Ann Forbes Cooper

New York, NY USA
Website: http://annforbescooper.squarespace.com/
Contact

Professional Experience

I'm an internationally-published journalist and an award-winning essayist and editor specializing in advertising, media, marketing and branding. I am also a communications expert, a PR consultant, a born storyteller, a seasoned edtor and a versatile creative thinker who loves a challenge. I have written everything from features, blogs and press releases to brochures, annual reports, research papers and newsletters. I have launched magazines, curated exhibitions and I am currently hosting a monthly radio program. I am also a published fiction writer. I approach every project with passion and a belief in the power of a great idea. Go to my website for more information: http://annforbescooper.squarespace.com/

Expertise

Editor
27 Years
Reporter
28 Years
Writer
26 Years

Specialty

Business (general)
25 Years
Fiction
15 Years
Humor
15 Years

Industries


Magazine - Large Consumer/National magazines
20 Years
Magazine - Trade magazines/publications (B2B)
26 Years
PR (in-house) - Small to mid-sized corp. clients
12 Years

Total Media Industry Experience

27 Years

Media Client List (# assignments last 2 yrs)

Campaign (10+), VNU (10+), One Magazine (10+), Access Intelligence (6-10), Bard College (1-2), Pace Communications (1-2)

Corporate Client List (# assignments last 2 yrs)

The One Club (6-10), Thomas Cole Historic Site (6-10), Dentsu Communications (3-5), The Cheyenne Group (1-2)

Other Work History

Editor-in-Chief of Creativity magazine, Creative Editor of Adweek. Editor-at-Large, Advertising Age Editor, min magazine Associate Editor, Marketing magazine Contributing Editor, one magazine Editor, min's advertising report

Foreign Language Skills

French, some knowledge of German

Computer Skills

(Word, Excel, etc) Operating systems (OS 10, Windows XP) HTML, Flash etc.

Equipment

Dell laptop, tape recorder, digital camera

Work Permits & Visas

British Citizen, US Citizen

References

Numerous on request

Awards

Min award for magazine supplement "21 Most Intriguing", Writers' Digest 2002 Essay-Writing Competition, 2003 Byline Creative Non-Fiction Competition

Associations

Editorial Freelancers Association, Media Bistro

Showcase

Corporate

Six Tips for Creating Great Content
(Pace Communications 6/6/2011)
A branding and direct mail project designed to get potential clients to sign up for a webinar.
The One Club Annual Report
(The One Club 8/8/2008)
Annual Report

Fiction

Terminal One
(Laura Hird Website 9/9/2008)
A woman faces illness and some challenging questions.
Can't Find My Way Home
(Laura Hird's Website 1/12/2002)
A woman returns to the North East of Scotland and all is not what she expects
The Whisky Didn't Help at All
(Word Riot 3/10/2003)
Short story about old lovers reconnecting.
NotEverythinginLifeHastobeExplained
(LiteraryPotPourri/InkPot 5/7/2002)
A tale of unrequited love in NYC
MaidensLikeMoths
(Random Acts of Writing 12/3/2008)
Two innocents in the North East of Scotland
The Beating of Angels' Wings
(Pensinsulamagazine 1/15/2003)
Schoolgirls in the NE of Scotland face some facts of life

journalism

Master Class with the Super Bowl King
(One magazine 1/30/2012)
A profile of Joe Pytka, who has directed more Super Bowl commercials than any other director on the planet, on the occasion of his induction into the One Club Creative Hall of Fame.
Northern Lights
(One Magazine 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
The Chosen Few
(One magazine 12/1/2010)
Profile of ad agency Crispin Porter Bogusky

Editing

The Cheyenne Newsletter
(The Cheyenne Group 3/8/2008)
Newsletter for executive search firm, The Cheyenne group
min magazine
(Access Intelligence 11/2/2006)
Editor in chief of min (Media Industry Newsletter) magazine, targeted towards the publishing industry.
Cheyenne Group Newsletter
(The Cheyenne Group 6/9/2007)
Wrote and edited a newsletter for executive search firm The Cheyenne Group.

