Susan McDaniel

Lexington, KY USA
Website: http://
Contact

Professional Experience

Got a daily to-do list at least a decade long? An inbox jammed with e-mails that need answers, and a stack of stories to work through? Not to mention your treasure trove of story ideas that would delight your readers if you could just find the right person to write them. I can take some of that off your hands. You work on your to-do list and the e-mails. Ill mine that treasure trove and deliver engaging, audience-oriented copy thats on time and out of the ordinary. Thats my specialty. Im a seasoned, versatile general-assignment freelancer and award-winning copywriter. The secret to my success? I listen to the reading public. Heres what Im hearing: "Dont pussyfoot around. Get to the point and make it interesting, something weve never seen before, or were moving on." Aye-aye. Thats the directive playing at the back of my mind when Im producing your stories find the newest angles, the freshest ideas and deliver them in a way that keeps that audience intrigued to the end.

Expertise

Editor
9 Years
Promotions
15 Years
Writer
12 Years

Specialty

Business (general)
9 Years
Lifestyle
15 Years
Other, Specify
9 Years

Industries


Magazine - Trade magazines/publications (B2B)
12 Years
Marketing (in-house) - Small to mid-sized corp. cl
15 Years
PR (in-house) - Small to mid-sized corp. clients
12 Years

Total Media Industry Experience

15 Years

Media Client List (# assignments last 2 yrs)

Knight-Ridder Newspapers (10+), Cooking Light Magazine (3-5), Natural Health Magazine (1-2), Imbibe Magazine (1-2)

Corporate Client List (# assignments last 2 yrs)

Alltech Biotechnology (10+), Host Communications (10+), International Spa Association (3-5), International Coaches Federation (1-2)

Other Work History

Editor, Promotions Dept., Lexington Herald-Leader Asst. Dir. of Communications, Host Communications Marketing Director, National Tour Association Public Relations Manager, Alltech Biotechnology

Foreign Language Skills

Some German

Computer Skills

Word, Quark, some PhotoShop. Mac OS X+, Adobe Creative Suite

Equipment

laptop, audio recorder, digital camera, video camera

References

Lisa Simon, president, NTA 859-351-0805 Kelly Welker, graphics manager, Alltech Biotechnology, 859-887-3257 Catherine Prather, vice president, communications, National Tour Association, 859-226-4264

Awards

2001 Addy

Showcase

promotional material

Addy-winning brochure
(ActionsSpeak 5/25/2001)
The client wanted a piece that would introduce his management consulting firm and show how his approach was different from other firms. I suggested we present it as a story - how employees and management feel before and after using his service. This brochure won a silver Addy award.

Writing Samples

Branding article
(Pulse, the magazine of the International Spa Association 11/1/2005)
This article is the first of a three-article series on branding for small businesses.
No More Excuses
(Knight-Ridder 12/12/2003)
This is a 16-page section I wrote on financial planning.