Jennifer Schiff

Wilton, CT USA
Contact

Professional Experience

I am an award-winning marketing writer + reporter who knows how to tell a good story. Though slightly taller, better looking, and less grumpy than Rumpelstiltskin, I, too, have been known to spin straw into gold. My areas of expertise are ecommerce, social media, SEO, web design, IT, CRM, BI, BPM, ERP, business, and communications. I am currently a regular contributor to CIO.com and have written articles for many publications (AVENUE, Entrepreneur, InternetNews, Small Business Computing) as well as for corporate newsletters (GE Capital, Mercator Software, Gevity HR). In addition, I have developed marketing collateral and PR materials for many companies (including IBM and Hitachi America, for whom my work won awards, and retail brands such as Prepster Pineapple Clothing). And I am an ace web content strategist & customer experience expert who knows how to leverage social media and SEO.

Expertise

Content Editor (online)
17 Years
Editor
22 Years
Writer
22 Years

Specialty

Entrepreneurship
9 Years
Business (general)
17 Years
Technology
17 Years

Industries


Magazine - Trade magazines/publications (B2B)
22 Years
Marketing (firm) - Small to mid-sized corp. cl
17 Years
PR (firm) - Small to mid-sized corp. clients
17 Years

Total Media Industry Experience

20 Years

Media Client List (# assignments last 2 yrs)

Schiff & Schiff Communications (10+), Small Business Computing (10+), Small Business Tips & Advice (10+), House & Home (10+), CIO.com (10+), Ecommerce Guide (10+), eCRM Guide (10+), Enterprise Apps Today (10+), Enterprise Storage Forum (10+), InternetNews (3-5), Multichannel Merchant (3-5), RE/MAX Above (1-2), Entrepreneur (1-2), TownVibe.com (1-2)

Corporate Client List (# assignments last 2 yrs)

Loewy Design (3-5), Hitachi America, Ltd. (3-5), Jabra/GN Netcom (1-2), National Center for the Middle Market (1-2), ur mobile (1-2), Prepster Pineapple Clothing (3-5), Gevity HR (10+), SS|PR (10+), Transzap (10+), Valassis Direct Mail (10+), Vocera Communications (6-10), TPC Healthcare (6-10), New England Fertility (6-10)

Other Work History

Was the associate editor of AVENUE magazine, an editor at HarperCollins Publishers and at World Book International, a writer at Ogilvy & Mather, and have done freelance writing, editing, and consulting at IBM, GE Capital, World Book, Rauland-Borg Corp., and American Cash Exchange.

Technical Skills

Adobe Photoshop

Foreign Language Skills

Working knowledge of French and Russian

Computer Skills

Word, PowerPoint, Excel, Dreamweaver, HTML

Equipment

laptop (PC) + Mac (desktop), microcassette recorder, Nikon D70s digital camera, printer, scanner

References

Available upon request

Awards

My clients have won many awards for my marketing and PR work, including, most recently the 2011 MarCom Platinum Award for Corporate Brochure and the 2011 MarCom Gold Award for Writing (for Corporate Brochure).

