Jean Railla

New York City, NY USA
Contact

Professional Experience

As a freelance writer, I cover a wide array of topics––from food, wine, beauty and fragrance to women's issues, crafts, and conscious living––both online and in print. Whether its copywriting for Nike, Jo Malone and La Mer, or penning a monthly column for Craft Magazine, I bring a passion for writing and living well to everything I do.

Expertise

Book Author
2 Years
Content Editor (online)
10 Years
Copywriter
7 Years

Specialty

Food
5 Years
Women's Issues
10 Years
Beauty
2 Years

Industries


Book Publishing Consumer
2 Years
Broadcasting - News - Radio (National)
2 Years
Online/new media
10 Years

Total Media Industry Experience

12 Years

Media Client List (# assignments last 2 yrs)

Craft Magazine (3-5), Babble.com (1-2)

Corporate Client List (# assignments last 2 yrs)

James Beard Foundation (1-2), La Mer (10+), Jo Malone (10+)

Technical Skills

Avid, Final Cut

Foreign Language Skills

Some Spanish, French and enough Italian to order from a menu

Computer Skills

Word HTML Dreamweaver

Equipment

MacBookPro digital camera audio recorder access to video editing equipement

Awards

Gracie Award (Satellite Sisters) Andy Award (Nike Presto) ID Interactive Award (Nikegoddess.com)

Showcase

Beauty

Skin care email for British lifestyle brand Jo Malone.
Advertorial for La Mer's The Radiant Infusion.
Feature length advertorial written for Korean Air Magazine.

Food & Wine

Meal by Meal is a daily food/parenting blog with recipes, essays, stories and restaurant and wine reviews.
Ever feel like buying wine is a task best left to those with more class or cash than you? Well, fear not. If you can remember just ten basic types, you can feel confident ordering or buying wine anywhere.

Craft

I created, developed and edited the web site getcrafty.com, which The New York Times credited with "inspiring the movement that turned “handmade” into bohemian chic." The site receives upwards of 5000 visitors each day and features articles, columns, blogs, forums, newsletters and wikis.
Plan a home makeover or a room redesign with this easy and inspirational decorating project.
Get Crafty is about realizing that domesticity matters. The book inspires readers to start making creative choices throughout their lives—in the way they shop, cook, dress, decorate and, of course, craft.
Discovering, after all these years, the fine art of housework.
Why, after feminism, the industrial revolution, and the pervasiveness of the Gap, are the young and the beautiful suddenly knitting baby blankets, hand-cranking mango-mint ice cream, and sew vintage fabric skirts?