Tess Forte

Chocolate Milk, 6 Deliciously Unexpected Ways

(TruMoo/Real Simple 2/8/2016)

Native slideshow showcasing fun recipes using chocolate milk. The recipes were written by participating bloggers in Real Simple\'s A-List Network-- this piece tied it all together and provided a drive to the individual blogs.

5 Clever Ways to Teach Your Kids Good Habits

(Sonicare/POPSUGAR 9/2/2014)

How to outsmart your kid into having good manners, proper hygiene, money management skills, and more.

Live in Slim This Fall: 6 Days, 6 Ways

(Not Your Daughter's Jeans/oprah.com 9/4/2015)

How to wear Not Your Daughter's Jeans Fall selections every day of the week.

A Fresh Spin on Game Day

(Marzetti/CookingLight.com 12/1/2015)

Part of Cooking Light and Marzetti's Farm to Fork produce guide, this article offers creative Game Day tips, including how to make veggies the party MVP.

How to Stay Sparkling During the Holiday Season

(Hypnotiq/POPSUGAR 12/1/2013)

Online blog post-style advertorial touting Hypnotiq's "sparkling" message by offering users fashion and beauty tips to stay sparkling during the holiday season.

Refresh Your Home and Your Routine for Spring

(IKEA/oprah.com 4/5/2015)

Slideshow of ideas for giving your home and your routine a refresh for the spring season.

Wake Up Your Bedroom with IKEA

(IKEA/oprah.com 4/6/2015)

How to create a bedroom environment that balances morning get-up-and-go inspiration with a relaxing evening atmosphere.

How to Get a Head-turning Smile in 2 Days

(Crest 3D/POPSUGAR 1/15/2013)

Post for BellaSugar promoting the incredible 2-day "weekend" turnaround of Crest 3D White family of products.

Pack in the Fun with These Kiddie Lunch Ideas

(GoGo Squeez/POPSUGAR 1/13/2014)

Blog-style advertorial with easy, fun lunch-packing tips for Mom.

6 Back-to-School Fashion Rules Every Mom Should Follow

(Boden/POPSUGAR 9/1/2014)

Native advertising post offering back-to-school clothes shopping advice for Moms, based on mini Boden's website.

How to Make Holiday Travelers Feel Right at Home

(IKEA/oprah.com 12/19/2014)

Online slideshow with advice for making your home guest-ready for the holidays using products from IKEA.

POPSUGAR and Glidden Paint: Couture Meets Casa Series

(Glidden Paint/POPSUGAR 9/30/2013)

Created "Couture Meets Casa" name as well as (5) posts about how to incorporate the latest runway trends into your home decor.

Streamline Laundry Day Checklist

(P&G/RealSimple.com 5/1/2013)

Online advertorial playing off of RealSimple.com users' love of checklists-- this one promotes P&G laundry products among other troubleshooting laundry solutions.

Fall Fashion Pinterest Challenge

(Renuzit/POPSUGAR 8/20/2012)

Blog-style advertorial post for BellaSugar promoting a Pinterest contest, sponsored by Renuzit.

Holiday Wrap-Up: Great Gifts for Guys

(Gillette/POPSUGAR 11/25/2012)

Holiday gift guide for Gillette that appeared on Bella Sugar. For features such as these, I usually act as "editor" as well as writer, and choose the gift suggestions myself based on current trends.

Put Your Best Workout Face Forward

(Abreva/POPSUGAR 11/25/2012)

Part of a series of advertorials for FitSugar and BellaSugar, sponsored by Abreva, with editorial-style tips on dressing for your body type or concealing problem areas at the gym.

Slip into Something More Couture with Juicy

(Juicy Couture/POPSUGAR 8/24/2012)

Blog-style advertorial post for BellaSugar promoting Juicy Couture's new line of jeans.

Summer Survival Guide: College Edition

(Tampax/POPSUGAR 6/1/2013)

Advertorial post for Tampax, geared towards college students, with spotlight activity ideas for summer.

What to Wear for a Red-Hot Date Night

(Red Bull/POPSUGAR 5/1/2013)

Advertorial post for Red Bull integrating their new "Red" flavor with date-night style. Part 2 of a 3-part series.

Homemade Italian (with Help) Recipe Gallery

(NY Bakery/MyRecipes.com 11/15/2015)

Recipe gallery highlighting classic Italian dishes perfect for your next family dinner.

