Jackie Fishman

1200 N Nash Street #229 Arlington, VA 22209 USA
Website: http://mediabistro.com/jackiefishman

Professional Experience

During my more than 20 years writing about health care and medical topics for both consumer and medical professional audiences, I have developed specialties in: * Healthy eating, vitamins and supplements. *Lifestyle and charity event coverage and photography * Veterans and military health issues * Celiac disease and gluten intolerance * Personal finance and affordable housing * Womens' and childrens' health issues I have written features and interview articles for the Fresno Bee, Vitamin Retailer Magazine, and for blogs like AskMissA,com and health.mil. I have created, written and edited newsletter brochure and web copy for the Blue Cross and Blue Shield Association, Kaiser Permanente, the Visiting Nurse Association and Housing and Community Services of Northern Virginia. My media relations experience spans two decades. This past fall (2015), I taught an online masters' level class in Strategic Writing at American University.


Copy Editor
10 Years
15 Years
Other, Specify
20 Years


20 Years
3 Years
Personal Finance
3 Years


PR (in-house) - Fortune 1000 corp. clients
15 Years
Magazine - Trade magazines/publications (B2B)
5 Years
20 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Askmissa.com (10+), News Generation (10+), Vitamin Retailer Magazine (6-10), Health.mil (6-10), Housing & Community Services of Northern Virginia (1-2), National Healthcare Anti-fraud Association (1-2), Fresno Bee (1-2), American University (1-2)

Corporate Client List (# assignments last 2 yrs)

Blue Cross and Blue Shield Association (10+), Turner Strategies (3-5), Conover & Company (1-2)

Other Work History

1. Blue Cross and Blue Shield Association, Washington, D.C. Media Relations Manager/Senior Communications Consultant Create and execute media strategy for key issues and programs Develop news /feature ideas and talking points Prepare executive staff for interview. Write communications vehicles including releases, op-eds, scripts, brochures Plan and execute web site copy 2. Kaiser Permanente Mid-Atlantic States, Rockville, Md. Marketing Communications Project Manager Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members. 3. Suburban Hospital, Bethesda, Md. Public Relations Manager Created and executed all communications programs for community hospital.

Foreign Language Skills

some French and Spanish

Computer Skills

Word, Excel, Access, PowerPoint, Vocus, COntent management systems, all Google Plus platforms, Wordpress, Joomla


SLR camera- experienced photographer


Public Relations Society of America (PRSA)

Work Samples

Interviews and Profiles

(Askmissa.com 10/21/2016)
Speaking before a crowd of fans, Keaton recounts her life and juxtaposes her life experiences against those of her mother who spent years battling Alzheimers' disease.
(Askmissa.com 12/18/2012)
Overview of NPR's move to new headquarters and interview with Susan Stamberg
(Askmissa.com 10/1/2011)
Review of reading by Bill Bryson
(Askmissa.com 10/1/2011)
Review of theatrical storytelling event starring Forest Whitaker and Meghan McCain at Neweum sponsored by USA Network and The Moth.
(Health.mil 7/1/2014)
Description of Penn State's Clearinghouse for Military Family Readiness as a consumer guide for professionals who serve military families, with reviews of hundreds of programs and services.
(askmissa.com 9/3/2012)
Variety of articles written and photographed for askmissa.com date range 2010-present
(Askmissa.com 10/1/2011)
Review of Pink Jams charity fashion show with Christian Siriano

Health and Wellness

(Health.mil 8/15/2014)
Interview with Rosa McNeil of the Military Vaccine Agency who has taught mindful rest classes to military personnel. Ways to manage thoughts, relieve stress and develop mindful breathing habits.
(Blue Cross Blue Shield Association 6/30/2009)
Press release describes and explains the 2008 aggregate health care anti-fraud statistics for al Blue Cross and Blue Shield companies.
(Vitamin Retailer Magazine 11/15/2015)
The search for natural ways to ease inflammation and pain is universal. The questions for the natural supplement industry are, "What ingredients and products are most effective?" "How is this category of supplements is evolving?" "What is the consumer profile for these products?"
(Ble Cross Blue Shield Association 2/1/2009)
Jump4Health article introduces new kids health program for federal employees covered by Blue Cross and Blue Shield. Photo was taken by me as well.
(Health.mil 8/28/2014)
The percentage of people with Type 2 diabetes is growing at an alarming rate in the United States. This trend can be reversed, however, said Lucia Novak, a nurse practitioner at Walter Reed National Military Medical Center in Bethesda, Maryland. Lifestyle modification is the key, she said.
(Vitamin Retailer Magazine 2/10/2016)
Increasingly sophisticated consumers are demanding more than mere relief from their digestive discomfort and pain. Supplement manufacturers, ingredient suppliers and retailers are welcoming the opportunity to educate their consumers in natural and effective ways to improve their overall digestive health. The hottest trends and scientific research in this area are showcased in this article.
(Fresno Bee 1/25/2013)
Primary care doctors leaving health care plans is a possible trend that troubles us all. What so some California insurers say about these doctor defections? and what can you do when your doctor leaves your health plan? How do you find another?
(Vitamin Retailer Magazine 9/1/2015)
Dr. Oz was the largest driving force behind consumers' demands for vitamins and supplements until his defensive appearance before a US senate panel. Subsequently, his stature has waned and other forces have usurped his power over consumers seeking a healthier lifestyle.
(Vitamin Retailer Magazine 8/1/2015)
What are the latest trends in bone and joint health supplements? I interviewed researchers, retailers and manufacturers to find out.
(Nutrition Executive Magazine 10/6/2015)
Industry publication article featuring in-depth Q&A with a variety of nutrition industry experts exploring the current and future path of researching, developing and marketing allergy-sensitive ingredients.
(Vitamin Retailer Magazine 3/7/2016)
The future of skincare products emphasizes natural, safer ingredients and formulations with scientifically proven results.
(Health.mil 7/1/2014)
Interview with Karen Hawkins, a nutritionist with the Office of the Deputy Assistant Secretary of Defense for Military Community & Family Policy. Investigating the truth and fiction of a gluten-free diet.
(Fresno Bee 1/25/2013)
What is gluten intolerance? What does it mean when someone has celiac disease? What is the difference between the two and are we seeing an increase in these conditions? I define the difference between the two ailments and outline what life is like for those who must eliminate gluten from their diet

About Me

(Montgomery County Gazette 2/10/2016)
I was profiled by Montgomery County. Maryland Gazette when I left my employment at Suburban Hospital.