BVK, Inc.
VP of Analytics & Performance Marketing
BVK, Inc., Milwaukee, Wisconsin, United States, 53244
BVK seeks a digital leader to drive integrated marketing solutions across all channels, combining deep analytics expertise with strategic business acumen. This leadership role oversees the digital and analytics ecosystem, from performance-based media to emerging technologies, ensuring data-driven decision making and measurable client success across healthcare, higher education, and tourism sectors.
Key Responsibilities
Strategic Leadership:
Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential
Drive innovation in marketing technology stack implementation, including, Martech, CRM, analytics platforms, and attribution models
Lead cross-functional teams across analytics, performance-based media, and technology disciplines
Develop comprehensive client growth strategies integrating traditional and digital channels
Spearhead digital transformation initiatives for clients and internal operations
Analytics & Performance:
Design multi-channel attribution models and unified measurement approaches
Establish KPI frameworks and ROI methodologies across all marketing initiatives
Architect data infrastructure integrating first-party data, third-party sources, and market research
Lead predictive modeling and AI implementation for campaign optimization
Direct web analytics, conversion optimization, and digital experience measurement
Cross-Channel Measurement & Analytics:
Develop cross-channel attribution models linking online and offline touchpoints
Implement advanced analytics for cross-channel optimization and budget allocation
Lead marketing mix modeling to quantify channel effectiveness and interaction
Build data-driven stories and communicate with clients and internal stakeholders
Build comprehensive measurement strategies across channels
Clearly communicate data-driven insights to technical and non-technical
Lead C-suite relationships and strategic
Develop custom reporting frameworks and executive
Guide quarterly business reviews and strategic planning sessions with key
Lead innovation workshops and thought leadership
Serve as primary client contact for digital-specific
Identify and pursue organic growth opportunities within
Business Development Leadership:
Lead high-stakes pitches and business development initiatives
Lead and write comprehensive RFP responses
Develop winning pitch strategies and presentations
Present technical solutions to prospective clients
Collaborate with the finance team on pricing strategies
Oversee scope development and resource planning
Identify and pursue strategic new business opportunities
Build strategic partner relationships
Lead discovery sessions with potential clients
First-Party Data & Privacy Compliance:
Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA.
Oversee privacy-first analytics, including HIPAA-compliant tracking solutions, server-side tracking, and consent-based audience targeting.
Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives.
Collaborate with IT and legal teams to implement data security and regulatory best
Educate internal teams and clients on privacy regulations and ethical data usage in
Build and mentor high-performing teams across performance marketing and
Ensure efficient resource utilization, workload balance, and profitability of direct
Establish cross-functional collaboration processes to enhance team
Guide website technical discovery and solutions architecture for
Oversee vendor relationships and technology
Lead internal training initiatives on technology, AI, media measurement trends, and data
Required Qualifications:
10+ years of progressive experience in integrated marketing analytics leadership
Deep expertise in multi-channel measurement and attribution
Strong background in traditional and digital media
Advanced knowledge of marketing technology platforms and data architecture
Proven experience leading cross-functional teams
Track record of C-suite relationship management
Experience in healthcare, higher education, or tourism sectors
Bachelor's degree required
Technical Knowledge:
Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems.
Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in
Media Planning & Buying: Digital, programmatic, social, and traditional media
Industry Knowledge:
Deep understanding of integrated marketing
Strong grasp of emerging marketing
Knowledge of privacy regulations and data
Experience in healthcare, higher education, and tourism
Understanding of agency operations, account management, and strategic
Familiarity in website UX, design, and development solutions
BVK is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
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Key Responsibilities
Strategic Leadership:
Define and implement enterprise-wide measurement frameworks across all media channels: digital, broadcast, print, OOH, and experiential
Drive innovation in marketing technology stack implementation, including, Martech, CRM, analytics platforms, and attribution models
Lead cross-functional teams across analytics, performance-based media, and technology disciplines
Develop comprehensive client growth strategies integrating traditional and digital channels
Spearhead digital transformation initiatives for clients and internal operations
Analytics & Performance:
Design multi-channel attribution models and unified measurement approaches
Establish KPI frameworks and ROI methodologies across all marketing initiatives
Architect data infrastructure integrating first-party data, third-party sources, and market research
Lead predictive modeling and AI implementation for campaign optimization
Direct web analytics, conversion optimization, and digital experience measurement
Cross-Channel Measurement & Analytics:
Develop cross-channel attribution models linking online and offline touchpoints
Implement advanced analytics for cross-channel optimization and budget allocation
Lead marketing mix modeling to quantify channel effectiveness and interaction
Build data-driven stories and communicate with clients and internal stakeholders
Build comprehensive measurement strategies across channels
Clearly communicate data-driven insights to technical and non-technical
Lead C-suite relationships and strategic
Develop custom reporting frameworks and executive
Guide quarterly business reviews and strategic planning sessions with key
Lead innovation workshops and thought leadership
Serve as primary client contact for digital-specific
Identify and pursue organic growth opportunities within
Business Development Leadership:
Lead high-stakes pitches and business development initiatives
Lead and write comprehensive RFP responses
Develop winning pitch strategies and presentations
Present technical solutions to prospective clients
Collaborate with the finance team on pricing strategies
Oversee scope development and resource planning
Identify and pursue strategic new business opportunities
Build strategic partner relationships
Lead discovery sessions with potential clients
First-Party Data & Privacy Compliance:
Develop first-party data strategies to enhance marketing performance while ensuring compliance with HIPAA, FERPA, PII regulations, GDPR, and CCPA.
Oversee privacy-first analytics, including HIPAA-compliant tracking solutions, server-side tracking, and consent-based audience targeting.
Ensure responsible data governance, particularly in healthcare (HIPAA) and higher education (FERPA) marketing initiatives.
Collaborate with IT and legal teams to implement data security and regulatory best
Educate internal teams and clients on privacy regulations and ethical data usage in
Build and mentor high-performing teams across performance marketing and
Ensure efficient resource utilization, workload balance, and profitability of direct
Establish cross-functional collaboration processes to enhance team
Guide website technical discovery and solutions architecture for
Oversee vendor relationships and technology
Lead internal training initiatives on technology, AI, media measurement trends, and data
Required Qualifications:
10+ years of progressive experience in integrated marketing analytics leadership
Deep expertise in multi-channel measurement and attribution
Strong background in traditional and digital media
Advanced knowledge of marketing technology platforms and data architecture
Proven experience leading cross-functional teams
Track record of C-suite relationship management
Experience in healthcare, higher education, or tourism sectors
Bachelor's degree required
Technical Knowledge:
Attribution & Marketing Automation: Multi-touch attribution platforms, CDP/CRM systems.
Data Analysis & AI: SQL, Snowflake, FiveTran, DBT, AI/ML applications in
Media Planning & Buying: Digital, programmatic, social, and traditional media
Industry Knowledge:
Deep understanding of integrated marketing
Strong grasp of emerging marketing
Knowledge of privacy regulations and data
Experience in healthcare, higher education, and tourism
Understanding of agency operations, account management, and strategic
Familiarity in website UX, design, and development solutions
BVK is an EEO/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
#J-18808-Ljbffr