Susan Masaracchia-Roberts

Vernon Hills, IL USA
Contact

Professional Experience

With a background in writing and public relations, I have written hundreds of newspaper features and industry pieces covering a variety of topics from the homeless in Chicago's suburbs to health care journal summaries, including marketing communications materials and web copy.

Expertise

Editor
6 Years
Reporter
20 Years
Writer
20 Years

Specialty

Health
31 Years
Consumer Products
15 Years
Medicine
31 Years

Industries


Magazine - Trade magazines/publications (B2B)
10 Years
Newspaper - Local/Regional
36 Years
PR (in-house) - Small to mid-sized corp. clients
20 Years

Total Media Industry Experience

30 Years

Media Client List (# assignments last 2 yrs)

RetailerNOW Magazine (10+), Lake County Journal (6-10)

Corporate Client List (# assignments last 2 yrs)

American College of Chest Physicians (10+), Chair Dancing International (3-5), ACCO USA (3-5), MRWHealth Resource Library at Highland Park Hospit (10+), Allergy & Asthma Associates (10+)

Other Work History

American College of Chest Physicians, College of American Pathologists, Quill/Staples; freelancer for Chicago Tribune, Daily Herald, Pioneer Press, Business Ledger and other papers; positions at hospitals, a park district, a hospice and an integrated marketing communications firm

Technical Skills

n/a

Foreign Language Skills

n/a

Unions

n/a

Computer Skills

Microsoft office suite like Word, Excel; Word Perfect, PageMaker, Constant Contact, Act!, Publisher, Google

Equipment

Can use a Mac and have a PC, an audio recorder and a digital camera

Work Permits & Visas

n/a

References

upon request

Associations

Publicity Club of Chicago, Midwest Writers Association, National Association of Professional Women

Work Samples

Feature writing samples

(RetailerNOW 1/14/2014)
To keep pace with consumer interests,with the help of current technology, augmented reality is an attempt by retailers to help consumers choose products in a different, user-friendly way.
(RetailerNOW 9/1/2014)
Some retailers are attracting traffic by incorporating an additional business within their confines. This article shows how two furniture stores are offering unique traffic builders -- one including a bar and another a book store.
(RetailerNOW 7/14/2013)
As it was being written, this article reflects the impact the Affordable Care Act would most likely have on retail employers.
(Lake County Journal 11/2/2012)
Women-focused Web sites provide mostly fashion and beauty advice, but nothing about caring for their cars. This event provided solid information for women on how to choose a car, take care of it, and buy insurance wisely, as well as provide local and national resources for their information.
(NorthShore Living Magazine 6/2/2013)
While many North Shore residents pass these historic family farms, most may not know of the history they hold - from a farm founded by the creator of Chicago's "L" system and others, Elawa, Hawthorn Mellody and Wagner Farms have their own tales.
(NorthShore Living Magazine 11/10/2013)
With its proud Italian workman background, few know the tale of how opera jump started opera in Chicago.
(Lake County Journal 2/20/2013)
Former gang-bangers and felons work with the community to diffuse gang violence. A community rally shows community how this group, CeaseFire, can help them accomplish their goal.
(Chicago Tribune 7/5/1992)
Few would ever guess that homelessness abounds in Chicago's affluent norhtern suburbs, however there is a growing population among the vast wealth that exists in that area.
(Triblocal - Chicago Tribune 3/28/2011)
As part of their journey from average to great, more than 80 adult volunteer leaders from the Northeast Illinois Council of the Boy Scouts of America attended a local recent Wood Badge ceremony. One of the Boy Scout edicts for the 21st century is to obtain an education. Wood Badge leadership training uses corporate-style leadership theories and applies them to the methods of Scouting.
(NorthShore Living Magazine 9/2/2013)
Before becoming a quaint European-style marketplace, Lake Forest's Market Square resembled an old West mining town. The North Shore's now affluent Plaza del Lago had a much shadier past as a lawless place for visitors to have fun - no holds barred. They are the first of America's shopping centers.

Corporate newsletters

(Quill/Staples 4/17/2006)
The Lucille Ball characterization of an administrative assistant flies in the face today's office needs and realities. The article was written for PenPal, the newsletter the company publishes for its customers - office administrators and professionals - in honor of national administrative professionals week.
(American College of Chest Physicians 11/1/2011)
This newsletter is sent to health health care professionals quarterly to help them appropriately identify and treat COPD. The articles I wrote are examples of how the COPD alliance of medical professionals helps colleagues work together to more effectively provide effective care to patients and help others avoid acquiring COPD.

Corporate press releases

(College of American Pathologists 5/20/2010)
Press release about an invaluable book for use by practicing forensic pathologists, autopsy pathologists, coroners, medical examiners, students, residents, and fellows, on the proper techniques for performing autopsies.