Ralph Allora

Seattle, WA USA
Website: alloracomm.com
Contact

Professional Experience

Looking for high-quality brand messaging and sponsored content that truly resonates with your audience? Ralph Allora has done it all on behalf of acclaimed brands. His work has appeared in Architectural Digest, Advertising Age, Departures, Esquire, Forbes, Good Housekeeping, The Wall Street Journal, and more. He’s crafted compelling stories for brands including Acura, Brooks Brothers, Canon, Glenfiddich, Heineken Light, Infiniti, Land Rover, Michelin, Montblanc, NetJets and Toyota. He’s also the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for better sales communications.

Expertise

Copywriter
27 Years
Copy Editor
27 Years
Writer
27 Years

Specialty

Technology
27 Years
Travel
27 Years
Automotive
27 Years

Industries


Magazine - Large Consumer/National magazines
27 Years
Online/new media
20 Years
Advertising agency
5 Years

Total Media Industry Experience

27 Years

Media Client List (# assignments last 2 yrs)

WSJ Custom Studios (1-2), Meredith (10+)

Corporate Client List (# assignments last 2 yrs)

Whitepages.com (6-10), Corsis (3-5), Wunderman Thompson (1-2)

Other Work History

Author, Winning Sales Letters From Prospect to Close (McGraw-Hill); Co-founder, Co-Principal, TRAY Creative; Creative Services Director, Cargo Magazine, Conde Nast Publications; Group Marketing Director, Motor Trend and Automobile Magazine; Promotion Director, Esquire Magazine; Project Manager, Special Sections and Programs, Forbes Magazine; Senior Promotional Writer, U.S. News & World Report

Computer Skills

Word, Excel, PowerPoint, Mac Pages/Keynote, WordPress

References

Available upon request

Awards

At Automobile Magazine, oversaw development of Chrysler-sponsored promotion for college market, which won an International Automotive Media Award (Gold) for Best Multimedia Concept

Showcase

Sponsored Content

Using Teamwork To Turbocharge Sports And Fitness Tech
(Infiniti/Forbes 9/1/2017)
Leading The New Class Of Fitness Entrepreneurs
(Infiniti/Forbes 9/1/2017)
Enlighten Up
(Heineken Light/Esquire 8/17/2017)
The Amalfi Coast
(Peroni/DETAILS 8/17/2017)
The Future of Business Travel
(NetJets/WSJ Custom Studios 8/17/2017)
Analyze This or That
(Toyota/WSJ Custom Studios 8/17/2017)
A Stunning Reinvention
(Palace Hotel Tokyo/Departures 8/17/2017)
Employee Benefits Get a Travel Upgrade
(WSJ Custom Studios 3/27/2019)
The Evolution of Professional Networking
(WSJ Custom Studios 3/27/2019)
The Intelligent Business
(SAP Concur / Wall Street Journal Custom Studios 2/8/2019)