Joao-Pierre Ruth

Piscataway, NJ USA

Professional Experience

A journalist with more than eighteen years of experience writing news about startups, tech, entertainment, and publicly traded companies as well as innovative technology startups in downtown New York. As the New York editor for Xconomy, I increased page views more than 35 percent in 2015 for the New York channel. I have a boots-on-the-ground approach to cultivating news.


3 Years
18 Years
18 Years


Business (general)
18 Years
16 Years
10 Years


Online/new media
8 Years
Newspaper - Local/Regional
14 Years

Total Media Industry Experience

18 Years

Media Client List (# assignments last 2 yrs)

TheStreet (10+), (10+), The Record (3-5), (1-2)

Other Work History

NJBIZ Staff Writer 1997- January 2011. Web Reporter 2008-January 2011.

Technical Skills

Website administration, copy editing

Computer Skills

Windows and Mac operating systems, WordPress, Joomla, InDesign


Laptop, digital audio recorder, Canon Rebel T6s with EF 70-300 mm f/4-5.6 L USM, EF-S 18-135mm f/3.5-5.6 IS, 35mm f/1.4 DG HSM, EFS 15-85mm f/3.5-f.6 USM IS, and EF 50mm f/1.8 STM lenses.


Weekly Newspapers, First Place Business News 2000 Society of Professional Journalists, New Jersey Chapter. (Awarded in 2001). Second Place Investigative Reporting 2001 Working Press Association of New Jersey. First Place for Business Financial Reporting, 2000 Working Press Association of New Jersey. First Place Feature Award 1998 Working Press Association of New Jersey.

Work Samples


(Xconomy 10/16/2015)
Is there more to Facebook than status updates and likes? The short answer is yes, and not just because of acquisitions such as Oculus VR (though that does factor into its plans).
(TheStreet 5/4/2015)
Raw, unfiltered and politically-charged perspectives lie at the center of Vice's heart, but can the magazine-turned-millennial brand become more than a niche player if CEO Shane Smith finally gets his own television network?
(Xconomy 10/6/2015)
Taking a few lessons learned before and during their time at MakerBot, the founders of Brooklyn-based Voodoo Manufacturing are trying to prove they can turn 3D printing and related services into a scalable business.
(Xconomy 7/19/2013)
Multiple organizations in New York-including Girls Who Code, Cornell NYC Tech, and L'Oreal-and across the country are taking on this task while also encouraging new generations of women to explore careers steeped in programming languages and data.
(Xconomy 1/28/2016)
Making a fast return to the innovation scene on Wednesday—or rather, he never truly left—CEO Chet Kanojia unveiled Starry, his latest startup, in New York. As we previously reported, Kanojia and other expatriates from Aereo have been developing this project in stealth under the codename Project Decibel. With Starry, Kanojia dives into wireless broadband while also taking a stab at the still unrealized possibilities of the Internet of Things.
(TheStreet 7/9/2015)
What once was a forgettable movie genre that for decades couldn't match Richard Donner's Superman, Spider-Man has found its stride with big hits for movie studios and broadcasters. Now, more than ever, there is a flood of television shows and movies based on comic books on the way.