David Ritz has had a successful ghostwriting career, collaborating with everyone from Ray Charles to Joe Perry, and written quite a few novels too. In the latest installment of Mediabistro’s Hey, How’d You Do That? series, the prolific writer tells how he landed some of his biggest clients, and how gives tips for aspiring ghostwriters.

“When I first met Ray Charles, I didn’t know about ghostwriting; I was just going to do a biography of him,” Ritz recalled. “And then his agent asked me, ‘Which book would you be more interested in reading: a book about Ray Charles written by an egghead or a book written in his own voice?’ I told him that I would much rather read the book written in his own voice, and he told me, ‘You should write the book you would want to read, not the one you believe you should write.’ And that was a big turning point for me.”

For more, read Hey, How’d You Build a Successful Ghostwriting Career, David Ritz? [subscription required]