Louisa McCabe

New Rochelle, NY USA
Website: www.louisamccabe.com
Contact

Professional Experience

As a designer and an educator my career has taken me back and forth across the Atlantic. I started out working for WNYC Radio creating their program guides. I fell in love with publications and moved to London where I designed many magazines. Back in the States I worked for McGraw-Hill, Scholastic, and a number of small non-profits and start-ups. My skillset has expanded to include newsletters, catalogs, marketing and promotional pieces, websites, annual reports, brochures, branding, and epubs. When pushed, I can write and edit. My work ethic is ferocious, I have a calm demeanor, I have a clear understanding of print and digital needs. I can help you get the most out of your design budget. See below for samples of my work.

Expertise

Copy Editor
10 Years
Art Director
21 Years
Graphic Designer
7 Years

Specialty

Arts & Humanities
4 Years
Lifestyle
12 Years
Travel
6 Years

Industries


Academia Teaching
11 Years
Magazine - Large Consumer/National magazines
9 Years
Other
10 Years

Total Media Industry Experience

28 Years

Media Client List (# assignments last 2 yrs)

Visit Europe magazine (10+), Donald Martin & Company (10+), Miscellaneous (10+), Goverment Security News (6-10), DMM Productions (3-5), Daylight Books (1-2)

Corporate Client List (# assignments last 2 yrs)

CFO.com (10+), Dance Theatre of Harlem (10+), NYC College of Technology Continuing Education (10+), NYC District Council of Carpenters (10+), Government Security News (10+), Scandinavian Tourist Board (3-5)

Other Work History

In addition to my freelance career, I worked as an editor for the WNYC Radio program guide while getting my masters degree. I was Senior Designer for Cosmopolitan UK from 1997-1999. I taught design at RISD, Pratt, and Kingsborough Community College.

Technical Skills

Illustration, Lettering, Photo manipulation in Photoshop, prePress, color correction, basic web design

Foreign Language Skills

Basic Spanish, Intermediate French

Unions

Professional Staff Congress (union for CUNY professors)

Computer Skills

InDesign, InDesign DPS, ebooks, Illustrator, Photoshop, Microsoft Office, Quark, basic Dreamweaver, basic html & CSS

Equipment

MacBook Pro, Adobe Creative Suite, Microsoft Office, HP printer, Canon Rebel T1i.

Work Permits & Visas

Dual USA/UK citizenship

References

Marie Leone, Senior Editor, CFO magazine & website, New York Fiona Hayes, Creative Director, Conde Nast Brand Development

Awards

A. Conger Goodyear Award Charles Shaw Award

Associations

Society of Publication Designers AIGA Type Directors Club Taproot mediabistro

Work Samples

Infographics

(8/27/2016)
Charts for financial startup report.
(8/27/2016)
Charts for financial report.
(8/27/2016)
Graphic for the annual report for the Iceland Tourist board.

CD/DVD Covers

(Alexander McCabe 8/27/2016)
This cover is for a Jazz/Classical ensemble.
(Alexander McCabe & Osho Kendo 8/27/2016)
Cd cover for new American/Japanese, Jazz/Ska group.
(Cancervive 8/27/2016)
Organization that helps cancer survivors during and in the aftermath of cancer treatment. This is the cover, casing and cd face.

Web

(8/27/2016)
Created weekly and bi-monthly interactive newsletters for CFO.com, covering Excel software tutorials and accountancy news.
(8/27/2016)
Designed the look for travel exposition website.

Illustration

(8/27/2016)
Illustration for an article on how business practices evolve.
(8/27/2016)
Illustration for an article on how to find out who the insider is stealing from your company.
(AP newsletter 8/27/2016)
Illustration for an article about too much bureaucracy.
(8/27/2016)
Illustration for an article on how restricted access to technology causes problems.
(8/27/2016)
Illustration for an article on gift-giving in the office.

Catalogs

(CityTech Continuing Eduction 8/27/2016)
Spring catalog of classes being offered at the New York City College of Technology (CityTech) Continuing Education department. This is distributed as a printed booklet and an interactive pdf.
(course catalog 8/27/2016)
Summer course catalog for continuing education department.
(8/27/2016)
Latest continuing education catalog from Citytech, both print and digital

Magazines

(Private Equity International 8/27/2016)
I art directed this finance industry weekly.
(D.N. Martin & Co 8/27/2016)
Art Directed and produced twice yeary travel magazine distributed through a number of major national newspapers.

Annual Reports

(Providence House 8/27/2016)
Annual report for homeless women's charity.
(8/27/2016)
Annual report for the Iceland Tourist board in the US.

Brochures/Invites

(Dance Theatre of Harlem 8/27/2016)
Invitation to annual spring gala for iconic New York dance company.
(Dance Theatre of Harlem 8/27/2016)
Audition brochure and poster announcing national audition tour for storied New York City ballet company.
(8/27/2016)
Summer catalog for the Continuing Education department at the New York City College of Technology, both print and interactive pdf.