Fran Marranca

Los Angeles, CA 90278 USA
Website: http://www.bffconsultants.com
Contact

Professional Experience

Creating advertising sales revenue for our clients. Before launching BFF Consultants in 2007, I worked my way up in the media industry from Ad Sales Manager, to Ad Director to Publisher. I understand what it takes to build a successful sales strategy and sales team that are both thriving and sustainable. I've built multi-million dollar territories, won new fortune 500 business, launched new publications, mobile apps and websites. As a consultant, I work with my clients to create and implement strategic plans of action, guiding my clients to success and sustainable profitability. From increasing your ad sales revenue, to expanding from print to new digital formats, to restructuring your business model and everything in between, BFF Consultants will guide you through the evolution necessary in today's ever changing media industry to stay ahead of the curve, and reach your target audience and advertisers.

Expertise

Publisher
5 Years
Sales Manager/Exec.
15 Years
Other, Specify
21 Years

Specialty

Entrepreneurship
21 Years
Lifestyle
15 Years
Other, Specify
15 Years

Industries


Magazine - Large Consumer/National magazines
15 Years
Magazine - Local/Regional magazines
15 Years
Other
21 Years

Total Media Industry Experience

21 Years

Media Client List (# assignments last 2 yrs)

AskTell Media (10+), BeE Woman Magazine (10+), Charged Electric Vehicles Magazine (10+), Curved Space Creative (10+), Instinct Magazine (10+), Natural Pet World (10+), Susan Balboni, Inc. (10+), The Advocate (10+), The Holman Group (10+), Out Magazine (10+), Frontiers Media LLC (10+), Love&War (10+), Malibu Magazine (10+), Natural Child World (10+), The Out Traveler (10+), Pretty Pear Bride Magazine (10+), New American Vision (6-10), Cinah Media (10+), Punk's Not Dead LLC (1-2)

Corporate Client List (# assignments last 2 yrs)

Porsche/Curved Space Creative (10+)

Other Work History

Founder/Principal Consultant, BFF Consultants Publisher, Modern Luxury Hawaii LA Advertising Director, The New Yorker Western Advertising Director, LPI Media - Out, The Advocate & The Out Traveler Advertising & Marketing Director, Curve Magazine Owner/Recording Artist: Open Door Records

Technical Skills

web design consultation, presentation design, proposals and publicity materials

Computer Skills

Word, Excel, Outlook, ACT, PowerPoint

Equipment

Digidesign interface, Protools 8, Laptops (MAC and PC)

References

Available upon request.

Awards

LPI Media Sales Manager of the Year, 2004

Associations

Accredited Associate of the Institute for Independent Business since 2008; CEO Space since 2007 IBI Global, Inc./CEO Space Member since 2007; Member of Board of Directors, The Film Collaborative, since 2010; Member Better Business Bureau 2007

Work Samples

General

(Solvate 9/21/2011)
The Four Agreements for Sales: Advice for Selling Your Freelance Services Selling your freelance services can seem a daunting task, even for a seasoned freelancer. The most important thing to understand is that a client buys you first, and then whatever it is you are selling. The art of selling is about developing strong relationships with your prospective clients.