Lynda Brendish

Los Angeles, CA USA
Website: http://
Contact

Professional Experience

I most often cover marketing, media, technology, and the convergence of the three. I also often write on sustainability, entrepreneurialism, the eco beauty industry, and non-profits.

Expertise

Copy Editor
2 Years
Reporter
3 Years
Writer
3 Years

Specialty

Business (general)
3 Years
Entertainment
5 Years
Beauty
3 Years

Industries


Mainstream Feature Film
5 Years
Magazine - Large Consumer/National magazines
3 Years
Nonprofit
2 Years

Total Media Industry Experience

7 Years

Media Client List (# assignments last 2 yrs)

NZ Marketing magazine (6-10), Good magazine (6-10), NZ Retail magazine (3-5), Askmen.com (1-2), Idealog magazine (6-10)

Corporate Client List (# assignments last 2 yrs)

Manifest Digital (1-2)

Other Work History

Oxfam New Zealand - 2011-2013: Media and Communications Coordinator. Responsible for national media campaigns, including humanitarian appeals, in-field story gathering, social media, and media strategy. Beacon Pictures - 2006-2009, Santa Monica, CA - Story Editor. Worked on development of feature film screenplays set up with major studios and independent financiers. Worked with writers, directors and producers to get the scripts to greenlight.

Technical Skills

Video editing (Avid), screenwriting (Final Draft)

Unions

Freelancers union

Computer Skills

MS Office, Open Office, OSX, Windows, HTML, basic CSS, Final Draft,

Equipment

laptop, iPhone camera, audio recorder,

Work Permits & Visas

Eligible to live/work in UK, New Zealand, USA

References

provided on request

Showcase

Magazine writing

Ingrid Macdonald
(Good magazine (NZ) 12/13/2024)
A profile of humanitarian worker Ingrid Macdonald.
Death by a thousand cuts
(NZ Marketing Magazine 12/13/2024)
Covers the state of the newspaper industry in New Zealand in the immediate aftermath of a major rebrand/relaunch of the nation's largest newspaper.
Surprise attack
(Idealog 12/13/2024)
The swift rise of an online pop-culture magazine from two 21-year-olds in Auckland.
Original skin
(Good magazine (NZ) 12/13/2024)
What's really in your anti-wrinkle creams and do they do what they promise?
Math & Magic
(NZ Marketing Magazine 1/1/2013)
Explores the role of hard data versus creative inspiration in modern marketing.
Give me some hackerspace
(Idealog 12/13/2024)
Discusses the rise of maker spaces in New Zealand with particular focus on one Auckland hacker space.

Advertorial

Window of opportunity
(Idealog 12/13/2024)
Advertorial to promote the financial strategy and management of Hayes Knight and their client Windowmakers' subsequent growth and success.
Pure futures
(Idealog 12/13/2024)
Advertorial showcasing key candidates for a Steinlager Pure Futures campaign, awarding local startups grants and mentors.

Online writing

Mexico City
(Askmen.com 5/1/2011)
Covers the attractions of Mexico City for Askmen.com's Top 29 travel destinations for 2011.
Lush smells freedom in West Papua
(Good magazine (NZ) 12/13/2024)
Covers beauty chain Lush's New Zealand launch of its West Papua campaign in conjunction with NGOs fighting for freedom in that country.
Is Dove following the empowerment blueprint?
(stoppress.co.nz 4/17/2013)
Discusses the Dove Real Beauty Sketches in context of empowerment marketing and its treatment of women in the supply chain.
Why cash for work?
(Oxfam New Zealand 8/9/2012)
Describes the types of responses Oxfam uses in a humanitarian crisis to ensure the needs of those affected are met. With particular focus on why cash for work programs are used and to what purpose.