Offering twenty-plus years of experience writing about health care and medical topics for both consumer and B2B audiences. I specialize in:
* Healthy eating, vitamins and supplements.
* Disease and nonprofit charity events coverage and photography
* Veterans and military health issues
* Celiac disease and gluten intolerance
* Personal finance and affordable housing
* Womens' and childrens' health issues
My background includes numerous features and interview articles for the Fresno Bee, Vitamin Retailer Magazine, and blogs (AskMissA,com and health.mil). I have develoed, written and edited newsletter brochure and web copy for the Blue Cross and Blue Shield Association, Kaiser Permanente, the Visiting Nurse Association and Housing and Community Services of Northern Virginia.
My media relations experience spans two decades. Recently, I taught an online masters' level class in Strategic Writing at American University.
PR (in-house) - Fortune 1000 corp. clients
Magazine - Trade magazines/publications (B2B)
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Askmissa.com (10+), News Generation (10+), Vitamin Retailer Magazine (6-10), Health.mil (6-10), Housing & Community Services of Northern Virginia (1-2), National Healthcare Anti-fraud Association (1-2), Fresno Bee (1-2), American University (1-2)
Corporate Client List (# assignments last 2 yrs)
Blue Cross and Blue Shield Association (10+), Turner Strategies (3-5), Conover & Company (1-2)
Other Work History
1. Blue Cross and Blue Shield Association, Washington, D.C.
Media Relations Manager/Senior Communications Manager
Created and executed media strategy for key issues and programs
Developed news /feature ideas and talking points
Prepared executive staff for interview.
Wrote communications vehicles including releases, op-eds, scripts, brochures
Planned and executed web site copy
2. Kaiser Permanente Mid-Atlantic States, Rockville, Md.
Marketing Communications Project Manager
Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members.
3. Suburban Hospital, Bethesda, Md.
Public Relations Manager
Created and executed all communications programs for community hospital.
1/2017- Mediabistro Travel writing course
Foreign Language Skills
some French and Spanish
Word, Excel, Access, PowerPoint, Vocus, Content management systems, all Google Plus platforms, Wordpress, Joomla
SLR camera- experienced photographer
Accredited Public Relations (APR)
Public Relations Society of America (PRSA)