Logo
Blackwomenintech

Marketing Data & Analytics Product Owner - Senior Directo

Blackwomenintech, Boston, Massachusetts, us, 02298


WHAT YOU'LL DOAs the senior director for our marketing analytics function, you will take strategic ownership of shaping and delivering our marketing analytics strategy and associated program to ensure the team is well-positioned to surface data-driven insights and recommendations demonstrating the value and impact of our marketing activities. This could involve identifying growth opportunities, predicting marketing trends, or understanding customer segments. YOU'RE GOOD ATThe ideal candidate for this role has demonstrated ability to deliver value through generating digital channel and audience insights through leveraging first and third-party data sources as well as applying knowledge of digital consumption best practices. This expertise is critical to scale and innovate BCG’s approach to audience acquisition as well as our ability to identify opportunities for engagement for clients and whitespace.The ideal candidate for this role understands the value and impact of actioning insights from digital channels, understanding what good looks like, as well as has deep technical knowledge of how to build a visual story shown through data. This role will oversee a team of subject matter experts accountable for shaping our marketing analytics function and model for our team and stakeholders the impact of data-driven marketing to complement and drive conversion across all levels of marketing funnel and influence our customer experience activities.YOU BRING (EXPERIENCE & QUALIFICATIONS)15+ years of digital marketing experience with deep understanding of marketing strategy and associated activation of channel strategyBachelor’s degree in business, math, statistics, computer science, or related technical field. MBA and/or MS a strongly preferredStrong experience in problem-solving, communication, leadership, strategic and critical thinkingProficiency in data analysis tools and languages like SQL, Python, R, or data visualization tools like Tableau or Power BIAbility to analyze and decipher large datasets, derive meaningful insights, and draw actionable conclusions from data to inform ongoing strategyExperience with Customer Relationship Management (CRM) systems and Marketing Automation platformsStrong business acumen with exceptional numerical and analytical skills, and a demonstrated ability to develop and deliver clear executive level presentationsExperience and successful track record in leading change and operating complex initiatives, gaining the necessary buy-in from leadership and key stakeholders, spanning multiple data sources, complex application environments to pull actionable insights to extend value and impact across channel and audience activities and conversion opportunitiesExtensive experience in business analytics. Strong track record of taking complex business questions and translating them effectively into data-driven insights that can be actioned across channels driving possible commercial impactDemonstrated ability to lead with direct and influence without authority, and implement change successfully in a fast paced and complex operating environmentGreat at developing relationships across diverse teams (including statistical, technical, and marketing resources)Highly motivated, collaborative, and innovativeKnowledge of data privacy regulations and the ability to ensure compliance with laws such as GDPR or CCPAYOU'LL WORK WITHBCG’s information technology group collaboratively delivers the latest digital technologies that enable our consultants to lead and our business to grow. For our IT jobs, we seek individuals with expertise in the areas of IT infrastructure, application development, business systems, collaborative and social technologies, information security, and project leadership. WHO WE AREBCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world. Our team called Global Services (GS) provides corporate support to business areas such as Finance, Legal, HR, Marketing and IT. This diverse team of experts, operators and specialists represent all levels from Partner to entry level staff, operating across the globe in multiple countries. Global Services is in short, the backbone of BCG. EQUAL OPPORTUNITYBoston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. PDN-9abfac9c-cdd5-44b6-b74a-6cbb8d4b9526#J-18808-Ljbffr