Joao-Pierre Ruth

Piscataway, NJ USA

Professional Experience

Journalist and photographer who has covered tech, entertainment, and other industries. As the New York editor for Xconomy, I increased page views more than 35 percent in 2015 for the New York channel and then raised it 60 percent more in first quarter 2016. I have freelanced for a variety of news outlets, including TheStreet, covering news from the movie, television, and other entertainment sectors. My writing has also appeared with, The Record, and New York Enterprise Report (which was acquired by SmartCEO.)


4 Years
19 Years
19 Years


Business (general)
19 Years
17 Years
13 Years


Online/new media
9 Years
Newspaper - Local/Regional
14 Years

Total Media Industry Experience

19 Years

Media Client List (# assignments last 2 yrs)

TheStreet (10+), (10+), The Record (3-5), (1-2)

Corporate Client List (# assignments last 2 yrs)

RSL Media (6-10)

Other Work History

NJBIZ Staff Writer 1997- January 2011. Web Reporter 2008-January 2011.

Technical Skills

Website administration, copy editing

Computer Skills

Windows and Mac operating systems, WordPress, Joomla, InDesign


Laptop, digital audio recorder, Canon Rebel T6s with EF 70-300 mm f/4-5.6 L USM, EF-S 18-135mm f/3.5-5.6 IS, 35mm f/1.4 DG HSM, EFS 15-85mm f/3.5-f.6 USM IS, and EF 50mm f/1.8 STM lenses.


Weekly Newspapers, First Place Business News 2000 Society of Professional Journalists, New Jersey Chapter. (Awarded in 2001). Second Place Investigative Reporting 2001 Working Press Association of New Jersey. First Place for Business Financial Reporting, 2000 Working Press Association of New Jersey. First Place Feature Award 1998 Working Press Association of New Jersey.

Work Samples


(Xconomy 1/8/2016)
Autonomous cars, which use sensors tied to advanced computers to navigate roadways, have been experimental, and the stuff of science fiction, for decades. Of late, Tesla Motors and Google have been testing their own prototype systems while major carmakers such as General Motors, Ford, Toyota, Audi, and Volvo have also geared up to put driverless cars on the road in the near term. That was a central point in a keynote on Wednesday at CES by General Motors CEO Mary Barra.
(Xconomy 9/29/2015)
Yahoo CEO Marissa Mayer took part in a fireside chat on Monday in New York with Slate Group Chairman and Editor-in-chief Jacob Weisberg, laying out a bit of her strategy to make her company more competitive. The two sat down at the IAB MIXX conference, hosted by the Interactive Advertising Bureau and one of many events being held during Advertising Week here. Mayer gave the expected spiel about ways Yahoo (Nasdaq: YHOO) keeps trying to build on its strengths, old and new. “Throughout our history, we’ve always been the guide,” she said. “Originally we were Dave and Jerry’s guide to the World Wide Web. Today we really want to be the mobile guide.”
(Xconomy 3/25/2015)
Taking the stage at a company event with the showmanship of a vaudevillian, John Legere, CEO of T-Mobile US, came to New York last week, firing off fighting words aimed at AT&T, Verizon Wireless, and Sprint. Though much of his focus was hyping the company to analysts, journalists, and business folks about pricing and services—there was a glimpse of how important access to spectrum is for upstarts trying to scale up in wireless. Last week Legere threw down the gauntlet at his rivals’ feet, making some sizeable boasts about what his company plans to do. “We are moving towards having, on every facet, a bigger, broader, faster, wider network than AT&T or Verizon,” he said. “That’s what scares the crap out of them, because the crazy people are going into their domain.”
(TheStreet 5/4/2015)
Raw, unfiltered and politically-charged perspectives lie at the center of Vice's heart, but can the magazine-turned-millennial brand become more than a niche player if CEO Shane Smith finally gets his own television network?
(Xconomy 10/16/2015)
Is there more to Facebook than status updates and likes? The short answer is yes, and not just because of acquisitions such as Oculus VR (though that does factor into its plans).
(Xconomy 10/6/2015)
Taking a few lessons learned before and during their time at MakerBot, the founders of Brooklyn-based Voodoo Manufacturing are trying to prove they can turn 3D printing and related services into a scalable business.
(Xconomy 7/19/2013)
Multiple organizations in New York-including Girls Who Code, Cornell NYC Tech, and L'Oreal-and across the country are taking on this task while also encouraging new generations of women to explore careers steeped in programming languages and data.
(Xconomy 1/28/2016)
Making a fast return to the innovation scene on Wednesday—or rather, he never truly left—CEO Chet Kanojia unveiled Starry, his latest startup, in New York. As we previously reported, Kanojia and other expatriates from Aereo have been developing this project in stealth under the codename Project Decibel. With Starry, Kanojia dives into wireless broadband while also taking a stab at the still unrealized possibilities of the Internet of Things.
(TheStreet 7/9/2015)
What once was a forgettable movie genre that for decades couldn't match Richard Donner's Superman, Spider-Man has found its stride with big hits for movie studios and broadcasters. Now, more than ever, there is a flood of television shows and movies based on comic books on the way.