Leslie Forsberg

P.O. Box 70663 Seattle, WA 98127
Website: leslieforsberg.com

Professional Experience

As a seasoned, SPJ award-winning author and writer for more than 20 years, I am a master storyteller. My stories dive deep beneath the surface to illuminate the true essence of place, the people behind the scenes, the meaning behind a subject. I specialize in travel writing, with a focus on remarkable places, natural wonders and the dining experiences that symbolize a region. When I travel, I have a keen eye for not only what's new, but the hidden philosophies or connections that really make a place sing. My stories have appeared in Alaska Airlines Magazine, American Way (American Airlines), Sunset, AAA Journey, AAA Westways, AAA Via, AAA World, Seattle Bride and other print and online publications. The recipient of multiple Society of Professional Journalist awards, I am the author of two books, including a Michelin guide to the Pacific Northwest. On the editorial side, I was a long-time managing editor of Alaska Airlines Magazine, as well as the editor of AAA Journey and Sea Kayaker magazines,


23 Years
15 Years
Content Editor (online)
7 Years


19 Years
Environment & Nature
19 Years
19 Years


Magazine - Large Consumer/National magazines
8 Years
Magazine - Local/Regional magazines
6 Years
PR (in-house) - Fortune 1000 corp. clients
4 Years

Total Media Industry Experience

40 Years

Media Client List (# assignments last 2 yrs)

AAA Journey Magazine (10+), Alaska Beyond (10+), Michelin (10+), Go World Travel (10+), AOL Travel (6-10), Horizon Air Magazine (10+), AAA Via Magazine (6-10), Sunset Magazine (3-5), AAA Home & Away (10+), AAA Westways (3-5), AAA World (3-5), American Way (1-2), Texas Journey (1-2), Washington Visitors Guide (6-10), Seattle Visitors Guide (6-10), Tacoma Visitors Guide (3-5), Seattle Bride (3-5)

Corporate Client List (# assignments last 2 yrs)

Washington State Ferries (1-2), Washington Dairy Products Commission (10+), Seattle Public Library (10+), SeaLand (shipping company) (10+), Port of Seattle (10+), Cornish College of the Arts (10+), Washington State Lottery (10+), Westin Hotels & Resorts (10+), Darigold (10+), Washington Raspberry Commission (3-5), Wakefield Frozen Crabmeat (1-2)

Other Work History

Throughout my years as a magazine editor or freelance writer, I've written hundreds of stories about the Northwest and farther flung destinations, from Europe to North Africa, the Caribbean to Canada. I am the sole author of a Michelin guide to the Pacific NW and have contributed chapters to four additional Michelin guides. (Hawaii, Germany, Alaska and British Columbia). I'm also the author of a book about traveling with kids. In addition, I'm a contributing photographer to five Michelin guides and other guidebooks. Most of the photographs (70+) in the book Explorer's Guide: Victoria and Vancouver Island are mine. During my 14 years in the public relations field, I specialized in food (recipe development, food stylist, special events manager, strategic marketing planner) and writing (speeches, annual reports, newsletters).

Technical Skills

Writing, Editing, Copyediting, Ghost Writing, Photography

Foreign Language Skills

Swedish, Norwegian, some Spanish

Computer Skills

Word, Excel, blogging, SEO, website management




Upon Request


SPJ First Place, Time Travel, Alaska Airlines Magazine SPJ First Place, Fragile Beauty: Endangered Butterflies, Alaska Airlines Magazine SPJ Third Place, Playing in Ashland (OR), AAA Journey