Associations

IABC, Mediabistro, Avant Guild, IVAA

Work Samples

General

(CIO.com 1/9/2013)
Experts from top email marketing providers Constant Contact, iContact, Emma and Mad Mimi share how you can leverage email marketing to reach and convert more customers in the new year.
(Jupitermedia/SmallBusinessComputing.com 4/4/2006)
Whether you want to save money on healthcare insurance, set up an employee retirement plan, get help with recruitment or have someone manage your payroll, outsourcing some or all of your human resource-related work can make good business sense, even for small businesses with fewer than 10 employees. For Small Business Computing.
(IT Business Insider 1/15/2007)
Whether you've been a supervisor for 10 minutes or 10 years, here are wise ways to bring out the best in your staff.
(Internet.com/SmallBusinessComputing.com 1/12/2011)
(Jupitermedia/Ecommerce-Guide.com 5/15/2008)
Creating a winning e-mail pitch can be done without huge time and money investments — if you know how. Expert advice for increasing click-through rates on your e-mail marketing.
(CIO 6/26/2012)
IT recruiters and hiring managers share their advice on how recent college graduates can improve their chances of landing a job in IT.
(CIO.com 2/2/2012)
(Jupitermedia/Ecommerce-Guide.com 6/16/2008)
AdVice on formulating a successful pay-per-click strategy for your online business.
(SmallBusinessComputing.com 1/11/2007)
My article for Small Business Computing on Web sites that can provide small businesses with a broad range of valuable legal help at a fraction of the cost of a law firm.
(Small Business Computing 10/19/2010)
(Internet.com/SmallBusinessComputing.com 3/16/2011)
Experts predict that mobile devices will change the way people buy. Here's what you can do to take advantage of this booming trend.
(SmallBusinessComputing.com 9/20/2012)
(Jupitermedia/SmallBusinessComputing.com 6/8/2006)
What could be better than free advertising? Several sites can help you spread the good word — and counter the bad — about your business at no or very low cost. Small Business Computing looks at two of the best and gives you tips on how to generate positive word-of-mouth.
(Small Business Computing 6/24/2010)
(Small Business Computing 3/11/2010)
(Jupitermedia/Ecommerce-Guide.com 10/4/2006)
I talked to two experts and a successful e-tailer about small and large changes e-commerce businesses can – and should – make to their sites to make them a frequent destination and increase online sales during the holiday rush.
(CIO.com 4/19/2012)
Video producers, marketers and users share their tips on how to create a successful business video that generates traffic and sales for your business--not just views on YouTube.
(CIO.com 11/25/2013)
Twitter experts, marketing pros and business leaders share their top tips on how to turn 140 characters into online marketing gold.
(Ecommerce-Guide.com 9/17/2007)
Feature article on how ecommerce businesses can better market their sites to teens, increase conversion rates and average order size.
(Internet.com/SmallBusinessComputing.com 12/6/2011)
(Multichannel Merchant 10/1/2007)
Feature article for leading retail trade pub on preparing your business for a potential disaster.
(Internet.com/EnterpriseAppsToday.com 9/14/2011)
(Internet.com/EnterpriseAppsToday.com 7/1/2011)
(Internet.com/EnterpriseAppsToday.com 7/27/2011)
(Internet.com/SmallBusinessComputing.com 6/8/2011)
How to choose an online invoicing software service — the questions to ask and the features to look for.
(Internet.com/EnterpriseAppsToday.com 11/22/2011)
(Internet.com/SmallBusinessComputing.com 10/13/2011)
Small business owners and marketing experts share their tips on how to effectively advertise on a tight budget.
(WebMediaBrands/Small Business Computing 7/6/2009)
How social media sites like Facebook and Twitter have changed the way businesses market themselves and connect with customers.
(WebMediaBrands/Enterprise Storage Forum 3/5/2009)
Organizations need to set up policies around the use of social networking apps like Facebook and Twitter, just as they did with e-mail in the 1990s. Conversation with CA's Galina Datskovsky on information governance and how to control social media in the workplace.
(Internet.com/eCRM Guide 2/9/2011)
(Entrepreneur 1/1/2008)
Article for Entrepreneur on how to get your business mentioned in Wikipedia, keep it there, and keep tabs on what other people and businesses are saying about you.
(Small Business Computing 9/22/2010)
Article on the benefits of using design crowdsourcing sites, such as 99designs and crowdSRPING
(EnterpriseAppsToday.com 1/31/2012)
(Jupitermedia/Ecommerce-Guide.com 3/20/2008)
What every prospective e-commerce business owner needs to think about before selling online, including tips and advice from experts who have been there and done that.
(Internet.com/eCRM Guide 4/12/2011)
Experts reveal some of the most common mistakes when choosing, deploying and using a CRM system — and what businesses can do to avoid or fix them.
(Internet.com/SmallBusinessComputing.com 4/13/2011)
Three small businesses show how mobile and Facebook apps can help you attract new customers and increase how much visitors spend on your site.
(EnterpriseAppsToday.com 5/8/2012)
(CIO.com 2/15/2012)
Mobile technology experts discuss which enterprises need a mobile presence, the important questions to ask when developing a mobile website, what pitfalls to avoid and what to expect to pay.
(WebMediaBrands/Ecommerce-Guide.com 1/22/2009)
Every e-commerce site can benefit from adding a "social" aspect -- and it needn't be expensive or time-consuming. Tips for SMBs on adding social media applications and/or tools to their websites.
(WebMediaBrands/Enterprise Storage Forum 1/21/2009)
The top social networking site works with a formidable list of data storage vendors -- and is working on some home-grown solutions too. How Facebook stores all that data.
(Jabra 11/1/2008)
Case study on how Jabra, a leading supplier of hands-free communications solutions, worked with a customer to come up with an innovative Bluetooth solution for office workers coping with hearing loss.
(CIO.com 6/13/2012)
Experts explain the difference between customer relationship management (CRM) and customer experience management (CXM) and describe how--and why--you need to create a positive customer experience.