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Designing the Best Crowdfunding Perks

At the Digital Hollywood conference in Los Angeles today, a group of successful Indiegogo and Kickstarter campaign founders shared advice at the “Crowdfunding Case Studies” panel discussion.

Sarah Weichel helped with the Indiegogo campaign for Hello, Harto!, raising nearly $223,000 for to take a show on the road. She revealed that most fans wanted to spend between $20 and $50 for the campaign.

Weichel’s campaign offered a number of perks, including buttons, t-shirts, doodles and other tangible rewards for backers. Weichel explained that the best perks should be customized and tangible: “[Fans] want something you have touched or made custom for them in some way.”

In addition, pitcher and filmmaker Dave Blackburn shared this secret from his The King and Me campaign. He urged project founders to make a list of 50 people who will donate on the first day of your campaign. He ended up making a list of 300 people to contact. “That momentum will be huge for your project,” he concluded.

Finally, Avital Levy used Jewcer to raise more than $8,000 for her Hummus Wars project. She hosted the 1st Annual Hummus Cookoff to raise support for the project and urged creators to host a live event to raise awareness and engage supporters.

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