At our Media App Summit today, our App-Centered Outreach for Non-Profit and Institutions panel discussion confronted one of the toughest problems facing publishers: how can indie writers, small presses or nonprofits afford to build mobile content?
1. UNICEF project manager Rhazi Kone advised readers to link with academic institutions and young creators. They worked with students at MIT with mobile content, and he explained: “lots of students were really excited to work with us.”
2. Is an app really what you need? If your funds are limited, maybe you should just make sure your website is mobile friendly.