InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Apple Opens iPad 2 Pop-Up Store at SXSW; Could It Work for Bookselling?

Today Apple will open a temporary pop-up store in Austin, Texas to sell the iPad 2 to tech fans at the SXSW Festival.

Do you think pop-up stores could work for bookselling? Authors could band together to open a store near a music festival, writing conference, or other major event. Publishers could celebrate a mystery author’s launch with a genre-focused bookstore.

Apple offered these details about the pop-up store: “An Apple Store is popping up at 522 Congress at W. 6th St. in downtown Austin. Get your iPad 2 starting Friday, March 11, at 5:00 p.m. And don’t miss a moment of SXSW.”

Mediabistro Course

Book Promotion and Publicity Boot Camp

Book Promotion and Publicity Boot CampDevelop a plan for your book's success in our brand new online boot camp, Book Promotion and Publicity! Starting July 10, publishing and public relations experts will teach you the publicity skills needed to ensure a successful book launch, such as, how to create a social media kit, interact with fans and authors on panels, create a marketing newsletter and more! Register now!