Sizzlin' Styles for Every Summer Occasion

(Macy's/POPSUGAR 4/30/2013)

1 of 2 advertorial posts promoting the latest summer trends from Macy's Impulse line to match every occasion.

Seeing Red? It Could Be Rosacea

(Mirvaso/POPSUGAR 7/22/2014)

Native content combining facts about Rosacea with helpful beauty tips and solutions, like prescription Mirvaso.

1 Display Board, 3 Rainy Day Projects

(Elmers/Real Simple 3/27/2017)

Advertorial in Real Simple's April 2017 issue promoting Elmers crafting supplies you can get at Target.

Take a Stand/Sole Solution

(Amope/Marie Claire 4/1/2017)

Created a two-page spread (ad and advertorial) with the Integrated Media team aligning Amope gel insoles messaging with spring shoe and nail trends.

A Match Made in Spring

(Chinet/Real Simple 4/1/2017)

Advertorial for Chinet disposable tableware; like all great spring pairings, Chinet goes perfectly together at your most memorable get-togethers.

Tomorrow Meets Timeless

(LG Appliances/Elle Decor 9/24/2016)

One of three customized pieces offering Nate Berkus' expert tips for a forever kitchen. Versions in slightly different voices went in HGTV and Veranda magazines.

Your Best Defense Against a Sweaty Summer

(Tide/Health 7/1/2016)

Advertorial promoting the Tide Odor Defense line of products as a key component to all your outdoor family activities.

Viva Mother's Day

(Bertolli/Entertainment Weekly 5/12/2015)

Conducted a telephone interview with celebrity chef and reality show contestant/judge Antonia Lofaso (Top Chef); this served as the basis for a Q&A promoting Bertolli sauces around Mother's Day.

Smart Ways to Take Back Your Day

(Clinique/Real Simple 2/19/2016)

Advertorial aligning Clinique's newest multi-tasking product with Real Simple's multi-tasking reader.

Indoor Ideas for the Outdoor Hostess

(Shaw Floors/Southern Living 6/1/2016)

In-book advertorial with tips for keeping a seamless indoor-outdoor party flow, integrating Shaw Floors.

What's Your Flu IQ

(Tamiflu/Southern Living 2/1/2016)

I suggested the interactive quiz concept for this non-branded advertorial promoting flu prevention tips.

Notes From the Clever Canine: Helpful Info for Pet-Friendly Vacations

(NexGard/Southern Living 5/1/2014)

Advertorial for NexGard promoting dog-friendly vacations across the South from the point-of-view of the "Clever Canine."

Tire-Buying Guide: Part 3

(Goodyear/Real Simple 7/1/2013)

Part three in an in-book advertorial series for Goodyear Tires. This month's focus: Care & Maintenance.

The Bright Side of Winter Skin Care

(Suave Professionals/All You 2/1/2014)

Advertorial promoting Suave Professionals products with testimonials from All You readers.

Work Your Style MMOJO

(Minute Maid/In Style 4/22/2011)

Full page advertorial integrating Minute Maid's new "MMOJO" campaign with summer's hottest fashion and beauty trends.

DIY 123

(Devine Color for Target/Real Simple 5/1/2014)

Instant, colorful upgrades for your home using Devine Color for Target.

5 Ways to Get Radiant Summer Skin

(Neutrogena/Real Simple 7/1/2013)

In-book advertorial aligning Neutrogena's sun care and protection products with Real Simple messaging.

Cooking 1-2-3

(Land-O-Lakes/Food Network Magazine 8/15/2012)

Part of Food Network Magazine's ongoing 1-2-3 advertorial booklet series, this time promoting Land O Lakes Butter.

A New Twist on Family Time

(XBox Kinect/Real Simple 3/1/2011)

Print advertorial for Real Simple magazine showcasing new XBox Kinect as the solution for family entertainment every night of the week.

Summer USA Guide

(USA Network/Entertainment Weekly 5/30/2011)

The ultimate summer fun guide to 10 top U.S. cities, with categories including Family Friendly, Outdoor Fun, and Food & Drink. I was responsible for category concepts, all research, and writing.

What Makes Stars So Alluring?

