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Flock To Unlock Twitter Technique for Authors

During the “Twitter 2.0: Twitter Master Class For Publishing Professionals” presentation at BookExpo America, Brand New Brand You Inc. president Cindy Ratzlaff encouraged authors to try the “flock to unlock” technique on Twitter.

According to Ratzlaff, “your tweets are only alive for seven minutes” in your followers’ Twitter streams. The “flock to unlock” technique will help you keep a tweet alive for longer and find new readers.

She used Alternative Apparel’s Twitter feed as an example (tweet embedded below). The company promised to unlock a special sale code if more than 30 people retweeted a post about the sale.

Ratzlaff concluded:

How could authors do that? You might have a digital first chapter and let people download it. You might do a digital flash mob around that. [You could tweet]: ‘Just for today, the first chapter of the eBook is free if people retweet this.’ Fashion is doing this all the time now, but authors are not doing it. Think creatively about the flock to unlock campaign.

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.