Jessica Gliddon

Website: www.endless-distractions.com
Contact

Professional Experience

I'm a seasoned features writer, digital content creator and magazine editor specializing in content marketing and brand publications in an international context. I’m the former editor of Etihad Airways’ inflight magazine, and have launched and managed publications for everything from wine estates to high-end jewelry companies. My areas of focus include the arts, travel, food, design and culture, although I’ve taken projects relating to countless subjects. I’m passionate about bringing valuable content to readers and enjoy expressing this through diverse media platforms. I am also an experienced copywriter, creating content for websites, brochures, press releases, marketing documents, social media and other collateral at a creative agency in South Africa.

Expertise

Editor
8 Years
Writer
12 Years
Content Editor (online)
7 Years

Specialty

Travel
13 Years
Arts & Humanities
13 Years
Food
13 Years

Industries


Magazine - Large Consumer/National magazines
5 Years
Magazine - Trade magazines/publications (B2B)
12 Years
Online/new media
8 Years

Total Media Industry Experience

13 Years

Media Client List (# assignments last 2 yrs)

Etihad Inflight (10+), Aspire Magazine (Etihad Airways) (10+), ITP Publishing (10+), Iconic Magazine (3-5), Professional Spa & Wellnes (3-5), Brandekko (1-2), Life Refined Magazine (10+), Pure Creative Agency (10+)

Corporate Client List (# assignments last 2 yrs)

Shimansky Jewellers (10+), Polo Luxury (10+), Cape Philharmonic Orchestra (6-10), Somerset Lakes (6-10), The Oculus (1-2), Bowmans (10+), Nala Swiss (1-2), Eisberg de Saude (3-5), Scatec (1-2), Dedani (1-2), Yswara (6-10), Avoova (1-2), Milpark Education (6-10), Hurst & Wills (6-10), Scatec Solar (1-2)

Computer Skills

Indesign, Photoshop, Word, Wordpress, Hootsuite

Work Samples

General

This article for South African Airways Express' inflight magazine featured Warren Carstens, the owner of The Lucky Store, a lively Stellenbosh cafe and music venue located in Ida's Valley that's become a centre for the local jazz scene.
My copywriting for this ad highlighted Hurst & Wills buyer's agency to potential foreign property investors in South Africa.
Polo Luxury is Nigeria's sole importer of luxury watches, jewelry and more from Europe's top luxury brands. I wrote emailer copy designed to draw in buyers for their fun younger brand, Polo Avenue, which sells top-of-the-line accessories.
I trawled Shanghai's fashion districts, meeting up and coming fashion designers and seeing how they're redefining the Chinese aesthetic.
This article for Etihad Airways' first and business class magazine, Aspire, examines the architectural phenomenon of adapting building for new uses, featuring interviews with architects like Joseph Pell Lombardi.
While working for Pure Creative agency in Cape Town, I managed and edited views magazine, a content marketing / custom publishing magazine for Delaire Graff, the hotel and wine estate of Graff Diamonds UK, located in Stellenbosch, South Africa.
An advertisement written to announce a new Cartier watch range being offered at Nigeria's leading luxury retailer, Polo Luxury. Written while working for Pure Creative agency.
Pure Creative was commissioned by Dedani, an African luxury cashmere company, to design and launch their website. I wrote copy that reflected the refined aesthetic of the fashion line .