(Minute Maid/Entertainment Weekly 6/1/2011)

1/3-page advertorial tweaking the messaging from Minute Maid's May In Style advertorial to fit the Entertainment Weekly brand.

The Art of Summer Entertaining

(Buitoni/Food Network Magazine 5/15/2012)

Peel-away unit (advertorial copy beneath editorial) followed by spread advertorial promoting Buitoni as the solution for your summer entertaining menu. Note page one is a placeholder for the edit that was tk.

Cocktails 1-2-3

(Dekuyper Cordials/Food Network Magazine 6/1/2012)

Part of Food Network Magazine's ongoing 1-2-3 advertorial booklet series, this time promoting Dekuyper Cordials for your summer cocktails.

And to All a Good Bite

(MyRecipes.com/Time Inc. Publications 11/1/2010)

Ad promoting MyRecipes.com for the holidays.

Happy Mother's Day from Cozi

(Cozi/Various Time Inc. Publications 3/1/2015)

"Emotional" Mother's Day ad promoting Cozi as the must-have app for families.

Print Ad Drive to Social Media Outlets

(Southern Living 2/19/2016)

Print ads to run in Southern Living driving readers to connect with the brand via their social media channels.

One Family. One Calendar.

(COZI/Time Inc. Magazines 8/15/2014)

Ad promoting the many benefits of the Cozi app to today's busy families.

"Beautifully" Real Simple Re-branding Campaign

(Real Simple 9/1/2013)

Worked closely with Real Simple Creative Studio Director and VP Marketing on a series of ads to revitalize the Real Simple brand-- still solutions-oriented, but with a more "beautiful" aspirational tone.

Prepare to Be Floored

(Real Simple Products/Real Simple 10/1/2010)

One-page ad promoting Real Simple for Bed Bath and Beyond products, available at BBB.

"Hello, Sunshine" Bed, Bath and Beyond for Real Simple

(Bed Bath & Beyond/Real Simple 5/25/2013)

Ad for new line of Real Simple Dinnerware, available exclusively at Bed Bath & Beyond.

Ready, Set, Shop

(Various/All You 11/1/2013)

Invite to ALL YOU advertising partners and clients inviting them to a pre-Black Friday shopping event. I also named the event.

Are You Ready for Some Tailgating?

(Smirnoff Ice/POPSUGAR 9/2/2014)

Post inviting POPSUGAR users to a NYC tailgate-with-a-twist, sponsored by Smirnoff Ice.

Lancome Invite/Tip Card

(Lancome/Real Simple 2/15/2009)

Mock up for a Lancome counter card that will encourage shoppers to make an appointment for a Real Simple experience at Lancome this Fall. The piece would also serve as a tip card for shoppers to use at their actual appointment.

Healthier Skin Is Coming to a City Near You

(simple skincare/POPSUGAR 6/23/2014)

Series of emails promoting simple skincare events in multiple cities, featuring targeted skincare facts based on each city.

Fashion Show Script: Jockey Event at Macy's

(Real Simple 3/1/2006)

Script focused on choosing the right undergarments. Real Simple's Merchandising Manager presented this speech at the Jockey Event at Macy's Atlanta, and used it to voice over the fashion show.

Accessoiree Ad

(In Style 8/1/2007)

Advertisement for annual "Accessoiree" that appeared in In Style magazine's September 2007 issue and on instyleinsider.com.

98point6 Website

(98point6)

Work with Chief Marketing Officer and Director of Branding to strategize, develop, and update messaging; responsible for all copywriting, proofing, and editing.

Sladen Feinstein Integrated Lighting Design Website

(Chart + Foster Co. Brand Consultancy)

Worked closely with team to conceptualize and write copy for entire website relaunch.

GLAAD Media Institute

(GLAAD)

All positioning language and messaging for the GLAAD Media Institute tab on the GLAAD website.

COVID-19 Resource Center

(98point6)

Strategy, copywriting and continuous updating in liaise with physicians to provide the latest trusted information and guidance around COVID-19.

Antibiotic Stewardship Page

(98point6)

Web page educating patients about the dangers of antibiotic overuse and the 98point6 commitment to keeping medicine effective for everyone.

The Wiese Company Website

(Chart + Foster Co. Brand Consultancy 8/7/2021)

Worked with team to conceptualize and write copy for website relaunch.

