Joao-Pierre Ruth

Piscataway, NJ USA

Professional Experience

A journalist with more than eighteen years of experience writing news about startups, tech, entertainment, and publicly traded companies as well as innovative technology startups in downton New York. As the New York editor for Xconomy, I increased page views more than 30 percent in 2015 for the New York channel. I have a boots-on-the-ground approach to cultivating news.


3 Years
18 Years
18 Years


Business (general)
18 Years
16 Years


Online/new media
8 Years
Newspaper - Local/Regional
14 Years

Total Media Industry Experience

18 Years

Media Client List (# assignments last 2 yrs)

TheStreet (10+), (10+), The Record (3-5), (1-2)

Other Work History

NJBIZ Staff Writer 1997- January 2011. Web Reporter 2008-January 2011.

Technical Skills

Website administration, copy editing

Computer Skills

Windows and Mac operating systems, WordPress, Joomla, InDesign


Laptop, digital audio recorder, Canon Rebel T6s with EF 70-300 mm f/4-5.6 L USM, EF-S 18-135mm f/3.5-5.6 IS, 35mm f/1.4 DG HSM, EFS 15-85mm f/3.5-f.6 USM IS, and EF 50mm f/1.8 STM lenses.


Weekly Newspapers, First Place Business News 2000 Society of Professional Journalists, New Jersey Chapter. (Awarded in 2001). Second Place Investigative Reporting 2001 Working Press Association of New Jersey. First Place for Business Financial Reporting, 2000 Working Press Association of New Jersey. First Place Feature Award 1998 Working Press Association of New Jersey.

Work Samples


(Xconomy 10/6/2015)
Taking a few lessons learned before and during their time at MakerBot, the founders of Brooklyn-based Voodoo Manufacturing are trying to prove they can turn 3D printing and related services into a scalable business.
(Xconomy 7/19/2013)
Multiple organizations in New York-including Girls Who Code, Cornell NYC Tech, and L'Oreal-and across the country are taking on this task while also encouraging new generations of women to explore careers steeped in programming languages and data.
( 7/27/2012)
When Dave McClure, founding partner of startup incubator 500 Startups, visits New York he typically tries to stir up the innovation community. Last night was no different. At the tail end of the one-day Smash Summit, McClure brought Fred Wilson, managing partner of Union Square Ventures on stage.
(Xconomy 9/29/2015)
Yahoo CEO Marissa Mayer took part in a fireside chat, laying out a bit of her strategy to make her company more competitive.
(Xconomy 10/16/2015)
Is there more to Facebook than status updates and likes? The short answer is yes, and not just because of acquisitions such as Oculus VR (though that does factor into its plans).
(Xconomy 10/31/2013)
Springboard Enterprises let the media have a closer look at what its accelerator for women-led companies has been up to. A pair of high-profile players from the New York investing scene also offered advice on how, when, and whom to raise money with.
(Xconomy 10/3/2013)
It is not often that startups, big companies, and a celebrity chef come together to talk growth strategies, but that was the scene at the annual Executive Marketing Summit at the New York Stock Exchange on Monday.
(Xconomy 10/29/2015)
Venture capitalist Fred Wilson, co-founder of Union Square Ventures, Bradley Tusk, founder of Tusk Holdings, and André Dua, director at McKinsey & Co., discussed how the workforce, business models, and drivers of the economy have shifted in the post-Uber world.
(TheStreet 5/4/2015)
Raw, unfiltered and politically-charged perspectives lie at the center of Vice's heart, but can the magazine-turned-millennial brand become more than a niche player if CEO Shane Smith finally gets his own television network?
(Xconomy 9/23/2015)
There are different views on where New York fits in the grander innovation landscape, from wannabe to the toast of the East Coast. One thing is clear: the activity in the city's tech scene has drawn the attention of Wall Streeters.
(TheStreet 7/9/2015)
What once was a forgettable movie genre that for decades couldn't match Richard Donner's Superman, Spider-Man has found its stride with big hits for movie studios and broadcasters. Now, more than ever, there is a flood of television shows and movies based on comic books on the way.