Professional Experience
Seasoned Operational, Marketing, Sales & New Business Executive, with ability to immediately develop, contribute and surpass company goals.
C O R E C O M P E T E N C I E S
• OPERATIONS MANAGEMENT
• ACCOUNT ACQUISITION, MANAGEMENT & EXPANSION
• SALES & BUSINESS DEVELOPMENT
• PRODUCT MARKETING
- Traditional Media (TV, Radio, Print, OOH, & Interactive)
- Emerging (Mobile, SMS, SEO, Social Networks, Blogs & Forums)
- Experiential Marketing
Expertise
Account manager
9 Years
Promotions
8 Years
Sales Manager/Exec.
7 Years
Specialty
Entertainment
10 Years
Consumer Products
10 Years
Lifestyle
10 Years
Industries
Advertising agency
5 Years
Magazine - Large Consumer/National magazines
2 Years
Marketing (firm) - Fortune 1000 corp. clients
5 Years
Total Media Industry Experience
10 Years
Media Client List (# assignments last 2 yrs)
Dubcnn.com (3-5), Okayplayer.com (3-5), URB Magazine (3-5), Vibe Magazine (3-5), Ballerstatus.com (3-5), Mass Appeal Magazine (3-5), Frank 151 Magazine (3-5), Radio One (3-5), UGHH.com (3-5), HHDX.com (3-5)
Corporate Client List (# assignments last 2 yrs)
Moet Hennessy USA (6-10), SanDisk (World Leader in Flash Memory) (3-5), Leblon Cachaca (Bacardi USA) (3-5), Universal Theatrical (3-5), Rockstar Energy Drinks (1-2), Heinken (1-2), Scion (1-2), Sprint Telecommunication (1-2)
Computer Skills
MS Office Suite, MRI, IMS based applications, CMR applications, Strata, Donovan Data Systems, Ad Views, Pirate Data System, competitive & SOV analysis
Equipment
MAC OS, PC, Digital recorders and cameras
References
www.linkedin.com/in/philipgonzlaes
Awards
• 2008 BILLBOARD MUSIC AWARD: Concert Marketing & Promotion Nominee for 2007 “Rock the Bells” & SanDisk Integration
• 2004 Association of National Advertisers: Honorary mention for most effective results for Nissan Altima Advertising Campaign
• 2003 Advertising Age Top 10: Nissan North America and TRUE AGENCY ranked #4 among corporations and their ad agencies for non-traditional advertising campaign
• 2003 Association of National Advertisers: nominated for Nissan “Multicultural Campaign of the Year”
• 2001 EFFIE Award recipient Children’s Product Category: MindShare LA; Bandai America “Trendsetter” Advertising campaign
Associations
Fashion Marketing & Digital Media Group
Advertising Professional
Experiential Marketing
Luxury & Lifestyle Professionals
Media Professionals Worldwide
Music and Entertainment Professionals