The School Year Is Long; The Path to Virtual Care Is Short

(98point6 for Banner/Aetna)

Mailer for Banner/Aetna members about their virtual care benefit through 98point6. This was a back-to-school effort showcasing all the ways primary care on-demand can make parents' lives easier. Conceptualized the child's board game idea in addition to writing copy.

What's Hot Now at Lancome

(Lancome/Real Simple 2/15/2009)

Mock-up for a direct mail piece promoting Lancome's Fall must have's while driving consumers to a Real Simple Experience at the Lancome beauty counter this fall.

Escape the Everyday with Nautica

(Nautica/Real Simple 12/1/2010)

Mailer for Nautica home holiday promotion, sponsored by Real Simple magazine.

Little Problems, Big Problems

(98point6 8/7/2021)

Postcard mailer promoting 98point6 virtual care to parents.

Travel + Leisure Players Club Mailer

(American Express Publishing 5/15/2006)

Page from a direct mail piece that went out to Travel + Leisure Players Club members, promoting the summer's hottest tropical golf vacation packages.

A New Reason to Say 'Cheese' at Your Next Cookout

(Sargento/Cooking Light 5/26/2016)

Memorial Day-themed post promoting Sargento's "45 Reasons to Love Ultra Thin Slices" messaging with a Cooking Light turkey burger recipe.

Go Mano a Mano with a Weekly Family Cookoff

(Manwich/MyRecipes.com 11/15/2015)

Sponsored post for MyRecipes.com's "Taste This" blog with a fun suggestion for making the most of Manwich's "Messy Monday" theme.

Salad Days

(Panera/Cooking Light 7/13/2015)

Blog post featuring tips on how to get the most out of your salad, incorporating Panera's new "clean" menu offerings.

Ham It Up with These Food-Truck Style Lunch Ideas

(Hillshire Farms/MyRecipes.com 8/24/2015)

Blog post promoting Hillshire Farms' sandwich ideas and their summer food truck.

Southern Living 50th Anniversary Issue

(Southern Living 10/23/2015)

Email blast to advertisers inviting them to be a part of Southern Living's 50th anniversary issue.

Real Simple Shop at Wayfair.com

(Real Simple/Trade 8/1/2014)

E-blast touting Real Simple's new partnership with Wayfair.com.

In Style Home E-mail Blast

(In Style 6/29/2006)

Email blast sent to prospective advertisers promoting In Style Magazine's twice-yearly Home issue.

"In Case You Missed It"

(Various/Entertainment Weekly 8/15/2010)

Monthly newsletter to clients from Entertainment Weekly's publisher, talking about the hottest trends this month in the digital world.

iVillage Q4 E-mail Blast

(All advertisers/iVillage.com 12/1/2008)

E-mail Blast sent to iVillage advertisers to encourage them to buy up inventory in Q4.

Winter 2021 Healthch@t Newsletter

(98point6)

Responsible for conceptualizing and writing quarterly newsletter to 98point6 members. Work with physicians to brainstorm, create, and write content.

Yager Esthetics yInsider February 2017 Newsletter

(Yager Esthetics/yInsider monthly newsletter 2/1/2017)

Newsletter for Yager Esthetics in New York City. In addition to naming the newsletter, I am responsible for content ideation and creation on a monthly basis with assist from office staff and Dr. Yager.

98point6 Style Cheat Sheet

(98point6)

Condensed version of Style Guide I created and continuously update.

Creative and Marketing Department Style Guide

(TV Guide Marketing and Ad Sales 1/15/2004)

The first of many style guides I have created and/or collaborated on, with the goal of promoting consistency, clarity, and grammar correctness across creative, ad sales, and marketing departments.

Yager Esthetics October Promotion

(Yager Esthetics/in-office signage 10/1/2016)

In-office signage for October promotion at Yager Esthetics Cosmetic Surgery Center and Medispa in NYC.

Yager Esthetics February Promotion

(Yager Esthetics/in-office signage 2/1/2017)

In-office signage and email blast for February laser promotion at NYC cosmetic surgery center/medispa.

Good Night, Sleep Right

(IKEA/oprah.com 8/29/2015)

To meet IKEA's objective of showcasing their variety of sleep solutions, I came up with the concept of a choose your adventure-style infographic/game. Thanks to some great collaboration with a talented designer, client and agency were thrilled with the results!

