Arron Neal

Los Angeles, CA USA
Contact

Professional Experience

Arron Robinson is a dynamic, results-oriented public relations professional with a successful track record of elevating awareness for a variety of health, beauty and fashion brands through best-in-class media coverage and special consumer events. She has demonstrated leadership in strategic planning, project and special event management, and consumer and media relations. She has led several communications campaigns that have helped solidify consumer brand loyalty and in turn increased sales/patronage for clients like OLAY Vitamins®, AllThatBags.com, Hollywood Black Film Festival, Nature Made Vitamins®, John Kobal Foundation and the X PRIZE Foundation.

Expertise

Account manager
2 Years
Coordinator
5 Years
Other, Specify
7 Years

Specialty

Consumer Products
3 Years
Health
3 Years
Beauty
2 Years

Industries


PR (in-house) - Small to mid-sized corp. clients
2 Years
PR (firm) - Fortune 1000 corp. clients
2 Years
PR (firm) - Small to mid-sized corp. clients
3 Years

Total Media Industry Experience

7 Years

Corporate Client List (# assignments last 2 yrs)

Nature Made Vitamins (10+), OLAY Vitamins (6-10), X PRIZE Foundation (3-5), AllThatBags.com (3-5), ESPY Hair (1-2), Sword Medical Center - surgical hair transplants (1-2), Revival Soy (1-2), SOYJOY Nutrition Bars (1-2), New York Women's Agenda (1-2), AIDS Healthcare Foundation (1-2), Hands for Hope (1-2), General Cigar (1-2), John Kobal Foundation (1-2), Lexy.com (1-2)

Other Work History

Founder, arPR Los Angeles Account Manager, CarryOn Communication, Inc.

Foreign Language Skills

Conversational Spanish

Unions

N/A

Computer Skills

MediaMap Performa/Cision, Factiva, Insight/Burrelles, WorldMerge, FileMaker Pro, Quark Xpress, Adobe Photoshop, Microsoft Office Programs (e.g. Word, Excel, Outlook), MAC and Windows Operating Systems

Equipment

HP Pavillion laptop (Windows Vista), Casio Exilim digital camera, Mac desktop (OS 10), manual Canon still photography camera

Work Permits & Visas

N/A

References

Sarah Evans, Vice President of Communications, X PRIZE Foundation Scott Busby, President & Founder, The Busby Group Douglas Jones, Corporate Communications Manager, Nature Made Vitamins Contact information available upon request

Awards

- 2005 PRism - Non-Profit Campaign - Public Relations Society of America, Los Angeles Chapter (PRSA-LA) - 2005 PRism - Media Placement, Print - PRSA-LA - 2005 PRism Award of Excellence - PRSA-LA - 2005 Gold Bulldog Award – Technology, Consumer category - Bulldog Reporter - 2005 Silver Sabre - Non-profit campaign - PRSA - 2005 Bronze Sabre - Media Placement: Magazine - TIME magazine cover story, PRSA - 2005 Bronze Bulldog Award - Special Events and Stunts category - Bulldog Reporter

Showcase

Secured Media Placements

AfricAlive: Portraits of Success
(AIDS Healthcare Foundation/HIV Plus Magazine 4/1/2006)
Feature story and photo spread detailing stories of lives saved through the AIDS Healthcare Foundation's AfricAlive project.
Next Space Trip Could Be a Winner
(X PRIZE/USA Today 10/4/2004)
Feature story detailing the successful suborbital space flights of Burt Rutan's SpaceShipOne civilian spacecraft as part of the 2004 ANSARI X PRIZE $10 Million Race to Space.
Most Wanted Skin Savers
(OLAY Vitamins/Vibe Vixen Magazine 5/16/2006)
Beauty round-up positively featuring the OLAY Vitamin brand.
Prized Portraits
(John Kobal Foundation/Vanity Fair 8/1/2008)
"Fan Fair" opener highlighting a traveling Hollywood photography exhibition created by the John Kobal Foundation and opening at the Santa Barbara Museum of Art.
Skin Supplements
(OLAY Vitamins/Allure 11/1/2006)
Feature story that discusses the skin and health benefits of specific nutritional supplements, including OLAY Vitamins, a former client.
Leasing Luxury
(AllThatBags.com/Upscale 9/1/2008)
AllThatBags.com, an online designer handbag rental company, was highligted as an easy and affordable way to carry the season's latest designer handbags with breaking the bank.
Lexy Gets Onion Distribution Deal
(Lexy/Wireless Week 7/23/2008)
Article highlighted exclusive audio content distribution deal between Lexy, an online audio content distribution platform launched by the creators of the Egreetings Network, and The Onion, a satirical newspaper and Web site.

Writing Samples

Print Matte Releases
(Natures Resource Herbal Supplements/Nature Made Herbs 12/4/2024)
Print matte release distributed to and printed by several daily and weekly newspapers nationwide. Articles offerred natural ways to boost the immune system through a healthy diet, exercise and dietary supplements. Highlighted new products from Nature's Resource/Nature Made Herbs.
HerbalABCs.com Promotes Safe & Responsible Herbal Supplement Selection and Use
(Nature's Resource Herbal Supplements 10/13/2006)
Press release highlighting the launch of a new public education program targeted towards dietary and herbal supplement users. Promotes safe and responsible supplement use.