Makeda Waterman


Professional Experience

????I'm a self-employed Branding Consultant and Marketing Manager with a 35% conversion rate. I've contracted my services to the CBC News, QuickBooks Intuit, and the Government of Alberta. I have blog features on CNBC Make It., HuffPost, Glassdoor, HubSpot, etc. I've been successful with companies concerned about public image, SEO online rankings, getting funding, and content marketing. The industries I am familiar with are technology, construction, banking, online business, freelancing, real estate, oil, and gas. ????Contact me for business writing, social media marketing, content marketing, speaking opportunities, and consultation services.


6 Years
Technical Writer
6 Years
Social Media
6 Years


3 Years
Real Estate
4 Years
Personal Finance
9 Years


Marketing (in-house) - Small to mid-sized corp. cl
3 Years
Online/new media
3 Years
Pr/marketing - all
6 Years

Total Media Industry Experience

5 Years

Media Client List (# assignments last 2 yrs)

HuffPost (6-10)

Corporate Client List (# assignments last 2 yrs)

Intuit - QuickBooks (10+)

Other Work History

A success-driven technical writer working with technology start-ups marketing agencies/publishers, CEO's, and VP's to produce user-interface text and help documentation. Achieved excellence in producing guides, business plans, software blogs, website content, blogs/articles, PowerPoint slides, admin guides, and much more.

Technical Skills

May 2019 – Pluralsight Certificates ? Your First Day with HTML ? Writing Process Instructions and Directions ? Introduction to Business Analysis and Needs Assessment ? Business Analysis: Planning and Ensuring Success ? Intro to the Certified Business Analysis Professional™ (CBAP®) Certification ? Introduction to the BABOK® Guide and Business Analysis Key Terms February 2019 – Pluralsight Certificates ? Organizational Change Management for ITIL Practitioner ? ITIL Foundation: Core Concepts February 2019 – Government of Alberta (Alberta Emergency Management) I-200: Basic Incident Command System January 2019 – Government of Alberta I-100: Introduction to Incident Command System (Alberta Emergency Management) September 2018 – Pluralsight Certificate Introduction to Business Information Technology January 2018 – Pluralsight Certificate ? Technical Writing: Documentation on Software Projects ? Writing Better Technical Reports

Computer Skills

QuickBase, Jira, Google Docs, Slack, Visio, Workflow charts, Process flow charts, SharePoint, Salesforce, Asana, Wrike, Podio, PitchBox, WordPress, Sequoia, Google Analytics, InDesign, Basecamp, Adobe Photoshop, MDB System, Lync, PeopleSoft, Skype, Microsoft Office.



I completed this page recently for a realtor that needed to add personality to her website. Her goal was for me to write a compelling bio that showed that she is dedicated to her community and passionate about helping people with their real estate goals.
I completed this SEO website content project for a construction company. The owner wanted to rank high on the first page of Google and is now with a 3rd place ranking.
A technology start-up without a Technical Writer is similar to a new small business without a marketing plan. The first thought that comes to mind when most people think of a “technical writer” is an IT professional — blogging about the latest trends for a reputable technology website. But, actual technical writers are vital for technology startups. Let’s review what exactly technical writers do and the benefits of having one on your team.
I completed this content for an online reputation company interested in getting backlinks to a high traffic website. "Consumers are highly dependent on a company’s reputation based on online reviews. Negative reviews can result in reduced revenue and ruin the reputation of a business. Our research shows bad reviews can result in a negative or a positive outcome."