Alexandra Samuel

Vancouver, Canada

Professional Experience

I'm a tech-savvy writer who regularly contributes to The Wall Street Journal, The Christian Science Monitor Passcode, JSTOR Daily and the Harvard Business Review. I write timely, engaging stories that draw on my expertise as a tech researcher and data analyst -- and my experience as a mother -- to cover topics like how businesses can tap customer data, why kids' screen time is a feminist issue, and how to reduce the burden of email. I'm brimming with story ideas, so editors turn to me for original approaches to a variety of subjects, written in a range of voices and formats, from narrative and humorous to scholarly and analytical. I'm up for a wide range of assignments, and write most frequently about technology, business, data and parenting. I also take on content marketing projects like corporate blogging gigs and major data-driven reports. Both my media stories and corporate work drive significant media attention and conversation -- and thanks to my social media expertise, plenty of sharing.


20 Years
20 Years
Technical Writer
12 Years


20 Years
Family, Children & Teenagers
10 Years
Business (general)
10 Years


Online/new media
18 Years
Newspaper - National
6 Years
Marketing (in-house) - Fortune 1000 corp. clients
4 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Wall Street Journal (10+), Harvard Business Review (10+), The Toronto Star (1-2), JSTOR Daily (6-10), Christian Science Monitor (3-5)

Corporate Client List (# assignments last 2 yrs)

Lavin Agency (10+), Vision Critical (10+)

Other Work History

Vice-President of Social Media, Vision Critical (2012-2015) Director, Social + Interactive Media Centre, Emily Carr University (2009-2012) Founder & CEO, Social Signal (one of the world's first social media agencies, founded 2005)

Foreign Language Skills

Strong French, some German and Spanish

Computer Skills

Data analysis & visualization with Tableau, and other tools Drupal and Wordpress development Development technical requirements and wireframes for social websites HTML and CSS Word, Excel, PPT Expert-level user of a wide range of online and desktop software tools (Evernote, Gmail, Skitch, Basecamp etc)


Laptop, audio recorder, basic video camera (Flip/iPhone), Tableau

Work Permits & Visas

US & Canadian citizen


Webby nominee, ChangeEverything, 2008

Work Samples

( 5/19/2010)
In a case of karmic retribution for dragging two strep-throated kids to a 6 am Apple Store line-up, my children took custody of our new iPads within about 24 hours. This piece shares the 5 questions you need to ask before letting your children get their sticky, dirty hands all over your shiny new tablet computer.
( 3/10/2010)
Advice on how to strengthen your marriage with digital tools, in a piece that marries personal reflection with practical tech tips.
( 6/16/2010)
These Father's Day suggestions included a mix of product reviews and ideas for fun family activities online, delivered with affectionate reflections on the dads in my own life.

The Wall Street Journal

(The Wall Street Journal 4/19/2015)
This feature for the Wall Street Journal's Information Security report flagged a new kind of security threat: your kids. The story featured original data on the incidence and management of child security threats, based on a survey I developed, deployed and analyzed.
(The Wall Street Journal 5/1/2016)
Everybody wants to give their children the tools to be a success in life. But let’s think really big for a minute: How could you prepare a child to start the next billion-dollar tech company?
(The Wall Street Journal 4/2/2012)
Social media doesn't have to be yet another responsibility on an executive's already-crowded plate. These 6 strategies can turn social media into an asset that helps you cope more effectively with the rest of your responsibilities.

The Harvard Business Review

(Harvard Business Review 6/16/2011)
This post was the first critique of the social media response to Vancouver's 2010 hockey riots, and helped to catalyze an international debate over the role of social media in sanctioning criminal behavior. This post was extensively cited in international coverage of the issue, and I was widely interviewed on the subject in publications ranging from USA Today to the Guardian.
(Harvard Business Review 1/7/2013)
This feature for HBR's "Vision Statement" used data visualization to share insights from a report I authored based on the social media shopping habits of more than 90,000 consumers.
(Harvard Business Review 7/15/2010)
This defence of social media immersion is one of the most widely-tweeted blog posts on the Harvard Business Review site.
(Harvard Business Review 6/1/2015)
How do you beat digital distraction? In this story for the Harvard Business Review's print edition, I square off with psychologist Larry Rosen on the best way to conquer online overload.

The Atlantic

( 2/14/2012)
The trick isn't to unplug from our devices -- it's to unplug from the distractions, information overload, and trash that make us unhappy. This article was featured in the anthology "The Atlantic's Best Technology Writing 2012"
( 11/4/2015)
This data-driven story revealed the key divide among parents today: the divide between parents who enable their kids' tech use, those who limit tech, and those who actively mentor their kids online.