Cheryl Overton

Brooklyn, NY USA
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Professional Experience

Cheryl Overton brings an extensive background in integrated marketing communications including global product communications, consumer insights and brand planning, entertainment, multicultural, consumer promotions, experiential, issues management, advocacy relations and cause marketing. She currently consults with marketing agencies and brands in the areas of strategic planning, consumer insights, ideation, program development and business development.

Expertise

Account manager
17 Years
Writer
17 Years
Social Media
5 Years

Specialty

Health
17 Years
Consumer Products
15 Years
Lifestyle
15 Years

Industries


PR (firm) - Fortune 1000 corp. clients
17 Years
Academia Teaching
5 Years
Advertising agency
5 Years

Total Media Industry Experience

17 Years

Media Client List (# assignments last 2 yrs)

NBC News (1-2)

Corporate Client List (# assignments last 2 yrs)

Ogilvy PR (10+), Weber Shandwick Worldwide (10+), Zeno Group (3-5)

Other Work History

Prior to starting her own consultancy, Cheryl held leadership positions at SparkPR, PMKBNC, UniWorld Group, Edelman and Ogilvy PR. She has provided senior strategic counsel and agency oversight for brands including Birds Eye Foods, Campbell Soup Company, Colgate, Dove (Unilever), Johnson & Johnson, Georgia-Pacific Corporation, Bristol-Myers Squibb, Barilla, Mary Kay, Starbucks, Target, Virgin Atlantic, American Express, Beiersdorf, Jenny Craig, UNICEF and Verizon Wireless.

Foreign Language Skills

Proficient in French and Italian

Computer Skills

Skilled in Microsoft Office Suite (Word, Powerpoint Excel) and Apple iWork Suite (Keynote, Pages, Numbers)

References

Furnished upon request

Awards

Cheryl is the recipient of the Silver Anvil, Gold Sabre, IPRA, PR Week, PRSA Big Apple “Best of the Best” and The Network Journal "Top 40 Under 40" awards. She is also a lecturer at New York University in its Master’s Program in Public Relations and Corporate Communications.