VP Growth Marketing
CLevelCrossing, Dublin, Ohio, United States, 43016
DescriptionLocation:This position islocatedat our Dublin, OH campus with hybrid flexibility.We’reon a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they need it, at the most affordable cost –that’swhy we call ourselves Healthcare WarriorsWe’recommitted to building diverse and inclusive teams, so ifyou’reexcited about this position, we encourage you to apply – even if your experiencedoesn’tmatch every requirement.Quantum Health is hiring aVP of Growth Marketingwho is an experienced, competitive, results-drivenand innovative marketing leader. Are you a seasoned and inspiring leader of multi-functional revenue-building marketing teams?This strategic leader will oversee a results- and data-driven marketing environment and team that execute effective programs that drive awareness and product adoption, increase revenue, support clientretentionand grow market share. We are looking for a positive, “can do” leader with responsibilities in product marketing, market research and competitive intelligence, sales support and analytics, demand generation, content marketing and new market development.Our VP of Growth Marketing is nimble in the face of change and quicklyidentifiespriorities and strategies that drive measurable results across multiple company growth goals, including adoption of new markets, strategic partners and/or acquisitions The. Successful candidates are adept at quickly understanding and connecting customer journeys to relevant,scalableand measurable pipeline-building playbooks. Our leader must excel at collaboration with other Marketing, Sales, Product and Client Success partners.This role requires exceptional vision,leadershipand the ability to thrive in a dynamic, fast-paced environment.Whatyou’lldoStrategyCollaborate with Marketing, Communications, Sales, Product and Client team leadership toestablishand deliver revenue-driving priorities aligned with businessobjectivesManage Quantum Health’s B2B go-to-market program strategies and playbooks.Translate market and internal research, buyer segment andpersonadata, program analytics and competitive intelligence into differentiated positioning, solutions and demand generation strategies and programs.Analyze historical performance data to create forecasts, plans and budgets.Mature team data practices, analyzing historical market and performance data to guide forecasts, plans and budget.Partner with other Marketing and Communications leaders on joint planning and budgeting tooptimizeresources against priorities, and toestablish, deliver and continuallyoptimizeteam and departmental forecasts, KPIs and ongoing measurement of all programs to fulfill revenue acquisition and retention goals.Support Sales and Revenue Growth GoalsPartner with Sales leadership to align on pipeline and revenue goals and to create, implement and measure segment- and vertical-specific go-to-market strategies and programs including:Inbound and outbound marketing and content marketing programs,thought leadership and email,website,searchand social strategies.Webinars and high-impact event programming.Product collateral,demosand testimonials.Co-marketing initiatives with solution partners and strategic alliances.Support demand generation and product marketing programming across multiple sales channels, including direct, reseller and solution partners.Partner with Inside Sales on strategic alignment, revenue/activity targets and shared funnel metrics.Collaborate with Digital Marketing and Sales Operations teams on performance scoring,trackingand reporting. Build and use leading indicators models to sharpen forecasting for all program targets.Product Marketing/Marketing Strategy CollaborationSupport Product Marketing team, refining and championing “outside in”thinking and partnering with cross-functional leadership on product differentiation and positioning, value propositions and messaging as well as measurable go-to-market strategies.Create KPIs and measurement targets in alignment with Product forecasts (core and upsell opportunities)Lead the Market Strategy and competitive intelligence functions, tracking and understanding the broader market context including market dynamics, competitiveinsightsand new entrants. Ensure information is systematically collected and distributed across the enterprise.Champion continual refinement of buyer and member personas and buyer and member-focused solutions across the team and enterprise.Support Client RetentionFoster innovative client engagement programming that supports Client Success teams and companyobjectivesincluding client forums, advocacy strategies, speaking/media opportunities, testimonials, and outbound communications.Create KPIs and measurement targets in alignment with Client Success retention and same-store-sales growth goalsShare and leverage key learnings from client retention programs across the broader Marketing, Communications and Client Success teams.Help ensure alignment of client support priorities, vision and tactics among Member Marketing, Product, and Client leaders.Team LeadershipLead, inspire and mentor the growth marketing team, including product and demand generation marketers, research and insights team and client marketing.Focus on building thriving, high-performing teams that will enable Quantum Health to meet and exceed its growthobjectivesProactively partner within Marketing, creating aligned goals, forecasts, priorities and actions with peer Marketing and Communications leaders.All other duties as assigned.Whatyou’llbring15 years relevant growth marketing leadership with proven market strategy anddemonstratedgo-to-marketexpertiseacross prospect, partner and client journeys and end-to-end revenue cycles.Excellent verbal, writing and cross-functional communication skillsProventrack recordof building plans, forecasts,budgetsand programs that support efficient growthPositive, collaborative, energetic leader and team player who inspires action and consensus, “rolls up the sleeves” and gets things doneAbility to successfully balance multiple priorities, problem-solve and drive action in a fast-paced, dynamic environmentExperience working with HR buyers and benefits consultants in the employer healthcare, benefits and/or digital health landscapeAdept at leading, sourcing andutilizingmarket, customer and competitive research and program analytics to inform new strategies for actioning across teamsSuccessfultrack recordcollaborating across the enterprise, specifically Sales, Product and Client Success teams, to build and achieve shared revenue and retention goals.Experience partnering directly with Inside Sales strongly preferred.Hands-onexpertisewith Mar-Tech: Salesforce, CRM (HubSpot,Marketoor similar) and analytics (Google Analytics, Tableau or similar)Commit to work within our company’s ethics and policies, and protect and take care of our company and members’ dataBachelor’s degreerequired; MBA preferredWhat’sin it for youCompensation:Competitive base pay, incentive plans and employee referral bonuses.Coverage:Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoptionassistance, EAP, Teladoc services and more.Retirement:401(k) plan with up to 4% employer match and full vesting on day one.Balance:Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.Development:Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paidtrainingsand leadership development.Culture:Recognition asa BestPlace to Work for 15 years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.Environment:A modern workplace with a casual dress code, open floor plans, full-service dining, freesnacksand drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room,notaryand dry-cleaning services and more! Check out our home:**** What you should knowInternal Associates:Already a Healthcare Warrior? Apply internally through Jobvite.Process:Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background CheckDiversity,Equityand Inclusion:Quantum Health welcomes everyone. We value our diverse team and suppliers,we’recommitted to empowering our ERGs, andwe’reproud to be an equal opportunity employer.Agencies:Quantum Health does not accept unsolicited resumes or outreach fromthird-parties. Absent a signed MSA and request/approval from Talent Acquisition tosubmitcandidates for a specific requisition, we will not approve payment to any third party.Sponsorship:Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.#LI-KT1#LI-hybridNote:Compensation information published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will bedisclosedthroughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.Recruiting Scams:Unfortunately,scamstargeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending email@example.com. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment.If you believeyou’veencountereda recruitingscam, report it to the Federal Trade Commission atReportFraud.ftc.govand your state’s Attorney General at**** ApplyDescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...DescriptionHumana is a $90 billion (Fortune 40) market leader in integrated healthcare with a clearly defined purpose to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we...