Alexandra Samuel

Vancouver, Canada
Website: http://alexandrasamuel.com
Contact

Professional Experience

A recognized technology and business writer with deep expertise on storytelling with data, I am a regular contributor to the Harvard Business Review and the Wall Street Journal, and a member of the Journal's Experts panel. I'm up for assignments that tackle the business, social, political or personal impact of technology and the Internet, whether you're looking for data journalism, traditional reporting, reviews, how-tos, opinion pieces or business reports. I am a Harvard-trained researcher with extensive experience developing data-driven stories and in-depth reports that make effective use of data visualization. My media stories get widely tweeted, blogged and shared online, and my data-driven reports like "From Social to Sale" and "Sharing is the New Buying" drive significant traffic and earned media. I am the author of "Work Smarter with Social Media" (Harvard Business Review Press, 2015). I am represented by the Lavin Agency as a speaker.

Expertise

Book Author
4 Years
Writer
19 Years
Other, Specify
20 Years

Specialty

Business (general)
10 Years
Family, Children & Teenagers
10 Years
Technology
19 Years

Industries


Academia Other
3 Years
Online/new media
14 Years
Marketing (in-house) - Fortune 1000 corp. clients
4 Years

Total Media Industry Experience

19 Years

Media Client List (# assignments last 2 yrs)

Wall Street Journal (3-5), Harvard Business Review (10+), The Toronto Star (1-2)

Corporate Client List (# assignments last 2 yrs)

Lavin Agency (10+), Vision Critical (10+)

Other Work History

Vice-President of Social Media, Vision Critical (2012-2015) Director, Social + Interactive Media Centre, Emily Carr University (2009-2012) Founder & CEO, Social Signal (one of the world's first social media agencies, founded 2005)

Foreign Language Skills

Strong French, some German and Spanish

Computer Skills

Data analysis & visualization Drupal and Wordpress development Development technical requirements and wireframes for social websites HTML and CSS Word, Excel, PPT Expert-level user of a wide range of online and desktop software tools (Evernote, Gmail, Skitch, Basecamp etc)

Equipment

Laptop, audio recorder, basic video camera (Flip/iPhone), Tableau

Work Permits & Visas

US & Canadian citizen

Awards

Webby nominee, ChangeEverything, 2008

Work Samples

Harvard Business Review

(Harvard Business Review 1/7/2013)
This feature for HBR's "Vision Statement" used data visualization to share insights from a report I authored based on the social media shopping habits of more than 90,000 consumers.
(Harvard Business Review 7/15/2010)
This defence of social media immersion is one of the most widely-tweeted blog posts on the Harvard Business Review site.
(Harvard Business Review 6/16/2011)
This post was the first critique of the social media response to Vancouver's 2010 hockey riots, and helped to catalyze an international debate over the role of social media in sanctioning criminal behavior. This post was extensively cited in international coverage of the issue, and I was widely interviewed on the subject in publications ranging from USA Today to the Guardian.
(Harvard Business Review 6/1/2015)
How do you beat digital distraction? In this story for the Harvard Business Review's print edition, I square off with psychologist Larry Rosen on the best way to conquer online overload.

Oprah.com

(Oprah.com 5/19/2010)
In a case of karmic retribution for dragging two strep-throated kids to a 6 am Apple Store line-up, my children took custody of our new iPads within about 24 hours. This piece shares the 5 questions you need to ask before letting your children get their sticky, dirty hands all over your shiny new tablet computer.
(Oprah.com 3/10/2010)
Advice on how to strengthen your marriage with digital tools, in a piece that marries personal reflection with practical tech tips.
(Oprah.com 6/16/2010)
These Father's Day suggestions included a mix of product reviews and ideas for fun family activities online, delivered with affectionate reflections on the dads in my own life.

The Atlantic

(TheAtlantic.com 2/14/2012)
The trick isn't to unplug from our devices -- it's to unplug from the distractions, information overload, and trash that make us unhappy. This article was featured in the anthology "The Atlantic's Best Technology Writing 2012"
(TheAtlantic.com 11/4/2015)
This data-driven story revealed the key divide among parents today: the divide between parents who enable their kids' tech use, those who limit tech, and those who actively mentor their kids online.

The Wall Street Journal

(The Wall Street Journal 4/2/2012)
Social media doesn't have to be yet another responsibility on an executive's already-crowded plate. These 6 strategies can turn social media into an asset that helps you cope more effectively with the rest of your responsibilities.
(The Wall Street Journal 4/19/2015)
This feature for the Wall Street Journal's Information Security report flagged a new kind of security threat: your kids. The story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.