Susan Masaracchia-Roberts
Vernon Hills, IL USA
30 Years Experience
Professional Experience
With a background in writing and public relations, I have written hundreds of newspaper features and industry pieces covering a variety of topics from the homeless in Chicago's suburbs to health care journal summaries, including marketing communications materials and web copy.
Expertise
- Editor 6 Years
- Reporter 20 Years
- Writer 20 Years
Specialty
- Health 31 Years
- Consumer Products 15 Years
- Medicine 31 Years
Industries
- Magazine - Trade magazines/publications (B2B) 10 Years
- Newspaper - Local/Regional 36 Years
- PR (in-house) - Small to mid-sized corp. clients 20 Years
Media Client List (# Assignments Last 2 Yrs)
- RetailerNOW Magazine(10+)
- Lake County Journal(6-10)
Corporate Client List (# Assignments Last 2 Yrs)
- American College of Chest Physicians(10+)
- Chair Dancing International(3-5)
- ACCO USA(3-5)
- MRWHealth Resource Library at Highland Park Hospit(10+)
- Allergy & Asthma Associates(10+)
Other work history
American College of Chest Physicians, College of American Pathologists, Quill/Staples; freelancer for Chicago Tribune, Daily Herald, Pioneer Press, Business Ledger and other papers; positions at hospitals, a park district, a hospice and an integrated marketing communications firm
Technical skills
n/a
Foreign Language Skills
n/a
Unions
n/a
Computer skills
Microsoft office suite like Word, Excel; Word Perfect, PageMaker, Constant Contact, Act!, Publisher, Google
Equipment
Can use a Mac and have a PC, an audio recorder and a digital camera
Work permits & visas
n/a
References
upon request
Associations
Publicity Club of Chicago, Midwest Writers Association, National Association of Professional Women
Feature writing samples
What is AR Anyway
(RetailerNOW 1/14/2014)
To keep pace with consumer interests,with the help of current technology, augmented reality is an attempt by retailers to help consumers choose products in a different, user-friendly way.
Be in the Know: How the Affordable Care Act Impacts You
(RetailerNOW 7/14/2013)
As it was being written, this article reflects the impact the Affordable Care Act would most likely have on retail employers.
Two Stores - One Roof
(RetailerNOW 9/1/2014)
Some retailers are attracting traffic by incorporating an additional business within their confines. This article shows how two furniture stores are offering unique traffic builders -- one including a bar and another a book store.
From Disgrace and Honkey Tonk to Vibrant Commercial Hubs
(NorthShore Living Magazine 9/2/2013)
Before becoming a quaint European-style marketplace, Lake Forest's Market Square resembled an old West mining town. The North Shore's now affluent Plaza del Lago had a much shadier past as a lawless place for visitors to have fun - no holds barred. They are the first of America's shopping centers.
Hidden Homeless
(Chicago Tribune 7/5/1992)
Few would ever guess that homelessness abounds in Chicago's affluent norhtern suburbs, however there is a growing population among the vast wealth that exists in that area.
Scouting's Wood Badge Leadership Training Is Key to Life Success
(Triblocal - Chicago Tribune 3/28/2011)
As part of their journey from average to great, more than 80 adult volunteer leaders from the Northeast Illinois Council of the Boy Scouts of America attended a local recent Wood Badge ceremony. One of the Boy Scout edicts for the 21st century is to obtain an education. Wood Badge leadership training uses corporate-style leadership theories and applies them to the methods of Scouting.
Rally Calls Upon Community to End Gang Violence
(Lake County Journal 2/20/2013)
Former gang-bangers and felons work with the community to diffuse gang violence. A community rally shows community how this group, CeaseFire, can help them accomplish their goal.
Gurnee event speakers offer women advice on buying, repairing car
(Lake County Journal 11/2/2012)
Women-focused Web sites provide mostly fashion and beauty advice, but nothing about caring for their cars. This event provided solid information for women on how to choose a car, take care of it, and buy insurance wisely, as well as provide local and national resources for their information.
Gentleman Farms of the North Shore
(NorthShore Living Magazine 6/2/2013)
While many North Shore residents pass these historic family farms, most may not know of the history they hold - from a farm founded by the creator of Chicago's "L" system and others, Elawa, Hawthorn Mellody and Wagner Farms have their own tales.
Highwood's Legacy of Opera
(NorthShore Living Magazine 11/10/2013)
With its proud Italian workman background, few know the tale of how opera jump started opera in Chicago.
Corporate newsletters
There Are No More Lucy Carmichaels in Today's Offices
(Quill/Staples 4/17/2006)
The Lucille Ball characterization of an administrative assistant flies in the face today's office needs and realities. The article was written for PenPal, the newsletter the company publishes for its customers - office administrators and professionals - in honor of national administrative professionals week.
Are You Ready for COPD Awareness
(American College of Chest Physicians 11/1/2011)
This newsletter is sent to health health care professionals quarterly to help them appropriately identify and treat COPD. The articles I wrote are examples of how the COPD alliance of medical professionals helps colleagues work together to more effectively provide effective care to patients and help others avoid acquiring COPD.