Jen Chase

Boston, MA 02127 USA
Website: http://www.buttonsoupconsulting.com
Contact

Professional Experience

Wherever you read it, good writing resonates. From Bertolli to Breville, print to PBS, e-commerce campaigns to features inviting hunger, thirst and thought, my cross-genre background guides my gut about what makes quality content. My expertise? Food and lifestyle. But my 500+ regional and national clips span education, psychology and travel, and include b2b and ghost-written content; RFPs; news; profiles; and retail website content. Clients praise my work's wit and lyricism. I'm armed with curiosity and empathy, and from the corporate to the creative I deliver in clients' voice of choice because I take direction well. Consider me for your next project. I craft come-hither content that keeps people reading-buying-wanting more of what you've got. **NOTE: I'm based in Boston and Las Vegas.**

Expertise

Copywriter
9 Years
Content Editor (online)
11 Years
Writer
18 Years

Specialty

Food
12 Years
Arts & Humanities
18 Years
Education
18 Years

Industries


Broadcasting - Ent - TV (National)
5 Years
Magazine - Trade magazines/publications (B2B)
12 Years
Marketing (firm) - Fortune 1000 corp. clients
3 Years

Total Media Industry Experience

18 Years

Media Client List (# assignments last 2 yrs)

Hard Rock Hotel Magazine (3-5), Vegas Legal magazine (1-2), DLXVRSN magazine (3-5), Vegas Seven + Vegas/Rated magazines (10+)

Corporate Client List (# assignments last 2 yrs)

The Juice Standard (10+), Filippo Berio (3-5)

Other Work History

Button Soup Consulting, LLC Content consultancy for food and lifestyle clients 2006-Present Executive Editor, qsrbuzz.com, online magazine Kandessa Publications (Boston, Mass.) 2008-2011 Culinary Director, national cooking show PBS' "Ciao Italia" (national, Italy) 2003-2008; 2012-2013 Food, Education Writer; Copyeditor, weekly newspaper South End News (Boston, Mass.) 2003-2005 Features Department Co-op, daily newspaper The Patriot Ledger (Quincy, Mass.) 2003-2004 Communications Specialist, international broadcaster Radio Free Asia (Washington, D.C.) 1999-2002 Staff Writer, weekly newspaper The Chronicle (Dartmouth, Mass.) 1997-1999

Technical Skills

Content Editing: AP Stylebook Cooking: Former culinary director for PBS' "Ciao Italia," television's longest-running cooking show Performance: On-camera cooking experience before audience of 1.7 million viewers Photography: Food stills

Computer Skills

Apple/Windows operating systems

Equipment

MacBook Air iPhone 4S with sound recording Adobe Photoshop/In Design

References

Upon request.

Associations

Society of Professional Journalists SlowFood USA MediaBistro's AvantGuild

Work Samples

Lifestyle

(JackColton.com 10/4/2012)
JackColton.com is one of the most popularly referenced (and visited) websites for tourists and locals who are planning their Las Vegas nightlife experience. The site marries independently resourced info with edgy writing to provide honest, independent reviews of establishments on and around the Las Vegas Strip. This piece is a funny tongue-in-cheek approach to the age-old nightlife problem of women wearing heels their feet were never meant to set foot in.
(Vegas Seven magazine 10/4/2012)
Vegas Seven is an innovative weekly online and print pub about Las Vegas life, featuring well-written content about news, nightlife, sports, style, the arts, and everything in between. This blurb features a little-black-dress-of-an-apron that's pretty enough to last from a dinner party's prep to dessert.

Food Writing-PRINT

(Vegas Seven magazine 11/8/2012)
Vegas Seven is an innovative weekly online and print pub about Las Vegas life, featuring well-written content about news, nightlife, sports, style, the arts, and everything in between. This piece features a local purveyor of fine French fries in downtown Las Vegas.
(5/2/2016)
(Cheese Connoisseur 3/10/2009)
This feature was a firsthand, narrative tour of Italy's Aosta Valle and its finest export: Fontina. I was part of the first press tour to the region in an effort to bring cheesemakers' stories to American readership.

Food Copywriting-WEB

(Breville, For Tippingpoint Labs 5/2/2016)
This piece first appeared on Breville.com's food-centric site "FoodThinkers," for which I was hired to write and edit daily culinary blog posts featuring Breville products. It was about the benefits of day-old bread, and why it should never, ever be tossed....
(Breville, For Tippingpoint Labs 5/2/2016)
This piece first appeared on Breville.com's food-centric site "FoodThinkers," for which I was hired to write and edit daily culinary blog posts featuring Breville products. Always looking for ways to help Breville users maximize their time, this piece showed readers how to doubly stretch their veggies by making ratatouille...and using it to make yet another delicious dish.
(Breville, For Tippingpoint Labs 5/2/2016)
This piece first appeared on Breville.com's food-centric site "FoodThinkers," for which I was hired to write and edit daily culinary blog posts featuring Breville products. This lighthearted blip featured the benefit of making your own mixers using a Breville juicer.

Food Copywriting, Design-PRINT

(1/1/2012)
Kane's Donuts in Saugus, Mass., is a 55-year-old family-run donut shop making artisanal products, daily. Since 2007 the shop has been consistently ranked by national media on various "top-10 donut shop lists" across the country. I create web-based and print collateral for the company including newsletters, media kits, and necessary marketing material.

News, Profiles-PRINT/WEB

(New England Psychologist 1/1/2012)
This piece features the rise in difficulty for eating disorder patients to have some of their services covered by insurance.
(New England Psychologist 9/19/2011)
A report of the rise in teen dating violence, and what some New England organizations are doing to combat it.

Television Clips

(PBS' Ciao Italia 6/8/2007)
Making panini with host Mary Ann Esposito on PBS' "Ciao Italia," television's longest running cooking show. Typically one of the behind-the-scenes culinary directors, on this day I was in front of the camera helping Mary Ann make my versions of a favored Italian sandwich.
(PBS' Ciao Italia 5/2/2016)
Making panini with host Mary Ann Esposito on PBS' "Ciao Italia," television's longest running cooking show. Typically one of the behind-the-scenes culinary directors, on this day I was in front of the camera helping Mary Ann make my versions of a favored Italian sandwich. This is the second of two clips.