Digital Media Analyst Job at J&L Marketing in Louisville

J&L Marketing, a distinguished digital marketing agency with Google Premier Status, is seeking a dynamic Digital Media Analyst to join our innovative team. The ideal candidate is a passionate marketer who thrives in a fast-paced environment and possesses a keen eye for detail.

Responsibilities:

1. Campaign Support and Execution: Collaborate with internal teams to ensure digital marketing campaigns are executed efficiently and effectively. Provide backend support through data analysis, platform management, and performance monitoring.
2. Strategic Thinking: Approach digital marketing as an integrated system. Contribute to internal strategy discussions by analyzing performance data, identifying trends, and recommending optimizations that support client goals.
3. Internal Collaboration: Work closely with strategists, analysts, and leadership to support campaign planning, execution, and reporting. Translate client objectives into backend deliverables without direct client interaction.
4. Performance Tracking and Analysis: Monitor campaign metrics and KPIs across platforms. Generate insights, compile internal reports, and assist in identifying opportunities for campaign improvements and long-term growth.
5. Operational Excellence: Maintain accuracy and consistency in campaign builds, tracking implementations, and reporting dashboards. Ensure backend processes support seamless and high-quality campaign delivery.
6. Data-Driven Recommendations: Use performance data and industry trends to propose backend optimizations that help account managers deliver strategic value to clients.
7. Process Improvement: Identify and help implement improvements to backend workflows, tools, and documentation that enhance team efficiency and overall campaign performance.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field (equivalent professional experience may be considered)
• 1+ years of experience in platforms such as Google Ads & Meta
• Customer service experience
• Continuous Learning Mindset
• Experience in a fast-paced, deadline-driven environment
• Strong analytical skills and problem-solving abilities

Benefits:

• Competitive Salary
• Health, Dental, Vision, and Disability Insurance
• Company Paid Life Insurance
• Vacation, PTO, Sick Time, and Seven Observed Holidays
• Fun and Professional atmosphere
• 401k With Company Match
• Monthly Rideshare Credits
• Yearly Professional Development Stipend

#J-18808-Ljbffr