Jeffrey Yamaguchi is a digital publishing professional who has worked in book publishing for over 10 years, and has held digital marketing positions at Abrams, Random House, and HarperCollins. He's led digital campaigns for bestselling authors such as John Grisham, Michael Crichton, Anne Rice, Cheryl Strayed, Chuck Palahniuk, Dan Brown, and Tom Angleberger. He’s launched countless websites, built social media platforms from nothing to sizable numbers, and developed innovative D2C programs for authors and publishers to forge direct connections with their readers. Jeffrey also had the opportunity to initiate, produce, and market a number of new digital products: eshorts, enhanced ebooks, and apps, including Julia Child's Mastering the Art of French Cooking app. He currently teaches publishing courses at NYU's School of Professional Studies, and is working on an education technology start-up.