General

US consumer magazines face brave new world
(Campaign 11/6/2009)
With even giants such as Conde Nast forced to close titles, the glossies market needs to change radically
Public Displays
(One, a magazine 12/1/2009)
How technology has turned digital out-of-home into a hot market.
Obama rules over false US ads in the Wild West
(Campaign 10/30/2009)
An investigation of the spate of recent litigation in the US against false advertising claims made by major marketers.
ESPN Marks 30 Years
(Campaign 9/18/2009)
A profile of ESPN at 30
US ads forced to adapt to the idea of 'rightsizing'
(Campaign magazine 11/21/2008)
With stalwarts such as General Motors opting out of Super Bowl, Ann Cooper reveals a new attitude to advertising in the US.
Being Here Now
(One Magazine 2/20/2009)
A look at how the Brit band Oasis and ad agency Bartle Bogle Hegarty hooked up to promote the band's latest album in an innovative and completely new way.
Northern Lights
(One Magazine 4/20/2011)
Profile of Sid Lee, Montreal-based ad agency.
Can Coke's hero work her magic at Euro RSCG?
(Campaign 6/22/2007)
Profile of Esther Lee, Coke executive who moved to an ad agency
TV Song
(The One Club 5/15/2008)
Commercials are the new radio. An examination of the growing importance commercials are playing in the marketing of new songs and bands.
Lights! Camera! Interaction!
(Other Advertising 7/20/2007)
Analysis of cinema advertising
Breaking out: Top viral spots
(The One Club 3/5/2008)
A look at some groundbreaking viral advertising spots and how they got produced.
The dynamic duo who rode to their own rescue
(Campaign 4/15/2008)
Profile of ad agency Goodby Silverstein & Partners
Ad-industry heavyweights on their biggest critic-and fan
(Advertising Age 4/5/2010)
An analysis of the art of criticism
Comic Relief
(One magazine 4/1/2009)
A look at humor in US advertising.
AD Fab
(One magazine 4/1/2009)
A look at the vagaries of British humor as seen through its advertising.
Why migrating means looking forward, not back
(Campaign magazine 4/10/2009)
Feature about globe-trotting executives
One Nation for All
(One Magazine 11/20/2008)
With this year's heated presidential election, brands have been jumping on the election bandwagon.
Mad Women: Phyllis Robinson
(One Magazine 12/1/2007)
Profile of one of the original "Mad Women" of Madison Avenue, Phyllis Robinson. "On the real Madison Avenue in the '50s, Phyllis Robinson was a pioneer."
Has Enfatico got its justifiable comeuppance?
(Campaign magazine 5/1/2009)
Story of a much hyped start-up agency that failed to live up to expectations.
Flower Power
(The One Club 3/30/2007)
A feature about General Electric going green.
America Wages War on Junk Food Advertising
(Campaign 9/7/2007)
Analysis of restrictions on US junk food advertising to children
TV ads are the key battlefield in White House war
(Campaign 8/15/2008)
Analysis of the US's political campaigns
Flavours front the action and growth
(The Spirits Business 3/19/2010)
Ann Cooper looks at the state of play in the all important US vodka market. Thanks to the prevailing economic climate, trading down is rife and there’s a shift to take-home sales, but at the same time the thirst for new flavours remains unabated
How Ads are Driving the US Health Care Battle
(Campaign 9/4/2009)
Controversial healthcare reform plans in the US have sparked wave after wave of pro and anti campaigns.
Bringing "Chickadee" to Life
(Generation Monthly 8/1/2012)
The story of how a tragedy that befell a teenager, led to a grandmother's triumph and a cookbook and movie created and produced by her grandchildren.
Master Class with the King of CannesSuper Bowl King
(One magazine 6/10/2012)
Profile of legendary commercials director Joe Pytka. At 73, Pytka recently finished shooting his seventy-second? seventy-third? (even he's not sure) Super Bowl commercial.
America seeks a creative solution to recession
(Campaign magazine 6/19/2009)
New York's adland rebuilds amid the recession
(Campaign magazine 6/12/2009)
The measures Madison Avenue is taking to survive the recession.