Sr. Product Marketing Manager, Audience Development Marketing Job at Amazon in S

Description

As a Sr. Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Audience Development Marketing team. You will be responsible for GTM strategy and execution for Amazon Music artist, content, and music industry fan experiences. We are seeking a seasoned product marketer who is creative, strategic, has a core understanding of the optimal customer mobile app experience. You will be working cross functionally with product managers to set the product roadmap to develop and launch new product features that surprise, delight, and engage our customers. You will also work with other marketing teams (social, brand, paid marketing channels, promotions, etc.) to develop global GTM strategies that drive feature awareness, adoption, and retention across on all devices.

This role is highly visible and a successful candidate must be comfortable with ambiguity, earning trust with cross-functional teams and leaders, influencing up and across, and juggling multiple priorities simultaneously in a fast-paced dynamic environment. The candidate must be a great oral and written communicator and possess high levels of creativity, independence, backbone, flexibility, and attention to detail. This role will be a global role, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations. This role will be a global role, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations.

Key job responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches

• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space

• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features

• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music

• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience

• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers

Provide copywriting guidance

• Advocate for the optimal customer experience when working on UX design with product teams

Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

In Summary: As a Sr. Product Marketing Manager, you will be a core member of the Audience Development Marketing team . You will be responsible for GTM strategy and execution for Amazon Music artist, content, and music industry fan experiences . We are seeking a seasoned product marketer who is creative, strategic, has a core understanding of the optimal customer mobile app experience . En Español: Descripción Como Gerente de Marketing de Productos Senior conduciendo Go To Markets (GTM), serás un miembro central del equipo de Marketing para el Desarrollo de Audiencia. Serás responsable de la estrategia y ejecución de GTM para las experiencias de los artistas, contenidos y fanáticos de la industria musical de Amazon Music. Buscamos a un vendedor experimentado de productos que sea creativo, estratégico, tenga una comprensión fundamental de la experiencia óptima de aplicación móvil del cliente. Trabajará en forma funcional cruzada con gerentes de producto para establecer la hoja de ruta del producto para desarrollar y lanzar nuevas características de producto que sorprendan, deleiten e involucren a nuestros clientes. También trabajará con otros equipos de marketing (social, marca, canales de mercadeo pagados, promociones, etc.) para crear estrategias globales GTM que impulsen la conciencia, adopción y retención de detalles en todos los dispositivos. Este papel es visible y un candidato oral exitoso debe tener niveles muy cómodos con ambiguidad, ganando atención y funcionalidad escrita, pero los líderes locales deben competir simultáneamente con múltiples equipos de mercadotecnia y capacidad de comunicación, sin embargo, estos equipos tendrán una gran importancia para lograr una mayor autonomía y flexibilidad al nivel global. Este papel será global, pero trabajará con equipos regionales de marketing y productos para adaptar las estrategias globales de GTM a los clientes locales y cumplir con la normativa local. Responsabilidades clave de trabajo Desarrollar y entregar estrategias y marcos GTM, que sean escalables y repetibles a través de varios lanzamientos de características del producto Llevar a cabo investigaciones de clientes para desarrollar conocimientos y mejorar el posicionamiento de la marca para mantenerse competitivo en el creciente espacio MSP Supervisar la estrategia, ejecución y rendimiento de los planes globales de marketing transcanal para crear conciencia, adopción e participación de las funciones claves Colaborar con diversos equipos de productos para elaborar hojas de ruta para funcionalidades para impulsar usuarios activos mensuales (MAUs), horas de escucha, y ampliar la experiencia del cliente en Amazon Music Partner y consultar con los equipos de Amazon Music Industry y Artists Relations para integrar mejor la música y desarrollo de contenido artístico en el podcast de experiencia al cliente. Los solicitantes del Condado de Los Ángeles: Las obligaciones laborales para este puesto incluyen: trabajar con seguridad y cooperación con otros empleados, supervisores y personal; cumplir con los estándares de excelencia a pesar de las condiciones estresantes; comunicarse eficazmente y respetuosamente con los empleados , superintendentes y personal para garantizar un servicio al cliente excepcional; y seguir todas las leyes federales, estatales y locales y políticas de la Compañía. Si el país/región en que usted está solicitando no está listado, póngase en contacto con su socio de reclutamiento. Nuestra compensación refleja el costo del trabajo en varios mercados geográficos estadounidenses. El salario básico para esta posición varía desde $128,600 / año en nuestro mercado geográfico más bajo hasta $212,600 / años en nuestro mayor mercado geológico. La remuneración se basa en una serie de factores incluyendo la ubicación del mercado y puede variar dependiendo de los conocimientos, habilidades y experiencia relacionados con el empleo. Amazon es una compañía de compensación total. Dependiendo de la posición ofrecida, capital, pagos de inicio de sesión y otras formas de indemnización pueden ser proporcionados como parte de un paquete de compensaciones totales, además de una gama completa de prestaciones médicas, financieras y / u otros beneficios. Para obtener más información, por favor permanezca en https://www.aboutamazon.com/employee-benefits .