During my more than 20 years writing about health care and medical topics for both consumer and medical professional audiences, I have developed specialties in:
* Healthy eating, vitamins and supplements
* Veterans and military health issues
* Celiac disease and gluten intolerance
* Health insurance
* Personal finance and affordable housing
* Womens' and childrens' health issues
I have written features and interview articles for the Fresno Bee, Vitamin Retailer Magazine, and for blogs like AskMissA,com and health.mil. I have created, written and edited newsletter brochure and web copy for the Blue Cross and Blue Shield Association, Kaiser Permanente, the Visiting Nurse Association and Housing and Community Services of Northern Virginia.
My media relations experience spans two decades and i maintain specific reporter contacts with beats in the business and policy areas of health insurance and medicine.
This past fall (2015), I taught an online masters' level class in Strategic Writing for C
PR (in-house) - Fortune 1000 corp. clients
Magazine - Trade magazines/publications (B2B)
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Askmissa.com (10+), News Generation (10+), Vitamin Retailer Magazine (6-10), Health.mil (6-10), Housing & Community Services of Northern Virginia (1-2), National Healthcare Anti-fraud Association (1-2), Fresno Bee (1-2)
Corporate Client List (# assignments last 2 yrs)
Blue Cross and Blue Shield Association (10+), Turner Strategies (3-5), Conover & Company (1-2)
Other Work History
1. Blue Cross and Blue Shield Association, Washington, D.C.
Media Relations Manager/Senior Communications Consultant
Create and execute media strategy for key issues and programs
Develop news /feature ideas and talking points
Prepare executive staff for interview.
Write communications vehicles including releases, op-eds, scripts, brochures
Plan and execute web site copy
2. Kaiser Permanente Mid-Atlantic States, Rockville, Md.
Marketing Communications Project Manager
Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members.
3. Suburban Hospital, Bethesda, Md.
Public Relations Manager
Created and executed all communications programs for community hospital.
Foreign Language Skills
some French and Spanish
Word, Excel, Access, PowerPoint, Vocus, all Google Plus platforms, Wordpress, Joomla
SLR camera- experienced photographer
Public Relations Society of America (PRSA)