Valerie Conners

Website: http://icwcontent.com/
Contact

Professional Experience

Experienced digital content creator and producer with more than 15 years in the field, specializing in content creation (with an emphasis on the travel industry, destination-related content, and tech writing), content strategy, branded content and content marketing, writing, editing and social media. Expert in using SEO best practices while developing robust packages of relevant content including text, photos, video and social media. Co-founder of Inbound ContentWorks, a marketing agency that focuses on content creation and strategy for businesses and brands. Specialties: travel writing, destination-based content, tech writing, content strategy, content marketing, content management, SEO, website programming within a CMS, basic HTML, QA, UAT, editing, writing, copy editing, overseeing budgets and schedules, managing freelance writers, ad sales relations.

Expertise

Writer
16 Years
Producer (new media)
15 Years
Content Editor (online)
10 Years

Specialty

Travel
16 Years
Food
10 Years
Lifestyle
15 Years

Industries


Online/new media
16 Years
Marketing (firm) - Fortune 1000 corp. clients
3 Years
Marketing (firm) - Small to mid-sized corp. cl
3 Years

Total Media Industry Experience

16 Years

Media Client List (# assignments last 2 yrs)

Travel Channel (4), BBC Travel (2), Conde Nast Traveler (1), AOL (4), Whalerock Industries (4), Manifest (3), Mapquest (4), AOL Travel (4), Discovery Channel (4), Animal Planet (3), Boston Globe (2), Frommer\\\\\\\\\\\\\\\'s Travel Guides (1)

Corporate Client List (# assignments last 2 yrs)

Marriott International (4), Expedia (1), Boston Consulting Group (1), Johns Hopkins School of Public Health (4), Alamo Car Rental (2), Fresh Nation (2), Boku Super Food (4), PolyVista (4), Brand USA (3), Pronto Insurance (4), Ocoos (4)

Other Work History

Co Founder, ICW Content October 2014 – Present (1 year 4 months) Inbound ContentWorks is a marketing agency that specializes in content strategy and creation for businesses and brands. We are experts in developing original, high-quality content that attracts, informs, and converts. Editorial Producer - Digital Media, The Colbert Report, Comedy Central 2011 – 2012 (1 year) · Managed the production and content strategy for The Colbert Report website, ColbertNation.com.

Technical Skills

SEO, SEM, content strategy, editing, writing, copy editing, overseeing budgets and schedules, managing freelance writers, ad sales relations.

Computer Skills

Website programming within a CMS, basic HTML, photoshop, Microsoft Office, Adobe Photoshop,

Awards

• 2004 Boston University Journalism Department Writing Award • The Loyola College Writing Achievement Award • Loyola College Writing/Media Department’s Creative Non-Fiction Essay