Dina Baird

Boulder and Ft. Collins, CO USA
Website: http://www.ifyoushouldgo.com
Contact

Professional Experience

Dina is an award winning marketing and sales professional with over fifteen years of experience in internet content and digital media. Her diverse background includes interactive and digital marketing, content product management, social media strategy, enterprise advertising, campaign management, direct response strategy, copywriting, and content management. She has managed a team of marketers responsible for content and logistics associated with sending over 10M emails a month. She is known for her skill in writing actionable copy that makes customers click and for the creation of sticky landing pages that inspire potential customers to become buyers. She's been told that her creativity combined with her analytical thought process are a rare combination that makes her an excellent marketer.

Expertise

Copywriter
15 Years
Writer
6 Years
Social Media
6 Years

Specialty

Lifestyle
4 Years
Technology
15 Years
Other, Specify
10 Years

Industries


Marketing (in-house) - Fortune 1000 corp. clients
12 Years
Online/new media
15 Years
Nonprofit
6 Years

Total Media Industry Experience

15 Years

Media Client List (# assignments last 2 yrs)

Penton Media, Dell, HP, Google, Citrix Online (10+), Media Bistro (1-2), Magnovo (1-2)

Corporate Client List (# assignments last 2 yrs)

Penton Media, Dell, HP, Microsoft (10+), Voyager Learning (3-5), Adoption Advocacy and Alternatives (3-5)

Other Work History

Director of Online Development - Created proprietary lead generation system for enterprise advertising clients including Microsoft, Google, HP, Apple, Dell, Boeing, Kraft Foods and more. Managed nine marketing staff and lead them to Markie award for Marketing Center of Excellence, 2010. On-line and Print Sales Manager, TechTarget 5 Years On-line Sales Manager, Penton Media 4 Years Acquisitions Editor, Duke Communications 2 Years

Technical Skills

Video scripting, Video recording (Camtasia), PowerPoint, GoToMeeting, Word, HTML(Dreamweaver), Social Media Analytics (Google Analytics), Twitter, Facebook, LinkedIn, Hubspot, Drupal, DNN, and more.

Foreign Language Skills

NA

Unions

None

Computer Skills

Word, Excel, Powerpoint, DreamWeaver, Adobe Illustrator, Photoshop, Premier Pro, Windows, Windows, Adobe InDesign, Smartsheets, and more.

Equipment

Dell PC, Sony Laptop, HP Photo Printer and Scanner, Ipad, Projector, Nikon D80 Digital Camera

Work Permits & Visas

NA

References

Please ask for list Tammy Brannen-Smith of Adoption Advocacy and Alternatives: tdessmith@yahoo.com

Awards

Markie Award for Marketing Excellence

Associations

Avante Guild and Rocky Mountain Fiction Writers

Work Samples

PowerPoint

(Will Provide Upon Request 6/1/2011)
Training slides I developed for entire sales force of over 200 sales reps across seventeen markets including healthy lifestyle, transportation and aviation, food, agriculture, and more. Clients included DuPont, GE, Microsoft, HP, Kraft Foods, Whole Foods, Dell, Boeing and more.
(5/3/2016)
Presentation includes video and animation so please ask to see

Writing Samples

(1/1/2014)
(Rocky Mountain Public Health Training Center 2/18/2016)
(SocialChorus 5/18/2015)
I translated data from survey outline and turned into ebook copy with supporting research. This is the raw copy before graphic elements were added.
(Magnovo 2/1/2015)
(Penton Media 5/3/2016)
Video script for educational marketing piece to send to advertisers/potential clients for social media product, eListening.
(Social Chorus 5/18/2015)
This is the final product with infographic and design elements added by client
(Windows IT Pro 5/3/2016)
Downloadable Media Kit

HTML Email Copy and Template

(Voyager Learning 4/30/2013)
This was part of a drip campaign to early education leaders, administrators, and educators. Achieved over a 20% open rate and over a 12% CTR.
(9/3/2009)
Written for the sales manager to send to her advertising list of 12,000 agency and enterprise advertisers in the IT industry. Some clients had HTML issues (size, etc.) so we had to keep it very simple to get it through their mail servers.

General

(Eloqua Markies Award 2/22/2015)
I made this PDF in InDesign to feature the Markie my team won when I was the marketing director for Penton in 2010.
(ECHO Colorado 2/18/2016)
I wrote the copy for this and created the brochure in InDesign CC.
(3R's Content Marketing 5/4/2015)
Infograph on the 5 Rules of B2B Content Engagement
(Penton Media 5/3/2016)
I developed the products to sell to our enterprise and small and medium business clientelle. I also wrote the marketing copy for the sales team to use in the field. I worked with my art department to design this into one sheet for a tool to use on the floor at a tradeshow.
(Windows IT Pro 5/3/2016)
I developed the social media product offerings featured in this sales sheet. I was asked by the sales team to put them all into a one sheet sales tool and this pdf is the result. I wrote the copy and worked with a designer to create the final product.
(ECHO Colorado 10/27/2015)
This is a website I built in Webpress. I wrote 90% of the content and built the pages and navigation menu.