Marketing Specialist 3
Location- Atlanta
Contract- 3 Year
Marketing Specialist is responsible for
growing the mover/real estate channel
by increasing program participation and
generating new customer acquisitions
through referrals. This role involves
sales leadership, marketing support, program management , and the development of strategic partnerships within the real estate industry. Key Responsibilities
Program Growth & Strategy
Recommend and implement approved strategies to
increase program participants and referrals .
Lead program sales and support efforts , including direct outreach to brokers, offices, and real estate agents.
Initiate and deliver
face-to-face presentations
to introduce the program and its benefits to key influencers in the real estate industry.
Partner Engagement & Onboarding
Conduct onboarding through
orientations, CE classes, team meetings , and training sessions.
Manage monthly call campaigns
to nurture and grow partner engagement.
Marketing & Communications
Support marketing initiatives
from concept to distribution for print and digital campaigns.
Create and manage materials such as
program kits, emails, direct mail, videos, and presentations .
Collaborate with
marketing agencies and vendors
to ensure messaging aligns with brand standards and promotes program awareness.
Program Administration & Enhancement
Oversee web-based administration of the
referral/rewards program , including onboarding, inquiries, and reward fulfillment.
Recommend and coordinate improvements for
user experience and referral data capture
on customer-facing landing pages.
Program Execution & Performance
Manage daily program operations
to drive engagement and customer acquisition.
Track, analyze, and report KPIs
to ensure the program meets its goals.
Recommend solutions to
optimize performance and increase growth .
Qualifications
Required
Bachelor’s Degree or
7 years of progressive experience
in
sales and program management
Minimum
5 years of experience
in
program management or account management
Strong
verbal communication
and
customer service
skills
Ability to manage complex, multi-channel campaigns to deadlines and on budget
Must be able to
travel (~30%)
with a personal vehicle
Preferred
Background in
utility or real estate industries
Experience with: Referral, affinity, or loyalty programs
Channel or program development
in retail or deregulated markets
Affiliate marketing, digital/mobile marketing
Social media engagement and building
online communities
Working Conditions & Physical Requirements
Office environment with local travel (~30%)
Ability to
stand during presentations
and manage transport/set-up of materials (banners, giveaways, etc.) for events and tradeshows
#J-18808-Ljbffr
Location- Atlanta
Contract- 3 Year
Marketing Specialist is responsible for
growing the mover/real estate channel
by increasing program participation and
generating new customer acquisitions
through referrals. This role involves
sales leadership, marketing support, program management , and the development of strategic partnerships within the real estate industry. Key Responsibilities
Program Growth & Strategy
Recommend and implement approved strategies to
increase program participants and referrals .
Lead program sales and support efforts , including direct outreach to brokers, offices, and real estate agents.
Initiate and deliver
face-to-face presentations
to introduce the program and its benefits to key influencers in the real estate industry.
Partner Engagement & Onboarding
Conduct onboarding through
orientations, CE classes, team meetings , and training sessions.
Manage monthly call campaigns
to nurture and grow partner engagement.
Marketing & Communications
Support marketing initiatives
from concept to distribution for print and digital campaigns.
Create and manage materials such as
program kits, emails, direct mail, videos, and presentations .
Collaborate with
marketing agencies and vendors
to ensure messaging aligns with brand standards and promotes program awareness.
Program Administration & Enhancement
Oversee web-based administration of the
referral/rewards program , including onboarding, inquiries, and reward fulfillment.
Recommend and coordinate improvements for
user experience and referral data capture
on customer-facing landing pages.
Program Execution & Performance
Manage daily program operations
to drive engagement and customer acquisition.
Track, analyze, and report KPIs
to ensure the program meets its goals.
Recommend solutions to
optimize performance and increase growth .
Qualifications
Required
Bachelor’s Degree or
7 years of progressive experience
in
sales and program management
Minimum
5 years of experience
in
program management or account management
Strong
verbal communication
and
customer service
skills
Ability to manage complex, multi-channel campaigns to deadlines and on budget
Must be able to
travel (~30%)
with a personal vehicle
Preferred
Background in
utility or real estate industries
Experience with: Referral, affinity, or loyalty programs
Channel or program development
in retail or deregulated markets
Affiliate marketing, digital/mobile marketing
Social media engagement and building
online communities
Working Conditions & Physical Requirements
Office environment with local travel (~30%)
Ability to
stand during presentations
and manage transport/set-up of materials (banners, giveaways, etc.) for events and tradeshows
#J-18808-Ljbffr