Go for the Goal

(Prudential/oprah.com 9/1/2015)

Oprah's audience loves hands-on accessible tools for self-improvement. This is an example of one of several I have helped the marketing group create to align a brand with positive self-change.

Have No Fear, We've Got Everything You Need to Know Right Here

(98point6)

Fact sheet written for kids at the start of the COVID-19 pandemic

Building a Healthy Offensive

(98point6)

One-sheeter to 98point6 members about building immunity.

We All Have Our Reasons for Putting Off that Visit to the Doctor

(98point6)

One-sheeter in conjunction with our "No Excuses" campaign (see Marketing Campaigns section) presenting 98point6 as an easy way to get care, especially during the pandemic.

Eileen Fisher Event Tip Card

(Eileen Fisher/Real Simple 1/1/2017)

Tip card with takeaways about how to get dressed quickly and easily in the morning, incorporating styles from Eileen Fisher.

"30 Days of Holiday .Gifs"

(Macy's/POPSUGAR 12/1/2014)

Holiday calendar focusing on Macy's looks for every day of December.

May Is Mental Health Awareness Month

(98point6)

Sales enablement one-pager around 98point6 behavioral health virtual care option.

Real Simple Home Category Sell Piece

(Real Simple/NA 1/1/2017)

"A 'Pretty Smart' Way to Extend Your Message"

(Various/Real Simple 5/15/2013)

Sell sheet promoting new digital extensions of one of Real Simple's most popular in-book franchises.

COVID-19 Update: Top 3 Things to Know This Week

(98point6 8/7/2021)

Created and executed bi-weekly social series for 98point6, offering a timely topic, tip, and Q&A around COVID-19 concerns.

Valentine's Day Banner Ad

(Tiny Prints/RealSimple.com 2/19/2016)

Banner ad promoting Valentine's Day discount at TinyPrints.com.

"No Excuses" Campaign

(98point6 8/7/2021)

Conceptualized the "No Excuses" to get care concept around the marketing manager's Q1 campaign objective. Responsible for creative direction and copywriting of associated collateral including a flyer, mailer, postcard, digital and banner ads, and email copy.

Real Simple Holiday Card

(Real Simple/NA 12/15/2016)

Two versions of holiday card sent to advertisers from Real Simple; one with a gift, one without a gift.

Holiday E-card

(OwnEnergy 12/15/2008)

Holiday e-greeting card from OwnEnergy, a renewable energy developer, marrying their mission with the spirit of the season. Card went to their entire mailing list including current and potential clients.

The GLAAD Media Institute

(GLAAD 2/5/2018)

This is just an online sampling of a 22-page Case for Support booklet created to generate awareness and fundraising for the GLAAD Media Institute.

Choose Your Florida Adventure

(Visit Florida/Southern Living 2/19/2016)

Over the past three years, I\'ve written multiple travel sections for Southern Living, many with the same advertisers. One of the challenges is keeping it fresh, which is why I had fun making this a \"Choose Your Adventure\"-style section, promoting the same locale in a fun new way. This is just page one due to space constraints-- entire sample available upon request.

"Enter for a Chance to Be the New Face of Hawaiian Tropic"

(Hawaiian Tropic/POPSUGAR 5/7/2013)

Advertorial post driving users to Hawaiian Tropic's Facebook page where they can enter to be the new spokesmodel for the brand.

"Winter Essentials Contest"

(Crest 3D/POPSUGAR 1/31/2013)

Contest for Crest 3D Whitestrips that included tips to brighten your winter style.

"The TV Listings Business: It's Time to Think Outside the Book"

(TV Guide/Editor & Publisher 2/1/2008)

Advertorial discussing the challenges newspapers face in keeping their Sunday supplement; promotes a new solution from TV Guide. The advertorial ran against TV Guide ads that I concepted/wrote, available upon request.

Radio City Christmas Spectacular Souvenir Program

(Radio City Music Hall/Madison Square Garden Entertainment 10/1/2014)

Worked closely with the creative team on the production of this year's souvenir program for the Christmas Spectacular. Streamlined existing copy and crafted original copy for new scenes added to the 2014 show, such as "Rag Doll."

