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Amazon Election Map Shows Political Races Based On Book Sales

President Barack Obama‘s memoir The Audacity of Hope has sold more copies than presidential contender Mitt Romney‘s No Apology: The Case for American Greatness in the last 30 days, according to Amazon’s new election heat map.

According to the map, when pitted against each other, Obama’s book holds 64 percent of purchases, where as Romney’s book has only 36 percent. At the same time, “red” books are outselling “blue” books in most states on Amazon’s map.

On the flip side, Republican running mate Paul Ryan‘s book Young Guns, which he co-wrote with Eric Cantor, is much more popular than vice president Joe Biden‘s book Promises to Keep: On Life and Politics. Ryan’s book has garnered 94 percent of sales when put up against Biden’s book.

AppNewser has more: “According to the map, which is updated daily, 56 percent of books purchased are considered ‘red,’ while 44 percent of political books purchased are considered ‘blue.’”

Amazon explains the map with this blurb: “Election day is November 6, 2012. We hope this map will provide you with a novel way to follow the political conversation this election season. Just remember, books aren’t votes, so a map of book purchases may reflect curiosity as much as commitment.”

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