TransPerfect
Vertical Marketing Manager - TransPerfect Media
TransPerfect, Chicago, Illinois, United States, 60290
Vertical Marketing Manager - TransPerfect Media
TransPerfect is seeking a Vertical Marketing Manager to support and shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation. This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You will be responsible for implementing marketing initiatives that build awareness, generate demand, and support sales growth, working closely with cross-functional teams across sales, product, and creative. This role involves balancing leadership and execution, with access to team members within the media group and internal agencies such as performance, web, design, sales support, and events. Key Responsibilities Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation. Collaborate with internal stakeholders to translate business goals into actionable marketing strategies. Manage marketing calendars, budgets, timelines, and vendor relationships. Campaigns & Content Execution Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social platforms. Delegate and execute, when necessary, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy. Work with design teams or agencies to develop campaign assets and creative deliverables. Lead Generation & Performance Collaborate with performance marketing and sales teams to support lead generation, nurturing, and pipeline growth. Monitor campaign KPIs and conversion metrics, recommending optimization strategies. Stay informed on industry trends and competitor activity to inform campaign planning. Cross-Functional Collaboration Work closely with sales, product, and client teams to align messaging and priorities. Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements. Support participation in key events, partnerships, or sponsorships relevant to the media industry. Brand & Storytelling Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses). Contribute to customer storytelling efforts, including testimonials, interviews, and use cases. Required Experience and Qualifications 5+ years of marketing experience, ideally in media, entertainment, post-production, or localization. Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology. Experience managing marketing campaigns across digital channels with measurable impact on leads or pipeline. Strong writing, editing, and content development skills. Experience managing timelines, budgets, and external vendors or partners. Experience working cross-functionally with sales, product, and creative teams. Data-driven mindset with the ability to report on and optimize marketing performance. Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow). We Offer Ownership of marketing for one of TransPerfect’s most dynamic and creative business units. The opportunity to work across both professional services and technology solutions. A collaborative team with support from performance marketers, designers, and sales partners. The chance to shape how major media brands localize, scale, and deliver their content globally. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Translation and Localization
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TransPerfect is seeking a Vertical Marketing Manager to support and shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation. This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You will be responsible for implementing marketing initiatives that build awareness, generate demand, and support sales growth, working closely with cross-functional teams across sales, product, and creative. This role involves balancing leadership and execution, with access to team members within the media group and internal agencies such as performance, web, design, sales support, and events. Key Responsibilities Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation. Collaborate with internal stakeholders to translate business goals into actionable marketing strategies. Manage marketing calendars, budgets, timelines, and vendor relationships. Campaigns & Content Execution Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social platforms. Delegate and execute, when necessary, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy. Work with design teams or agencies to develop campaign assets and creative deliverables. Lead Generation & Performance Collaborate with performance marketing and sales teams to support lead generation, nurturing, and pipeline growth. Monitor campaign KPIs and conversion metrics, recommending optimization strategies. Stay informed on industry trends and competitor activity to inform campaign planning. Cross-Functional Collaboration Work closely with sales, product, and client teams to align messaging and priorities. Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements. Support participation in key events, partnerships, or sponsorships relevant to the media industry. Brand & Storytelling Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses). Contribute to customer storytelling efforts, including testimonials, interviews, and use cases. Required Experience and Qualifications 5+ years of marketing experience, ideally in media, entertainment, post-production, or localization. Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology. Experience managing marketing campaigns across digital channels with measurable impact on leads or pipeline. Strong writing, editing, and content development skills. Experience managing timelines, budgets, and external vendors or partners. Experience working cross-functionally with sales, product, and creative teams. Data-driven mindset with the ability to report on and optimize marketing performance. Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow). We Offer Ownership of marketing for one of TransPerfect’s most dynamic and creative business units. The opportunity to work across both professional services and technology solutions. A collaborative team with support from performance marketers, designers, and sales partners. The chance to shape how major media brands localize, scale, and deliver their content globally. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing Industries
Translation and Localization
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