Julie Barker

Stamford, CT USA
Website: http://
Contact

Professional Experience

As a writer specializing in b2b, I'm your marketing resource, whether you need a more user-friendly website, regular blog posts, a white paper, or a press release. I have written numerous thought leader profiles, impacting brands like Verizon, Godiva Chocolatier, HP Financial Services, Mercedes-Benz USA, and New Jersey Symphony Orchestra. I've written more than 100 articles about Management, Motivation, Marketing, and Meetings. I've created web content pertinent to the concerns of Small Business owners. Other specialties: Training, Travel, and the Hospitality industry. My copy-editing has received kudos from magazine and digital publishers on rigorous deadlines and book authors in need of sensitive editing.

Expertise

Copy Editor
25 Years
Editor
25 Years
Writer
25 Years

Specialty

Entrepreneurship
3 Years
Business (general)
22 Years
Travel
22 Years

Industries


Magazine - Trade magazines/publications (B2B)
25 Years
Online/new media
5 Years
Nonprofit
1 Year

Total Media Industry Experience

25 Years

Media Client List (# assignments last 2 yrs)

Northstar Travel Media (10+), CFO Studio Magazine (10+), Madden Media (3-5)

Corporate Client List (# assignments last 2 yrs)

Cvent, Inc. (10+), Rufhaus Designs (10+), ThomasNet (10+)

Other Work History

Contributing Editor Incentive Magazine New York, NY September 2007-March 2009 HR directors, among others, rely on this monthly for news, advice, and products in the areas of motivation and management. Interim Editor Sales & Marketing Management New York, NY October 2005-December 2005 As a freelancer and regular contributor, I was tapped to run the editorial side while a search was conducted for a full-time editor-in-chief. Editor-in-Chief Successful Meetings Magazine New York, NY September 1998-November 2001 Articulated the magazine’s positioning in a crowded marketplace. Managed a staff of 12. During my tenure advertising revenues grew from approximately $2.5 million to approximately $4.3 million annually. Editorial Director JWJ Enterprises, publisher of visitors guides New York, NY 1985-1988 Complete editorial responsibility for more than 35 guidebooks, among them The Big Apple Guide, and The Official Visitors Guide to Las Vegas.

Computer Skills

Word, InDesign, Quark, WordPress

Equipment

Laptop computer, digital camera, audio recorder

Awards

Jesse H. Neal National Business Journalism Award 2000, Folio: Editorial Excellence Awards in the travel category 2001 (Gold) and 2000 (Silver)

Associations

Connecticut Press Club, AvantGuild

Showcase

Management

Power to the People
(Incentive magazine 2/2/2008)
Feature article on how three companies, including Ritz-Carlton, use empowerment in their quest to retain employees
At Trade Shows, Listen Up
(Sales & Marketing Management 11/27/2007)
A front-of-book service piece on how to be a trade show spy
The No-Pain Way to Motivational Gain
(Sales & Marketing Management 10/1/2007)
Wine-tasting challenges are among the softer ways to motivate a team: a front-of-book service piece
Pop, Fizz!: A Six-Pack of Motivation
(Incentive magazine 11/6/2008)
Cover story on comprehensive recognition programs at two Pepsi bottling companies
Ripple Effect of Award Presentations
(Incentive magazine 11/6/2008)
Online content. Complements the cover story, Pop, Fizz! that appeared both in print and online
Sharing Strengths and Strategies
(Advantages/Advertising Specialty Institute 6/1/2009)
For this magazine's sales readership, my feature focuses on the five generations in the workforce and what they can learn from one another.
How To Upsell Loyal Customers
(The Small Business Authority 9/24/2010)
Blog item for a website being introduced for small business owners in January 2011.

Travel & Meetings

Land of Plenty
(Incentive magazine 2/8/2007)
Travel feature on gastronomic adventures in Provence, written for planners of incentive travel
How Sweet It Is
(Successful Meetings 2/14/2007)
Feature on chocolate tasting parties, chocolate sculpting, and chocolate challenges.
On Paths Less Traveled
(Successful Meetings 10/5/2007)
Feature on luxury resorts with skads of recreational options
Cool Spots for Cold Times
(Smart Money 2/1/2004)
Service piece on saving money by taking mid-winter breaks

Advertorial

MIAMI: a Meeting & Incentive Planners Guide
(Miami Convention & Visitors Bureau/VNU Travel Network 4/15/2005)
A 16-page supplement that ran in four b2b publications in the VNU Travel Network, written for a single sponsor, the Miami Convention & Visitors Bureau
Stamford Historical Society
(Stamford Historical Society 11/1/2003)
As a pro bono, I wrote a new brochure for the Stamford Historical Society

General

Press Release
(Beta Technologies Inc. 6/1/2009)
Wrote press releases for three different constituencies; compiled the distribution lists and handled the distribution via email.