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NCAA

Associate Director of Championships Social Media

NCAA, Indianapolis, Indiana, us, 46262

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Associate Director of Championships Social Media

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Associate Director of Championships Social Media

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NCAA Associate Director of Championships Social Media

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Associate Director of Championships Social Media

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NCAA Job Function:

As an integral member of the NCAA Championships Social Media team, this role plays a crucial part in planning and executing the social media strategies for NCAA Championships and related events. Responsibilities include managing the NCAA’s social media rights, in collaboration with TNT Sports (the NCAA’s digital rights partner), driving awareness, engagement, and viewership through the NCAA’s social media platforms. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience. Job Responsibilities Serving as the primary point person for NCAA Championships social media, providing leadership in developing and implementing cross-platform strategies aligned with departmental goals to maximize revenues and exposure. Assisting with oversight and management of the NCAA Championships social media budget and devising a roadmap for the expansion of NCAA Championships social media initiatives. Managing externs, contractors, volunteers, and other resources to execute the NCAA’s social media plans throughout the year and on-site at Championship events. Collaborating with TNT Sports to develop and implement strategies that harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives. Developing social media campaigns with the primary goals of promoting NCAA Championships and student-athletes, enhancing the fan experience, and creating new revenue streams. Acting as the primary contact for all social media efforts around March Madness, the Women’s Final Four, and other sports as assigned, coordinating with the local organizing committee and PR/Marketing team to bring social media efforts to life, and working with current and future hosts to develop effective content plans. Liaise with NCAA development partners and the NCAA Digital staff to ensure NCAA championship mobile apps are the ultimate companions for fans, with compelling content, real-time scores and bracket updates, immersive features, scheduling information, and more. Collaborating with the NCAA Communications department to coordinate information flow and content promotion across all NCAA properties, ensuring consistent messaging and branding. Communicating and educating NCAA membership and national office staff on NCAA Championship social media efforts and performance. Collaborating with the NCAA Championships Marketing team to oversee social media promotional campaigns for all championships. Other duties as assigned. Job Requirements Education Required: Bachelor's Degree, preferably in marketing, communications, multimedia arts, journalism, business administration or related field. Advanced Degree preferred. Three to five years of proven experience in content creation, content strategy, and team leadership. Three to five years of proven experience in sports, entertainment, or related industries (college sports experience preferred). Deep knowledge of social media platforms, content management systems, and marketing automation tools. Exceptional organization, project management skills, and leadership experience. Outstanding written and verbal communication skills. A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage. This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote. Effective Communication|

Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose. Teamwork|

Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way. Project Management|

The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project. Resourcefulness|

The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints. Flexibility|

Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles. Core Values LEADERSHIP | We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics. INCLUSION | We seek and incorporate different perspectives and experiences to drive innovation and impact. COMMUNICATION | We commit to an environment of openness to build trust and make timely decisions. COLLABORATION | We work together, based on mutual respect, to lead and serve our stakeholders. ACCOUNTABILITY | We take ownership for our actions and results to add value every day.

Job Function:

As an integral member of the NCAA Championships Social Media team, this role plays a crucial part in planning and executing the social media strategies for NCAA Championships and related events. Responsibilities include managing the NCAA’s social media rights, in collaboration with TNT Sports (the NCAA’s digital rights partner), driving awareness, engagement, and viewership through the NCAA’s social media platforms. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience. Job Responsibilities Serving as the primary point person for NCAA Championships social media, providing leadership in developing and implementing cross-platform strategies aligned with departmental goals to maximize revenues and exposure. Assisting with oversight and management of the NCAA Championships social media budget and devising a roadmap for the expansion of NCAA Championships social media initiatives. Managing externs, contractors, volunteers, and other resources to execute the NCAA’s social media plans throughout the year and on-site at Championship events. Collaborating with TNT Sports to develop and implement strategies that harmonize NCAA social media initiatives, aiming to increase viewership, content consumption, and revenues, while providing daily direction on editorial content initiatives. Developing social media campaigns with the primary goals of promoting NCAA Championships and student-athletes, enhancing the fan experience, and creating new revenue streams. Acting as the primary contact for all social media efforts around March Madness, the Women’s Final Four, and other sports as assigned, coordinating with the local organizing committee and PR/Marketing team to bring social media efforts to life, and working with current and future hosts to develop effective content plans. Liaise with NCAA development partners and the NCAA Digital staff to ensure NCAA championship mobile apps are the ultimate companions for fans, with compelling content, real-time scores and bracket updates, immersive features, scheduling information, and more. Collaborating with the NCAA Communications department to coordinate information flow and content promotion across all NCAA properties, ensuring consistent messaging and branding. Communicating and educating NCAA membership and national office staff on NCAA Championship social media efforts and performance. Collaborating with the NCAA Championships Marketing team to oversee social media promotional campaigns for all championships. Other duties as assigned. Job Requirements Education Required: Bachelor's Degree, preferably in marketing, communications, multimedia arts, journalism, business administration or related field. Advanced Degree preferred. Three to five years of proven experience in content creation, content strategy, and team leadership. Three to five years of proven experience in sports, entertainment, or related industries (college sports experience preferred). Deep knowledge of social media platforms, content management systems, and marketing automation tools. Exceptional organization, project management skills, and leadership experience. Outstanding written and verbal communication skills. A strong passion for NCAA sports and an innate understanding of the collegiate sports community is an advantage. Estimated Travel required:

This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote. Key Competencies Effective Communication|

Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose. Teamwork|

Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way. Project Management|

The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project. Resourcefulness|

The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints. Flexibility|

Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles. Core Values LEADERSHIP | We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics. INCLUSION | We seek and incorporate different perspectives and experiences to drive innovation and impact. COMMUNICATION | We commit to an environment of openness to build trust and make timely decisions. COLLABORATION | We work together, based on mutual respect, to lead and serve our stakeholders. ACCOUNTABILITY | We take ownership for our actions and results to add value every day.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Seniority level

Seniority level Associate Employment type

Employment type Full-time Job function

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