Michelle Armstrong

Oceanside, CA USA
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Professional Experience

With more than a decade of expertise as a writer and senior editor, I offer an integrated approach in forwarding a publication's momentum; delivering: 1. Multimedia content with proven appeal to current and potential readers/subscribers. 2. Efficient newsroom management that improves workflow and reduces costs for team-based success. 3. An editorial direction that can improve customer loyalty and enhances a publication’s marketplace presence/perception among readers and advertisers. Specialties: Writing and Editing for Publishing, Marketing and Public Relations; WOM; Viral and Social Media; Branding; Marketing Collateral; Community and Media Relations; Crisis Communication

Expertise

Copy Editor
8 Years
Writer
13 Years
Editor
13 Years

Specialty

Real Estate
3 Years
Home & Garden
6 Years
Lifestyle
5 Years

Industries


Academia Teaching
9 Years
Magazine - Local/Regional magazines
6 Years
Marketing (in-house) - Small to mid-sized corp. cl
5 Years

Total Media Industry Experience

12 Years

Media Client List (# assignments last 2 yrs)

FINE Magazine (10+), M Magazine (10+)

Corporate Client List (# assignments last 2 yrs)

Clean Energy Incubator (10+), The McMonigle Group (10+), Venti Energy & Peak Wind (3-5)

Other Work History

Adjunct Professor in Communication, Palomar College Adjunct Professor in Journalism, Azusa Pacific University Adjunct Professor in Journalism, Austin Community College Lecturer in Advertising, University of Texas at Austin Adjunct Professor in Communication, Vanguard University of Southern California

Computer Skills

Microsoft Office, Windows XP, Mac OS, Photoshop, Publisher, In Design

Equipment

Laptop, digital camera, audio recorder

References

Please inquire.

Work Samples

Portfolio Samples

(M Magazine 9/1/2010)
(M Magazine 9/1/2010)