Professional Experience
Looking for high-quality brand messaging and sponsored content that truly resonates with your audience? Ralph Allora has done it all on behalf of acclaimed brands. His work has appeared in Architectural Digest, Advertising Age, Departures, Esquire, Forbes, The Wall Street Journal, and more. He’s crafted compelling stories for brands including Acura, Brooks Brothers, Canon, Heineken Light, Infiniti, Land Rover, Michelin, Montblanc, NetJets and Toyota. He’s also the author of Winning Sales Letters From Prospect to Close (McGraw-Hill), a practical guide for better sales communications.
Expertise
- Copywriter 30 Years
- Copy Editor 30 Years
- Writer 30 Years
Specialty
- Technology 30 Years
- Travel 30 Years
- Automotive 30 Years
Industries
- Magazine - Large Consumer/National magazines 30 Years
- Online/new media 23 Years
- Advertising agency 5 Years
Media Client List (# Assignments Last 2 Yrs)
- Wall Street Journal(6-10)
- Meredith(10+)
Corporate Client List (# Assignments Last 2 Yrs)
- Wunderman Thompson(1-2)
- Kinzie Marketing(10+)
Other work history
Author, Winning Sales Letters From Prospect to Close (McGraw-Hill); Co-founder, Co-Principal, TRAY Creative; Creative Services Director, Cargo Magazine, Conde Nast Publications; Group Marketing Director, Motor Trend and Automobile Magazine; Promotion Director, Esquire Magazine; Project Manager, Special Sections and Programs, Forbes Magazine; Senior Promotional Writer, U.S. News & World Report
Computer skills
Word, Excel, PowerPoint, Mac Pages/Keynote, WordPress
References
Available upon request
Awards
At Automobile Magazine, oversaw development of Chrysler-sponsored promotion for college market, which won an International Automotive Media Award (Gold) for Best Multimedia Concept
Sponsored Content
Hyundai: Inside Hyundai's EV Strategy to Electrify America
(Custom Content from WSJ 10/3/2024)
Amer Sports: Meet the Company That Equips the Sporting Life
(Custom Content from WSJ 10/3/2024)
MVMT: How a Disruptive Watch Brand Is Building Its Own Legacy
(Custom Content from WSJ 10/3/2024)
Visit Seattle: How a New Class of Innovators Is Reshaping Seattle
(Custom Content from WSJ 10/3/2024)
Sponsored by Infiniti: Using Teamwork To Turbocharge Sports And Fitness Tech
(Infiniti/Forbes 9/1/2017)
Sponsored by Infiniti: Leading The New Class Of Fitness Entrepreneurs
(Infiniti/Forbes 9/1/2017)
VW: #DriveBigger - The Tiny Home Movement
(Volkswagen 10/3/2024)
VW: IQ.DRIVE
(Volkswagen 10/3/2024)
VW: Winter Driving Tips with Tanner Faust
(Volkswagen 10/3/2024)
VW: Why Switch to an Electric Vehicle?
(Volkswagen 10/3/2024)
NetJets: The Future of Business Travel
(NetJets/WSJ Custom Studios 8/17/2017)
IHG: Employee Benefits Get a Travel Upgrade
(WSJ Custom Studios 3/27/2019)
IHG: The Evolution of Professional Networking
(WSJ Custom Studios 3/27/2019)
SAP Concur: The Intelligent Business
(SAP Concur / Wall Street Journal Custom Studios 2/8/2019)
Sponsored by Peroni: The Amalfi Coast
(Peroni/DETAILS 8/17/2017)
Palace Hotel Tokyo: A Stunning Reinvention
(Palace Hotel Tokyo/Departures 8/17/2017)
Toyota: Analyze This or That
(Toyota/WSJ Custom Studios 8/17/2017)
Heineken Light: Enlighten Up
(Heineken Light/Esquire 8/17/2017)