Radio City Spring Spectacular Souvenir Program

(Radio City Music Hall/Madison Square Garden Entertainment 4/1/2015)

Souvenir program for the premier season of the Radio City Spring Spectacular, starring the world-famous Rockettes as well as celebrities such as Whoopi Goldberg and Derek Hough. Copy included welcome letter, bios of the cast and creative team, and a scene-by-scene guide to the entire show.

Letter from the Group Publisher

(In Style Your Look 8/1/2007)

Letter congratulating the winners of the In Style Your Look "Most Wanted" award at the NACDS Marketplace convention. NOTE: Due to space constraints on mediabistro.com this is not the final designed file-- the copy, however, is final.

Blogger Participation Email

(Luvo/Cooking Light 5/1/2015)

Letter from Cooking Light to their Bloggers Connection, gauging interest on doing a blog post on behalf of Luvo.

Letter from the General Manager

(ESPN The Magazine 6/1/2006)

Letter from ESPN The Magazine's General Manager to readers and advertisers acknowledging their 2006 National Magazine Award win.

TV Just Got More Social: Pub Letter

(Entertainment Weekly 10/15/2011)

Pub letter introducing new publisher, announcing EW's new social viewing platform, and thanking advertisers for their continued support.

Real Simple April E-blast

(Crate & Barrel/Real Simple 4/1/2013)

Added value email blast to consumers promoting Crate & Barrel's new "Clean Slate" line of products and an in-store event.

The Ultimate Holiday Gift Guide

(Target/iVillage 11/1/2009)

E-blast sent to iVillage subscribers promoting Target's Holiday Gift Guide.

Real Simple May E-blast

(FAGE/Real Simple 5/15/2013)

Email blast from Real Simple Promotions highlighting FAGE yogurt and the results of a recent contest featuring Bobby Flay.

Uniden Guardian

(Creative Bloom Design/Uniden 11/15/2011)

Wrote packaging for Uniden Guardian Complete Home Surveillance System.

New Organic Cat Food Branding

(Creative Bloom Design 3/1/2011)

Developed a name and tagline for a new brand of organic cat food. Studied competitive audit to gain understanding of market; brainstormed multiple names and tags before client settled on this final.

Renew/Subscribe for the Holidays - E-mail Campaigns

(Conde Nast/All Publications 11/1/2008)

"Renew" and "Subscribe" e-mails for more than 20 Conde Nast publications, as part of their holiday "free gift/subscription with purchase" effort. Worked closely with Consumer Marketing team to create a new, streamlined e-mail template that offered quick, impactful messaging. Five examples shown her

ReferAppointment Brochure to Car Dealerships

(ReferAppointment 3/15/2012)

Brochure to car dealerships explaining the ReferAppointment system, a web-based platform that allows satisfied customers to earn cash by referring contacts to their car dealership. This brochure explains the process and benefits to Dealers.

OwnEnergy Collateral

(OwnEnergy, Inc. 11/1/2009)

Marketing and sales support materials for OwnEnergy, Inc, which can be downloaded here. I was responsible for the BROCHURE, FAQ's and COMMUNITY WIND materials.

CVS Fall Beauty Solutions

(CVS/Real Simple 10/1/2010)

In-store handout offering tips and discounts on beauty products, sponsored by Real Simple.

What Does Your Fall Style Say About You?

(American Eagle/POPSUGAR 9/1/2014)

Quiz that breaks down American Eagle's Fall looks into style categories-- choose the items you love and determine your style personality!

Bright Ideas

(Various/Real Simple 10/1/2014)

Promotional/added value pages featuring prominent Real Simple advertisers.

"Rise and Shine"

(OxiClean/CookingLight.com 9/1/2014)

Content integration box that combines OxiClean's messaging with the Breakfast & Brunch recipe section on CookingLight.com.

"Savor More, Clean Less"

(OxiClean/CookingLight.com 9/1/2014)

Content integration box that combines OxiClean messaging with general Cooking Light messaging to appear run-of-site.

Three J Women's Loungewear Catalog

(threejnyc/threejnyc.com 10/15/2010)

Click on "Browse Our Catalog" in the upper right corner to review copy and captions for this fun and whimsical new line of women's loungewear.

Soulmate Campaign

(MTN Satellite Communications/Superyacht World 1/10/2012)

MTN's main message is how the company's people make the difference. I created a personals-ad concept and supportive copy for in-book and online ads that positioned MTN as a potential "soulmate" for clients.