During my more than 20 years writing about health care and medical topics for both consumer and medical professional audiences, I have developed specialties in:
* Healthy eating, vitamins and supplements
* Veterans and military health issues
* Celiac disease and gluten intolerance
* Health insurance
* Personal finance and affordable housing
* Womens' and childrens' health issues
I have written for newspapers like the Fresno Bee, newsletters, web sites, brochures and annual reports. I am experienced in media relations and maintain specific reporter contacts with beats in the business and policy areas of health insurance and medical topics.
During the Fall 2015 semester, I taught an online masters' level class in Strategic Writing for Communications for American University.
I also contribute regularly to AskMissA, a national blog that connects the worlds of charity and style.
PR (in-house) - Fortune 1000 corp. clients
Newsletter - Consumer
Total Media Industry Experience
Media Client List (# assignments last 2 yrs)
Askmissa.com (4), News Generation (4), Vitamin Retailer Magazine (3), Health.mil (3), Housing & Community Services of Northern Virginia (1), National Healthcare Anti-fraud Association (1), Fresno Bee (1)
Corporate Client List (# assignments last 2 yrs)
Blue Cross and Blue Shield Association (4), Turner Strategies (2), Conover & Company (1)
Other Work History
1. Blue Cross and Blue Shield Association, Washington, D.C.
Media Relations Manager/Senior Communications Consultant
Create and execute media strategy for key issues and programs
Develop news /feature ideas and talking points
Prepare executive staff for interview.
Write communications vehicles including releases, op-eds, scripts, brochures
Plan and execute web site copy
2. Kaiser Permanente Mid-Atlantic States, Rockville, Md.
Marketing Communications Project Manager
Provided account executive communication services for member retention and health education efforts for mid-Atlantic region. Created and executed two quarterly four-color newsletters and managed distribution to a half million members.
3. Suburban Hospital, Bethesda, Md.
Public Relations Manager
Created and executed all communications programs for community hospital.
Foreign Language Skills
some French and Spanish
Word, Excel, Access, PowerPoint, Vocus, all Google Plus platforms, Wordpress, Joomla
SLR camera- experienced photographer
Public Relations Society of America (PRSA)