After eight years at FORTUNE Small Business magazine, most recently as a senior editor, I went freelance in late 2007. At FSB, I was twice nominated for the National Magazine Award for my features and founded the magazine's business plan competition. My specialities: small business and careers. I write a column called David vs. Goliath for Fortune magazine and two columns on small business for Crain's New York Business.
I also do online editorial consulting. I ran FSB.com (part of CNNMoney.com) for four years, pushing its Google ranking for "small business" to #2, after the U.S. Small Business Administration. I do custom print and online publishing work, as well, and help clients write and edit blogs, business proposals, RFPs, white papers and books. I also do academic editing. References are available on request. For more info, please see elainepofeldt.com.
Content Editor (online)
Magazine - Large Consumer/National magazines
Newspaper - National
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
OPEN Forum (10+), Crain's New York Business (10+), Forbes (10+), Fortune.com (10+), Go (AirTran flight magazine) (6-10), CreditCards.com (6-10), CNBC (6-10), Money magazine (6-10), TheAtlantic.com (6-10), One + (for meetings profesionals) (6-10), RIABiz (3-5), BNET (3-5), CBS MoneyWatch.com (3-5), Marie Claire (1-2), Good Housekeeping (3-5), Inc. (3-5), Investing Answers (3-5), Minyanville (1-2), AOL Real Estate (1-2), Arrive (Amtrak magazine) (1-2), Newsweek.com (1-2), NYSE Magazine (1-2), Registered Rep (1-2), Working Mother (1-2), Global Trade magazine (3-5)
Corporate Client List (# assignments last 2 yrs)
Center for Small Business and the Environment (3-5), Rutgers University (1-2), Time Inc. Content Solutions (online) (10+)
I am experienced in posting web copy using various online content tools and on WordPress and Moveable Type blogs.
Foreign Language Skills
Some Spanish and French
Word, Excel, light HTML
I am always reachable on my iPhone and have an iPad.
Available on request.
I was nominated for the National Magazine Award for feature writing and reporting for two stories I wrote while at FSB magazine.
I contributed a feature on income security to a CBS Moneywatch package that won two awards from the 2010 Society of Business Editors and Writers Awards. Article on entrepreneurs and debt won 2011 feature writing award from Society of Business Editors and Writers. Edited "Rebuilding NY" newsletter that won Gold Award from Alliance of Area Business Publications, 2013.
ASJA, Freelance Success