor.
Consumer Healthcare Cost Literacy: A Primer
(Emmi Solutions Engage the Patient blog 10/7/2013)
Article co-written with Jeanne Pinder, CEO of ClearHealthCosts.com (former NY Times editor) on how consumers can learn what their healthcare treatments might cost, insured or not.
White Paper: Social Media & Healthcare-Changing the Culture of Medicine
(WellCentrix LLC 10/20/2010)
White paper for a healthcare communications consulting firm on the intersection of healthcare and Web 2.0, with specific suggestions for how healthcare practices can take advantage of social media without winding up in HIPAA jail.
TECHEAD blog
(TECHEAD 9/1/2011)
Ongoing weekly blog project Sept. 2011-Oct. 2012 Topics: -staffing -finding a job -creative/tech training -technology & web solutions for small business
Audio samples
Be Your Own Patient Advocate
(Cancer for Christmas promo CD 7/15/2010)
Self-produced (written, voiced, recorded, edited by me) CD used as product/bonus at speaking events and signings related to my book "Cancer for Christmas: Making the Most of a Daunting Gift"
The Hospitalist podcasts
(The Hospitalist Magazine/J Wiley & Sons 1/2/2012)
Podcast highlights reel and feature content produced monthly for The Hospitalist magazine, published by J Wiley & Sons for the Society of Hospital Medicine (SHM). Features are produced by me, working with the magazine's Editor in Chief on ed-cal development.
Healthcare Is HILARIOUS! podcast
(Mighty Casey Media LLC 4/1/2019)
Podcast
Writing samples: PR
Fahrenheit Finance Launches to Provide Accounting and Finance Consulting and Staffing Solutions
(Fahrenheit Finance 1/4/2010)
Media advisory announcing new financial consulting and staffing firm in central Virginia.
Alliance Between VA Biotech Incubator & Israeli Biosciences Incubator Is Topic of Panel Discussion
(The Venture Forum 5/6/2008)
Media advisory for Venture Forum event featuring a panel discussion on alliance between Virginia Biotech Research Park and Israeli Bioscience Incubator.
How Technology Is Revolutionizing the Trucking Industry: GetLoaded.com
(RichTech 7/12/2007)
Press release for Richmond Tech Council event featuring CEO of GetLoaded.com, the internet-based load board matching long-haul truckers with freight shippers.
2005 Owens & Minor CIO event press release
(RichTech 9/23/2005)
Press release announcing address by Rick Mears, O&M CIO, at RichTech event in Richmond VA
2005 Future of Work Summit press release
(RichTech 12/5/2005)
Press release announcing the RichTech's Future of Work technology summit in Richmond, VA
Video samples
Richtech: What's Next?
(RichTech 5/11/2011)
RichTech Awards Gala 2011 show opener
RichTech Bob Stolle salute video
(RichTech 5/19/2008)
short salute video I wrote & produced to honor the outgoing Exec Dir of a major tech sector business group in Virginia.
What Does Healthcare Really Cost?
(NeedyMeds.com 12/18/2013)
Webinar prepared and presented with Jeanne Pinder, CEO of ClearHealthCosts.com (former NY Times editor) for Needymeds.com, a prescription-assistance and education company that helps patients access medications at affordable cost.
Hospitalists Channel Osler, Pioneer in Bedside Exams
(Society of Hospital Medicine 5/20/2013)
Short feature on session at HM13, SHM's annual meeting. I wrote and produced.
Virginia PSA for Healthcare.gov
(Virginia Consumer Voices for Healthcare 11/20/2013)
Animated PSA for promotion campaign for Healthcare.gov in the state of Virginia. I wrote, produced, and voiced.
Writing samples: ghost-writing
Health Care Woes Demand New Thinking
(nHealth/RichmondBizSense.com 5/29/2010)
Ghost-written op-ed for online regional business media outlet on consumer-driven health insurance
CDHPs and HSAs Will Heal Health Care
(nHealth/BusinessWeek.com 9/15/2009)
Op-Ed on BW.com's Debate Room - I ghosted the Paul Kitchen section.